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It is about “tying IP to something the C-suite cares about”, says Evelyn Body, Xero's general manager of IP, who sat down with IAM exclusively to discuss Xero’s patent strategy. Read the full interview by Senior Reporter, Olivia Sophie Rafferty here: https://lnkd.in/gtNhJw62 #IPstrategy #patents #NewZealand

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Evelyn Body

IP Strategy and Execution, Commercialisation and Technology Transactions

2mo

Very proud to be interviewed by IAM and to celebrate the amazing work of Xero's IP team!

Becky White

GM IP Asset Strategy

2mo

So very cool. You are an IP legend and strategic thinker and I’m excited to see where Xero’s IP function evolves to under your leadership.

Melissa Schneider

Director of Community @ LOT Network | Proactively Addressing Patent Risks

2mo

Incredibly well done, Evelyn Body! I'm sharing in the LOT community portal now!

Shelley Rowland

Australian and New Zealand Patent Attorney and Principal at SR | Intellectual Property

2mo

Great work, Evelyn.

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James Hutchinson

CEO at Kiwi Innovation Network (KiwiNet) | warrior for entrepreneurial scientists | TEDx Speaker

2mo

This is so awesome, Evelyn - congratulations!

Many congratulations and so well deserved Evelyn!

Lisbeth Jacobs

Chief Executive Gallagher Animal Management - Honorary Consul of Belgium - CEO of the Year Waikato

2mo

You rock!!

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Jeremy Sim

Chief IP Officer IP Strategy | Portfolio Management | Patent Attorney

2mo

Very cool Evelyn Body !

Darsel Keane

Director - Centre for Innovation and Entrepreneurship at The University of Auckland

2mo

Awesome!!! Congrats Evelyn.

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