International Communications Consultancy Organisation’s Post

📣 In a groundbreaking effort, 𝟰𝟱 𝗣𝗥 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗮𝗻𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘂𝗻𝗶𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗯𝗮𝘁 𝗰𝗹𝗶𝗺𝗮𝘁𝗲 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 UNDP'𝘀 '𝗪𝗲𝗮𝘁𝗵𝗲𝗿 𝗞𝗶𝗱𝘀' 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻, reaching audiences across more than 80 markets since its global launch on March 21st. The campaign aimed to secure tier 1 press coverage in partner markets and encourage adults to pledge commitment to changing habits for the well-being of children. Activista, a purpose-driven innovative agency, conceived the idea. Despite the absence of a dedicated #PR budget, the international PR community responded fervently, showcasing remarkable creativity and commitment. Through strategic planning and execution led by ICCO's Climate Communications Taskforce (CCT), in tandem with the dedication of 35 Activation Partners (APs), the campaign has garnered widespread attention and galvanised action on a global scale. This collaborative endeavor marks a historic milestone in the fight for environmental sustainability, highlighting the indispensable role of PR in shaping the discourse on #ClimateAction and effecting positive change worldwide. Boaz Paldi, UNDP's Chief Creative Officer and Co-Chair of the CCT, remarked, "𝘛𝘩𝘦 𝘴𝘤𝘢𝘭𝘦 𝘰𝘧 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘧𝘳𝘰𝘮 𝘐𝘊𝘊𝘖’𝘴 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘧𝘰𝘳 ‘𝘞𝘦𝘢𝘵𝘩𝘦𝘳 𝘒𝘪𝘥𝘴’ 𝘪𝘴 𝘶𝘯𝘱𝘳𝘦𝘤𝘦𝘥𝘦𝘯𝘵𝘦𝘥. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘤𝘭𝘪𝘮𝘢𝘵𝘦 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘦𝘷𝘦𝘳, 𝘴𝘪𝘨𝘯𝘪𝘧𝘺𝘪𝘯𝘨 𝘵𝘩𝘦 𝘪𝘮𝘮𝘦𝘯𝘴𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘧 𝘗𝘙 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘪𝘯𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯𝘴 𝘰𝘧 𝘐𝘊𝘊𝘖 𝘢𝘯𝘥 𝘪𝘵𝘴 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘪𝘯 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘨𝘭𝘰𝘣𝘢𝘭 𝘤𝘭𝘪𝘮𝘢𝘵𝘦 𝘢𝘤𝘵𝘪𝘰𝘯." Dive into the heart of our partnership with UNDP, driving transformative action through the CCT in the latest press release: 📃 https://lnkd.in/dmFujBXY 💡 Learn more about the CCT: https://lnkd.in/ehWEnqnK Find full list of our APs for the #WeatherKids campaign here: https://lnkd.in/dWNBahBi The media monitoring and measurement for the campaign will be owned and conducted by leading communications association AMEC Measurement and Evaluation. Join us in shaping a brighter future — SIGN ✍🏼 the pledge now on behalf of the children in your life and next generations: https://lnkd.in/d6cZbe7m Chris Pratt PRCA Paco Conde Girish Balachandran ADAM HUNTER Ewa Grabek (she/her) Rob Morbin Johna Burke Raina Lazarova Hill & Knowlton BDR Associates Romania PRAM Consulting İDA - İletişim Danışmanlığı Şirketleri Derneği / Communication Consultancies Association of Turkey Kurio // The Social Media Agency Ogilvy ON PURPOSE AD Media TBWA\ DJAZ The Bliss Group Comms8 Marketing Carpe Diem Cylka Communication & CSR| B Corp™️ dentsu GlobalCom PR Network Hook, Line & Sinker (HLS) LF Channel s.l. MINERBA Corporate Communication OneMulti Sandpiper SiteMedia Bulgaria Tell-Em PR (EA) Walk4Good Wilson Hartnell Omnicom Public Relations Group Italia

Massimo Moriconi, ICCO Global Vice President, opened the second day of the #ICCOGlobalSummit with a forward-looking message, setting the tone for a day of global collaboration and transformative insights in PR. İDA - İletişim Danışmanlığı Şirketleri Derneği / Communication Consultancies Association of Turkey Faselis Inc.