IMM Institute’s Post

Our latest research on Corporate Brand Equity is now published! Rafael Barreiros Porto Gordon Foxall Débora Luiza Barbosa This groundbreaking study introduces a new measurement model, focusing on consumer perceptions to define corporate brand success. Discover how presence, outstanding management, and responsibility are key to building a powerful brand. #CorporateBranding #MarketingStrategy #ConsumerPerception #BrandEquity #InnovativeResearch #AcademicPublication" https://lnkd.in/dcAx9kpX

🔑 Why a Strong Brand Strategy is Crucial 🔑 For us, a brands' success depends largely on the strength of it's strategy. A brand strategy has the potential to anchor, drive, grow and inspire not only the brand but all those who are touched by it - audiences and employees alike. This foundation is essential for long-term purpose and magic. Ready to enhance your brand? Visit brandrenew.co.za today! #BrandRenew #BrandStrategy #BusinessGrowth #BrandingMatters

Ever launched a campaign that felt...off? It might be missing a strong brand foundation. Early on, I worked with a brand that launched a campaign promoting innovation, yet their internal processes were rigid and risk-averse. The disconnect between their message and reality hurt their credibility. This is why defining core values and ensuring they translate into action is crucial! Join me as we build a rock-solid brand identity, starting with core values! #BrandingTips #marketingdigital #brandidentity #brandbuilding

💡 Let us learn a new branding term today: 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠. Brand positioning is the strategic process of 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐚 𝐝𝐢𝐬𝐭𝐢𝐧𝐜𝐭 𝐢𝐦𝐚𝐠𝐞, 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐩𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐢𝐧𝐝𝐬 𝐨𝐟 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬, 𝐫𝐞𝐥𝐚𝐭𝐢𝐯𝐞 𝐭𝐨 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬. It involves defining and communicating the unique value and benefits a brand offers, which makes it stand out in the market. Effective brand positioning ensures that 𝐰𝐡𝐞𝐧 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐭𝐡𝐢𝐧𝐤 𝐨𝐟 𝐚 𝐩𝐚𝐫𝐭𝐢𝐜𝐮𝐥𝐚𝐫 𝐧𝐞𝐞𝐝 𝐨𝐫 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲, 𝐭𝐡𝐞𝐲 𝐚𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞 𝐭𝐡𝐚𝐭 𝐧𝐞𝐞𝐝 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝. According to 𝐏𝐡𝐢𝐥𝐢𝐩 𝐊𝐨𝐭𝐥𝐞𝐫, brand positioning is “𝐭𝐡𝐞 𝐚𝐜𝐭 𝐨𝐟 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲'𝐬 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐦𝐚𝐠𝐞 𝐭𝐨 𝐨𝐜𝐜𝐮𝐩𝐲 𝐚 𝐝𝐢𝐬𝐭𝐢𝐧𝐜𝐭𝐢𝐯𝐞 𝐩𝐥𝐚𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐢𝐧𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐚𝐫𝐠𝐞𝐭 𝐦𝐚𝐫𝐤𝐞𝐭.” #BrandPositioning #BrandBuilding #MarketingInsights ______________________________________ Reach out to Stephen Ofori Amo , M.A to elevate your business' Return on Investment (RoI) through comprehensive brand building and strategic communications initiatives.

💡Let us learn a new branding term today: 𝐁𝐫𝐚𝐧𝐝 𝐄𝐪𝐮𝐢𝐭𝐲. Brand equity is term that describes a brand’s value. That value is determined by 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐩𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity. #BrandEquity #BrandBuilding #MarketingInsights ______________________________________ Reach out to Stephen Ofori Amo , M.A to elevate your business' Return on Investment (RoI) through comprehensive brand building and strategic communications initiatives.

Just finished the course “Create a Brand Strategy” by Lindsay Pedersen! Check it out: https://lnkd.in/d6w3gcV5 #brandstrategy. This journey has equipped me with new insights into building impactful and customer-centric brands, reinforcing my passion for strategic marketing. I'm eager to apply these learnings to drive innovative solutions and add value in my future projects. #BrandStrategy #Marketing #ContinuousLearning #ProfessionalGrowth #NewSkills

🌟 Excited to share our latest video on brand strategy! 🎥 Learn how "Organization First" is redefining brand strategy and staying ahead of the curve. Watch the video now for expert insights and actionable tips on building a strong and impactful brand. #brandstrategy #organizationfirst #marketingstrategy #brandbuilding #businessstrategy 🚀📈

🚀 The Power of Brand Development 🚀 Learn more about the importance of brand development here - https://buff.ly/4c6gcIn Brand development is a strategic journey that involves creating, establishing, and enhancing our brand’s identity in the market. This process is key to: 🔝 Raising Brand Value: Building a strong, recognizable brand increases its overall value. 💰 Driving Long-Term Gains: Effective brand development leads to sustainable financial success over time. By focusing on brand development, we ensure that our brand stands out and thrives in the competitive market. #BrandDevelopment #BusinessStrategy #MarketIdentity #LongTermSuccess #BrandValue #FinancialGrowth

The world is suddenly waking up to branding (again) - make sure you don't fall behind. This is probably one of the most important shifts in the marketing space in the last decade. Value creation, perception, brand equity and long-term survival are slowly becoming more important than "rapid growth at all costs". We see big, influential brands in the news talking about how investing in brands is driving growth and Chief Brand Officer will be a common title by the end of 2024. Here are 46 reasons why you want to invest in branding and build a strong brand. --- Follow us to master branding. #brand #brandstrategy #branding

Excited to share that I’ve just completed a course on Brand Strategy! Ready to apply these new insights and strategies to create impactful brands!  Check it out: https://lnkd.in/diu7B9BQ #brandstrategy.