Integral Ad Science’s Post

💫 In this article, explore how Dynamic Creative Optimization (DCO) is revolutionising prDOOH by enabling real-time, contextually relevant ad content that engages audiences more effectively. You’ll also learn about how advertisers can seamlessly integrate various data sources to craft highly relevant and targeted OOH campaigns. Authored by our very own Layla Soufi , Regional Partnerships Director at VIOOH. Enjoy reading! https://hubs.li/Q02tXBS50

Local advertisers still make up the majority of spending at the local level, but face increasing pressures to target segmented audiences amidst an increasingly fractured media landscape. Not to mention the challenges marketers face in getting noticed and heard - they also have to worry about which media brands and platforms they align themselves with in a polarized political landscape as well. Luckily, there are many trusted local, "legacy" media companies that offer robust, measurable, multi-platform, targeted advertising campaigns with a loyal audience. "The impact of such buys can be up-leveled even further via localized creative, specific messaging in those markets, and highly visible custom sponsorship packages." #sponsorship #pbs #storytelling #advertising

'The transition to cookieless digital advertising presents media buyers with an opportunity to discover new ways to reach their target audiences and create optimal, consistent user journeys.' Learn how we worked with Havas and PubMatic to demonstrate how to exceed viewability targets by leveraging futureproofed identity solutions 👇 #programmatic #digitaladvertising #addressability

Don't stick to outdated strategies! To stay competitive in 2024, it's crucial to tap into the power of the biggest media channels in advertising. Check out our latest blog to stay ahead of the curve and successfully reach and engage target audiences: https://bit.ly/44vJImD #DigitalMedia #Advertising #MarketingStrategy

In 2024, evolution of programmatic buying is expected to remain a key trend, revolutionizing how advertisers approach media purchasing. To stay ahead in 2024, advertisers have been urged to embrace these emerging trends to redefine their strategies and connect with audiences in innovative ways. Adspace.ng https://lnkd.in/dHnFdjin

An ad market downturn only presents opportunities. A downturn in the ad market is not the time to pull back on advertising efforts. If anything, it's the perfect time to get creative with your audience outreach. Do more with less. Utilize gathered data to find the best approach for your audience, and start with engagement tactics. This will ultimately save you costs and provide an agile system and process that prepares you for the next ad market upturn. #Advertising #AdMarket #ConsumerEngagement #AdvertisingOpportunities

Data-driven marketing is still critical in acquiring new customers ... It's not enough to understand devices 📱; you need person-based measurement data. Check out Nielsen’s new insights article, which informs marketers on the importance of audience personalization in their ad strategy across digital and CTV.

In her interaction with Marketing Mind, Pallavi Chopra, Chief Marketing Officer, redBus, opened up on why the brand has changed its media mix from being TV-heavy in the pre-pandemic times to being Digital-first today owing to changing consumption patterns, its focus on driving the category via hyperlocal regional targeting of different cohorts and long-form content marketing and more. #MarketingMind

Today, AudienceXpress is delighted to annouce our partnership with brand lift measurement company On Device, as we collaborate to offer advertisers the ability to measure the effectiveness of their campaigns across all video inventory types. Advertisers will be able to track performance against key brand KPIs, while using AudienceXpress granular audience data to target viewers across devices. "This partnership strengthens our commitment to pioneering the delivery of the most up-to-date and flexible brand impact solutions for media buyers to succeed in the new video advertising ecosystem, while further enhancing our position as the go-to partner in Europe for advertising technology,” said Massimo de Magistris, Vice President, Demand Sales & Strategy at AudienceXpress. “It also underscores the power of CTV as a full-funnel channel, bolstering confidence in marketers and industry growth as a result.” Read more on our partnership here: https://lnkd.in/gJVfqfeC #videoadvertising #measurement #partnership

Have you started using attention-adjusted reach curves as part of your media planning strategies? Karen Nelson-Field PhD offers a practical guide to marketers on how to use attention-adjusted reach curves to reveal the way audiences truly view ads, filling the gap left behind from traditional reach models. #amplifiedintelligence #attentionmetrics #mediaplanning