NEW! Sweet & Savory Insights: IFIC Consumer Research Reveals What’s Behind Americans’ Snacking Surge Whether it is a quick mini-meal, energy boost before a workout, a sweet treat at night, or a salty snack to enjoy with friends, one thing is clear: Americans love snacks. Given its growing importance, the latest International Food Information Council (IFIC) Spotlight Survey: American Consumer Perceptions of Snacking further examines how consumers approach snacking, the types of snacks they choose, and their definitions of the term. “While it is evident that Americans’ snacking behaviors and habits have evolved, we wanted to explore why,” IFIC President & CEO, Wendy Reinhardt Kapsak, MS, RDN, said. “Looking at snacking motivators is key to understanding how to help consumers find ways to ‘level up’ their meals and snacks, while also maintaining the joy and satisfaction snacking brings.” See the research findings here: https://lnkd.in/g_-4eRAk See the press release here: https://lnkd.in/g9xBkFqS #ConsumerInsights #Research #IFIC
International Food Information Council’s Post
More Relevant Posts
-
Dive into the Future of Snacking: Trends and Speculations 🍿🔮 Are you ready to explore the exciting world of snacking trends and speculate on where it's headed? Let's uncover some fascinating details together! 🚀 1. Health-Conscious Choices: With consumers becoming more health-conscious, we've seen a surge in demand for healthier snack options. But what innovative twists could we see in these healthier choices? 🥗 #HealthySnacking #SnackSmart 2. Flavor Explosion: From spicy tastes like hot honey to unique combinations like sweet heat, the flavor trend in snacking is evolving. But what other flavor profiles do you think will emerge in the snacking world? 🌶️🍑 #FlavorTrends #TasteExploration 3. Transparency Matters: Transparent food labeling empowers consumers to make informed decisions. But how do you think brands will enhance transparency further, and what impact will it have on snack choices? 🏷️🔍 #TransparentLabeling #InformedChoices Join the conversation and share your thoughts! Where do you see the future of snacking heading? 🤔 Let's speculate together and uncover the delicious possibilities! #SnackTrends #FutureOfSnacking
To view or add a comment, sign in
-
Snacking isn’t going anywhere! Five years after the first #MDLZstateofsnackingreport, global consumers are still prioritizing snacks in their lives, although a bit differently – they are snacking more mindfully and having a more adventurous mindset. 6 in 10 global consumers still prefer snacking over big meals. Check out more global consumer trends from #teamMDLZ https://bit.ly/4cgftoP
To view or add a comment, sign in
-
As snack lovers, we couldn’t pass up the opportunity to celebrate National Popcorn Day! 🍿 But, did you know that in 2023, Americans consumed salty snacks more than ever? According to a recent Mintel report, 55% maintained their usual snacking habit but a massive 27% of consumers increased their salty snack consumption! But what’s driving them? Price, convenience, and the allure of quick ready-to-eat options are igniting the craze amid our fast-paced lives. Witnessing a noticeable move toward options perceived as healthier within the salty snacks realm, crafting unique and health-conscious experiences will be pivotal for success. Snack Creations is poised to meet the surge with our innovative and diverse range of snack pellets. Interested to find out more? Speak to our team today: https://lnkd.in/enWaCHan #snacks #snacking #saltysnacks #snackpellets #extrudedsnacks #betterforyou
To view or add a comment, sign in
-
If you believe the data, over 60% of Americans report replacing a meal with snacks each day. 7% eat no meals at all. The convenience and deliciousness of snacking makes its persistent rise feel inevitable. In 5 years, will 30% of Americans eat no meals at all? In this piece, I explore: - What are the downstream effects of the snacking megatrend? - Where does the trend plateau? - Is snacking actually an anti-cooking / meal prep trend? https://lnkd.in/duZ3KtEp
Culture Of Convenience
tasteispersonal.substack.com
To view or add a comment, sign in
-
In the ever-evolving world of snacks, nuts and trail mixes have stood the test of time, bridging generations with their versatility and appeal. These snacks have adapted to modern consumer preferences, showcasing innovative flavors and intriguing combinations that cater to today's health-conscious and adventurous eaters. Our latest blog delves into the emerging trends shaping the landscape of nuts, trail mixes, and sweet and savory snacks. From exotic flavor infusions to nutrient-packed choices, discover what consumers are eager to see on menus and store shelves. Stay informed on the latest innovations driving the snacking industry forward. Read the full blog here: https://lnkd.in/dnEKz2NX #SnackTrends #FoodInnovation #ConsumerInsights #HealthySnacking #NutsAndTrailMix #IndustryTrends #FlavorInnovation
To view or add a comment, sign in
-
Consumer & Retail Industry Futurist | Product Strategy & GTM Executive | Human-Centered AI & Technology Solutioning
If you’re not reaching into the future, you’re falling behind. Tomorrow’s consumers are subbing in snacks as full-on meals, viewing functional beverages as foods, and indulging with treats to spark celebration and connection. These are just a few of the shifts coloring The Future of Snacking, and there’s so much more in our recent Roundtable hosted by Emily Flannery, Meredith Post and Kyle Schutte. If you’re in snacks and sweets CPG—or are simply curious about how and why these behaviors are changing—give it a watch, then message me for a deeper convo: https://okt.to/7kMPC6 #cpgstrategy #snackingcpg #futureofsnacking
To view or add a comment, sign in
-
Let's run a quick survey: - Are you a fan of fresh foods? - Where do you typically find fresh groceries in the store? Chances are, most of you would answer "yes" to the first question and "along the store's perimeter" for the second (think: the refrigerated and produce sections). Yet, when it comes to protein bars, most shoppers make a beeline for the snack aisle — completely unaware of the fresh, refrigerated options just steps away (hello Perfect Bar!). That’s where we step in. Meet: The Perfect Impostor. It's not your average protein bar — it's a GPS device cleverly disguised as a Perfect Bar and strategically placed in the snack aisle to guide shoppers straight to the freshest options — in the fridge. After all, Perfect Bar is refrigerated for a reason with no artificial ingredients, preservatives, or stabilizers. And who better to help us drive this message home than reality TV star, Chelsea Blackwell? Known for her celebrity lookalike comparison, she's the perfect ally in steering shoppers clear of snack aisle impostors. #ThePerfectImpostor #RefrigeratedForAReason #PerfectBar
Nearly two decades ago, we introduced the concept of refrigerated protein bars, boasting a fresh, preservative-free ingredient list. With this disruptive innovation brought to attention the struggle that most consumers face - finding fresh, healthy snacks in grocery stores. When in search of protein bars, most consumers will fruitlessly search the snack aisle, not realizing there are fresh snacks right around the corner. In response, we crafted a GPS disguised as a Perfect Bar to navigate shoppers to the refrigerated section, where fresh food lives. We went one step further by partnering with TV personality Chelsea Blackwell, known for her viral celebrity look-alike comparison, to help shoppers find real Perfect Bars amongst the imposters in the snack aisle. #ThePerfectImpostor #RefrigeratedForAReason #PerfectBar
To view or add a comment, sign in
-
Omni Channel Distribution & Revenue Builder in the CPG Sector + Driving Thought Leadership RoI for Global Brands, along with Demand Generation
Unlocking the future of snacking 💯 The global snack market is poised for explosive growth, with projections reaching $630 billion by 2025. At Oxbow, we're passionate about elevating the snacking experience, offering artisanal quality and exceptional taste in every bite. As consumers seek out healthier, more sustainable, and indulgent options, we're committed to pushing the boundaries of innovation. From wholesome ingredients to bold flavors, our snacks are crafted to delight. Key trends shaping the snack market: - Indulgence: Bold flavors and artisanal quality drive demand - Health and wellness: Consumers seek out nutritious, wholesome options - Sustainability: Eco-friendly packaging and sourcing gain importance Our response: - Innovative products: Wholesome ingredients, unique flavors, and convenient formats - Exceptional taste: Bold, rich, and satisfying flavors to delight your senses - Commitment to quality: Rigorous standards for sourcing, production, and packaging Elevate your snack game with Oxbow and their innvovative snacks. #Oxbow #SnackMarket #PremiumSnacks #FoodInnovation #Gourmet
To view or add a comment, sign in
-
In a recent article with Supermarket Perimeter, J.D. Enrici, the VP of Sales & Marketing at Coleman Natural Foods, provides insightful commentary on the shifting landscape of consumer habits. As inflation persists, it's reshaping how people choose and consume proteins like the ever-beloved bacon. Despite cost-of-living increases, the demand for versatile proteins continues with bacon coming out ahead as a popular, adaptable option. This reinforces its staple status, not just at breakfast tables, but across meals. And let's talk variety—thicker cuts and an appetite for innovative flavors is on the rise. Canadian Bacon and other variations are making strides, speaking to bacon’s adaptability and appeal. Check out the full article, linked below!
Despite consumers' love for bacon, sales declined in 2023
supermarketperimeter.com
To view or add a comment, sign in
-
Attention snack enthusiasts! 🍫🍿 I'm conducting research for my graduation project on the consumption of packaged snacks, and I need your help. Packaged snacks are convenient, shelf-stable, and often nutritious - but how do people really use them? Please take 5 minutes to fill out my survey on your snacking habits, preferences, and behaviors. Your responses will provide valuable insights for my study. Link to survey: https://lnkd.in/eKXcNqay I really appreciate you taking the time to participate. The more responses I can collect, the better I can understand snacking trends and patterns. Please feel free to share this survey with your network as well - the more insights the better for my graduation project! Thanks in advance for your help.
Snacks consumption’s survey
docs.google.com
To view or add a comment, sign in
3,671 followers
Snacking is an evolving landscape, and understanding the 'why' behind it is crucial for shaping healthier habits without losing the joy of that perfect snack. It’ll be interesting to see how these insights influence future food innovations. 🍿📊 #ConsumerInsights #SnackingTrends