Insights Association’s Post

Push for partnership in the new year. It's easier to achieve alignment if leaders are united under a common goal. #Partnership #Collaboration #Leadership

Have you heard of thought leadership? It's a valuable concept where individuals establish themselves as experts in their industry. Learn more about its importance in today's digital age: https://buff.ly/3UdsKaX @amwgrp

“Marketing has entered its “uncanny valley” moment. That term was first used to describe the deep unease people feel when a robot or computer-generated human facsimile nearly succeeds in passing itself off as the real deal. It may walk like a person and talk like a person, but without the nuance, context, and tone that make for real engagement, what’s left rings false. And that’s off-putting. Some marketing efforts give off the same vibe, like that creepy feeling when a casual online search leads to a glut of ads for the same pair of boots or getaway destination. While this type of engagement represents a step forward in personalizing experiences with customers, clumsy efforts at retargeting often feel intrusive and annoying. It’s worth trying to get right. We know that personalization can deliver five to eight times the ROI on marketing spend, and can lift sales by 10% or more. Although the marketing industry has been promising personalization at scale for the past 20 years, expecting a machine to generate the perfect personalized experience is a fool’s errand. Rather, we’ve found the best way to achieve meaningful personalization is by systematically testing ideas with real customers, then rapidly iterating. Until recently, however, the tools and capabilities to execute this operation—delivering truly relevant personalized offers and content to millions of customers and prospects, across channels, content formats and touchpoints–have not existed.” Learn how to Personalize at Scale. Read this Harvard Business Review article to find out how: https://ow.ly/icwQ50QUENn #Personalization #CustomerExperience #DigitalMarketing

MarkeTeam.ai announces Clive Sirkin as Head of its Board of Advisors, bringing decades of global marketing experience to drive innovation and growth. Read the Latest full News - https://lnkd.in/dawNBwPd #MarTech #MarTechedge #MarketeamAI #CliveSirkin #BoardOfAdvisors #MarketingInnovation #AIMarketing #DigitalTransformation #GrowthStageMarketing #MarketingTech #Leadership

Check out this must-read Harvard Business Review article by Matt Ariker Jason Heller, Alejandro Diaz, and Jesko Perrey! If you're a marketer trying to personalize at scale, this article gives excellent insights on how to do so effectively. 

Have you ever reflected on how thought leadership advances to meet the new marketing realities? The advancements in digital marketing and a pandemic creating a shift from in-person via virtual to a hybrid world are shifts that thought leadership professionals need to relate to. This post addresses how to shift affects 1. The content types to focus on 2. Ways of working for thought leaders  3. The role of research as thought leadership fuel  4. The scenes where you reach your audiences  5. The growing importance of nurturing your personal brand Enjoy, read, and get inspiration for your development as a thought leader! #ThoughtLeadership #PersoanlDevelopment #Marketing  

Have you heard of thought leadership? It's a valuable concept where individuals establish themselves as experts in their industry. Learn more about its importance in today's digital age: @amwgrp

Have you heard of thought leadership? It's a valuable concept where individuals establish themselves as experts in their industry. Learn more about its importance in today's digital age: @amwgrp

Darden Professor Kim Whitler sought insight from marketing experts regarding their predictions for 2024 and summarized them in her recent Forbes article. Read what the predictions were here: https://lnkd.in/eCtbVcTU Kim teaches in The Executive Program (TEP), the most comprehensive advanced management program for top leaders. #WhyDarden #marketing #marketingpredictions #cmo #marketers #futureofwork

The word empathy is being floated around a lot these days, but in so many different contexts it's hard to pinpoint just what it means in today's world. I came across this article, which highlights thoughts on why it's important, from a variety of high profile marketers to be a good place to start. Thanks for sharing Marketers That Matter® #Empathy #marketing #leadership #business https://lnkd.in/eCRpFFyU