Sales leaders: do you listen to customer calls during your first 90 days? The faster you gather information, the better armed you'll be to start driving outcomes. And your customers are 𝙩𝙝𝙚 most valuable source of information. Tune into: 📞 Recorded sales calls—both wins and losses 📞 Voice of Customer interviews 📞 Customer surveys Learning why people are attracted to the product, why they convert into customers, and why they remain loyal is the first step to making informed decisions and building solid strategies. ------- Meg Peterson joins Closing Time this week to share not one but five costly mistakes sales leaders make in new roles. Watch or listen to the full episode to hear them all: https://bit.ly/3Y9wZXs #closingtime #salesleadership #voiceofcustomer
We learn more from closed lost deals than from closed won, so great advice here from Meg Peterson on listening to both types of calls.
As a customer and product marketing team, we get so much out of the positive (and more critical) VOC results. This data has transformed the way we work.