InsightsNow’s Post

Our most recent perspective on the State of the Consumer in 2024 is out. The research draws on insights from 15,000 consumers in 18 markets, representing 90% of global GDP.  I found it interesting to see the latest trends amongst key groups – from the emerging young consumers in emerging markets, to the ‘retired and ready to spend’ segment in developed markets.  Thanks to Christina Adams, Kari Alldredge and Sajal Kohli for this research that keeps us current on the latest trends with consumers.  #ConsumerInsights #ConsumerBehavior #Growth https://lnkd.in/e-HzygQx

In 2024, the significance of Market Research has reached unprecedented levels. With consumer behaviors evolving rapidly, organizations must adapt or risk falling behind. Check out this excellent article that sheds light on 5 crucial trends to keep an eye on this year. https://lnkd.in/eRyCJN_P

Trends come and go but consumer themes are underlying energies which last and have broad-ranging implications for society and brands. We are calling out 5 global themes that Mintel has called out too that resonate deeply basis our work. For more nuanced and detailed insights on each of these implications for your category reach out to us at hello@elevateinsights.in #ConsumerTrends #MarketInsights #GlobalThemes #ConsumerBehavior

LOOKING AHEAD: Top Five Consumer Trends for SMEs in 2024 In the coming year, small and medium-sized enterprises (SMEs) will find themselves facing a virtual tsunami as consumer behavior shifts. If you are a B2C business, the following insights are worthy of taking into consideration as you set your objectives for 2024.   The purpose of today’s brief is to highlight the five significant trends as drawn from the just released Mintel publication, "2024 Global Consumer Trends". Follow this link to download the full range of Mintel reports: https://lnkd.in/eKzhauiN. 1. A Need for Real Human Interaction In an era dominated by algorithms and artificial intelligence, the human touch remains invaluable. As SMEs, it's crucial to recognize the power of genuine human connection. Amidst the technological revolution, businesses will thrive by embracing empathy, emotional intelligence, and authentic communication. Understanding customer needs and concerns on a personal level will be the key to building lasting relationships and brand loyalty. 2. Value Redefined The definition of value is undergoing a radical transformation. Consumers are reassessing their priorities, moving beyond monetary only considerations. SMEs need to align their offerings with these shifting values, considering factors like ethical practices, social impact, and overall well-being. By understanding what truly matters to their customers, businesses can tailor their products and services, accordingly, creating a personalized experience for consumers. 3. Fostering Genuine Connections Often digital screens substitute for real-life interactions, and there is a thirst for genuine, meaningful relationships. Physical and mental well-being and authentic connections are marks of this growing trend.  SMEs must adapt to building a sense of belonging and trust, both essential in establishing a loyal customer base. 4. Prioritizing Sustainability Incorporating sustainability into daily operations is no longer a choice; it's a necessity. Beyond token gestures, SMEs must actively embrace eco-friendly practices and prioritize environmental conservation. By demonstrating a commitment to the planet, SMEs can meet consumer expectations and contribute to a greener, healthier future for all. 5. Collaborative Problem-Solving Uncertainty is the constant of today. All social and economic factions will be called to forge joint collaborative efforts to address challenges together. SMEs that proactively engage their customers, seeking feedback, and involving them in decision-making processes will succeed by fostering a sense of shared responsibility and optimism. In conclusion, 2024 promises significant opportunities for SMEs to thrive by adapting to these evolving consumer trends. SMEs which find balance among digital technology, human values, sustainability, and collaboration will be those to outstretch their competition.  

🚀 Dive into 2024's Consumer Behaviour Forecast! Exciting news! Our latest blog post unveils the key takeaways from "Expert Outlook 2024: Anchor Us" Discover the concept of "Anchors" in a chaotic world as we explore the challenges of "Global Boiling Point" and "Anti-human" threats to businesses, and how they will reshape consumer behaviour. Ready to stay ahead in the ever-evolving landscape of consumer behaviour? Don't miss this insightful read! Explore the post and download your free sector report here: https://lnkd.in/esYM9V4R #ConsumerBehavior #2024Trends #thoughtleadership #voicesofexpertoutlook

Wrapped up an insightful deep dive with the ConsumerWise team at McKinsey, where we identified nine global trends shaping the consumer sector. We explored the "who," "what," and "where" of the future consumer, uncovering emerging spenders, their purchasing preferences, and favored shopping destinations. These insights inform key imperatives for consumer businesses to turbocharge their growth. Read more here: https://lnkd.in/evHCn9sa

Interesting article on McKinsey's Global Consumption, consumer behabiour and growth categories. Nine trends shaping the global consumer sector and four imperatives to help consumer businesses move from “now” to “next.”

Against the backdrop of global inflation, economic volatility, emerging technology, and rapidly shifting consumer behavior, the beauty industry has faced challenges and uncertainties for which no brand was prepared. Here are our five strategies to help brands respond.

Against the backdrop of global inflation, economic volatility, emerging technology, and rapidly shifting consumer behavior, the beauty industry has faced challenges and uncertainties for which no brand was prepared. Here are our five strategies to help brands respond.

🚀 Embracing Change: Navigating Consumer Trends in 2024. Staying ahead in today's evolving consumer landscape is crucial for businesses. McKinsey's recent article sheds light on nine key trends shaping the global consumer sector. These include: Data-Driven Agility, Digital Transformation, Hyper-Personalization, Sustainability Matters, Health and Wellness, Purpose-Driven Brands #ConsumerTrends #BusinessAdaptation #McKinseyInsights