International Food Information Council’s Post

NEW! Sweet & Savory Insights: IFIC Consumer Research Reveals What’s Behind Americans’ Snacking Surge Whether it is a quick mini-meal, energy boost before a workout, a sweet treat at night, or a salty snack to enjoy with friends, one thing is clear: Americans love snacks. Given its growing importance, the latest International Food Information Council (IFIC) Spotlight Survey: American Consumer Perceptions of Snacking further examines how consumers approach snacking, the types of snacks they choose, and their definitions of the term. “While it is evident that Americans’ snacking behaviors and habits have evolved, we wanted to explore why,” IFIC President & CEO, Wendy Reinhardt Kapsak, MS, RDN, said. “Looking at snacking motivators is key to understanding how to help consumers find ways to ‘level up’ their meals and snacks, while also maintaining the joy and satisfaction snacking brings.” See the research findings here: https://lnkd.in/g_-4eRAk See the press release here: https://lnkd.in/g9xBkFqS #ConsumerInsights #Research #IFIC

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Snacking is an evolving landscape, and understanding the 'why' behind it is crucial for shaping healthier habits without losing the joy of that perfect snack. It’ll be interesting to see how these insights influence future food innovations. 🍿📊 #ConsumerInsights #SnackingTrends

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