ICA - Institute of Canadian Agencies’ Post

Last year we celebrated together two decades of Effie Awards Romania, the most appreciated communications festival in Romania. But where do we see ourselves in the future? The time has come for all of us involved in the Effie Awards to create a sense of belonging to the marketing and communication community, for mutual appreciation of achievements and for learning to do great things. Our world is small. Before being competitors, let's be a community. What are your thoughts? Can we? #effieawards #effieawards2024

What if there was a way to get inside the minds of #Effie judges to find out how they think? 🧠 Well, we have a few ways: 📖 Read the Effective Entry Guide to learn how the judging process works, what judges are looking for in each section, and how to make your case stand out (in a good way): https://lnkd.in/eh-QCvw3 💬 Get judges’ feedback on your past Effie entry by requesting a custom Insight Guide: https://lnkd.in/eH-qttUA 📋 Apply to become an #EffieCanada Judge (open to #ICA member agencies and their clients): https://lnkd.in/esBbV3JK #CallForEntries #EffieAwards #Effies #MarketingEffectiveness Effie Worldwide

Join Suzanne on June 12 at 8am CDT in her session: Small Pharma, Big Impact: Implementing Essential TMF Practices. In this session, Suzanne Turner will help guide you through all of the mission-critical TMF practices you need in your small pharma company, as well as key questions to ask CRO vendors, and tips on adapting standard practices to suit resource constraints. Disover the sessions and register for FREE! TMF Week 2024 #PharmaIndustry #SmallPharma #ClinicalTrials #TMFPractices #TMFWeek2024 #ClinicalResearch #CRO #PharmaEvents #PharmaWebinar #PharmaSuccess #PharmaInnovation

ADMA’s Guest Delegate Program is your golden ticket into the ADMA community! 🎫 This new program allows prospective members to experience the impact of ADMA membership prior to officially joining. Learn more at ▶️ https://lnkd.in/ghfsdxk2. #ADMA #GuestDelegateProgram #GeneralAviation #GlobalAviation

Launching the WCPA South Asia Chapter on LinkedIn soon!

As we approach the grand finale of the Agency of the Year Awards 2024, it's time to reveal the true essence of your agency to the industry. This is your ultimate chance to showcase your agency's prowess and secure a coveted place among the industry's top performers. With just a few days left to submit your entries, the competition is heating up!   Submitting entries may seem daunting, but fear not, we've got you covered.   Here are five pointers to ensure your submission stands out: 🔥 Keep it straightforward yet impactful. 📝 Follow a clear and succinct format. 🔍 Provide substantial evidence to back your claims. 💼 Present a compelling business rationale for your campaigns. ⏰ Act now and submit before it’s too late!   You've poured your heart and soul into your campaigns, and now it's time to showcase them to the world.   Enter the #AOTYAwards #Singapore 2024 today! https://lnkd.in/grfUyM-4   Entries deadline: 1 March 2024 Finalists announced: April 2024 Winners announced: 24 May 2024   Need assistance? Connect with Reggie Ola or Leshka De Leon today – We are here for you!

It's time to participate in Young Lions Finland 2024 and create your own spotlight! 🦁 In this creativity competition you can put your skills to test outside of everyday agency life on a national level, and for the winners, on an international level. Competition has seven categories: Design, Digital, Film, Marketers, Media, Pr and Print. The Winning Teams (Gold) of each category will get to represent Finland at the Cannes Young Lions Competition at the festival week in Cannes in June. If you're 30 years old or younger and you work in marketing and/or communication, this competition is for you! You must enter as a team of two. Team members do not have to be employed by the same company. The competitions pre-registration is now open! Pre-registration will ensure a place in the Young Lions Finland info webinar 1.2. and an invitation to the competition brief 9.2. After briefing session you can make the final decision and sign in for the competition. 👉 Read more about the competition: https://lnkd.in/daVbB9CW 👉 Pre-register here: https://lnkd.in/dFzE9zKH #younglionsfinland #younglions #cannes #canneslions #creativity

Very happy for the opportunity to talk about loyalty and engagement on the Let's talk Loyalty podcast! Thanks, Paula Thomas and Pooja Venugopal for the opportunity and great conversation! https://lnkd.in/dMZeK6CF The main data from the Brazilian consumer survey mentioned in the podcast are available at this link. (English version) >>> https://lnkd.in/dTVKksVr #BusinessPodcast #Loyalty

Marco is singing praises for the team at #MagnifiedMedia, highlighting their knowledge and experience. 🌟💡 Grateful for the learning journey? Share your experience in the comments or tag a friend who's looking to boost their digital marketing game with Magnified Media! . . . . . . #MagnifiedMedia #LocalSEOin10 #GoogleBusinessProfile #LocalSEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #GoogleMyBusinessTips #LocalBusiness #SEOStrategy #SmallBusinessTips #OnlineMarketing #BusinessListing #GoogleMapsMarketing #CustomerEngagement #BusinessReviews #SocialMediaMarketing

Why are agencies so hung-up on winning awards? Awards are ego-driven and distract from ‘doing the work’, they cost a load of money and time to enter, they depend as much on how a submission is written as they do on the work itself, and there are now so many awards that it’s hard to tell which have meaning and which don’t. (Hmmm. This is particularly pertinent to me today as I’m spending a lot of the day judging the final round of the Effies!) So why bother with awards? Well, I think there are 5 good business reasons: 1️⃣ Go on, prove it! Awards force agencies to justify our creative and strategic chops. They make us put pen to paper and focus on showing off our creativity and effectiveness. 2️⃣ Everyone likes a winner. It may be a little over-stated but awards do make clients feel good about their agency partnerships. And, like it or not, they do impress and reassure prospective clients on the hunt for new relationships too. 3️⃣ Read all about it! Award wins make us salient, newsworthy and talked about - and usually in a good way. It may be fleeting coverage but it keeps us, and our expertise, top-of-mind in an over-saturated agency market. 4️⃣ Talent magnets. For me, this is perhaps the most important ‘side-effect’ of being awarded. Agencies are in a perpetual battle for top talent and awards help to pull in, and retain, the best people in the business. 5️⃣ Get better. Awarded work educates and inspires us all - it shines a light on what is possible, and gives us all something tangible to aim for. (This is actually the biggest draw for me as a judge.) As a result, I’m really looking forward to today! A big thank you to Rachel Emms and the Effie UK team for their hard work and skill in pulling it all together. #effieuk #effies #awards