Our spotlight continues with Emily Lebowitz of TransUnion. Emily sat with Andrew Daniels to discuss using data to understand buyer behavior. https://lnkd.in/ga3NPRyh "To better understand today’s customers and the level of personalization they expect, it's important to start with a baseline knowledge of your in-house, first-party data because many Customer Relationship Management (CRM) records are inaccurate and incomplete." - Emily Follow us for weekly interviews with innovative voices in insurance, covering topics from startups to modernization. And as always a big thank you to our Presenting Partner, JobsOhio, and our Premier Partners: battleface, Beam Benefits, Bold Penguin, Branch Insurance, Central Insurance, Encova Insurance, Grange, Matic, Nationwide, Ohio Mutual Insurance Group, Western & Southern and Westfield. #insurance #technology #insurtech #future #innovation
Great interview and insights on the industry and how critical it is for marketers to get identity and segmentation right!
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Thanks for joining Emily Lebowitz!
Growth | Strategy | Analytics
1moGreat insights on how data is transforming insurance marketing! Love the breakdown on how carriers are using identity solutions to better target and personalize strategies. Worth a read!