If you’re thinking of owning a franchise business, here’s your 60-Minute Franchising MBA. 👇
☛ Industry legends David Barr aka David B. & Keith Gerson engaged last week in a provocative & insightful conversation 💡 with nuggets of best practices for franchisors & franchisees.
☛ If you’re a newbie pondering your investment options, expect a wonky dialogue at times — but it's worth a listen: You’ll come away savvier before making your decision. Hilites:
☑️ WHAT IS FRANCHISING
☛ A proven business model that YOU should be able to duplicate with predictable results
☛ If the performance gap between top & bottom franchisees is narrow, it’s a good model
☛ If the gap is wide, beware — the franchisor’s systems & processes need work
☛ As your coach, I show you how to assess models
☑️ 4 SIGNS OF A GOOD FRANCHISOR
☛ Strong “unit economics” — franchisees are profitable & achieving ROI
☛ Experienced management team — with a track record of success
☛ Positive growth trend — a franchisor needs 100+ units to deliver sustainable franchisee support
☛ Solvency — the franchisor’s financial statements should reflect excellent financial health
☛ As your coach, I show you how to research this
☑️ 3 TIPS FOR FRANCHISEE SUCCESS
☛ Start with enough working capital — 3 months is optimistic; think 6-12
☛ Invest heavily in marketing — avoid the temptation to cut corners early; you'll dig yourself a hole
☛ In fact, allocate a deep marketing reserve in your working capital, to be sure
☛ As your coach, I have CPAs to help you build your financial model
☑️ ASK BEFORE SIGNING
☛ How do you contingency-plan for a recessionary economy?
☛ If you don't publish financial performance data in your Franchise Disclosure Document (FDD), why not?
☛ If the financial performance gap between top & bottom performers is exceedingly wide, why?
☛ How quickly do franchisees get to positive cash flow?
☛ As your coach, I help you prep questions to get the answers you need.
☑️ FRANCHISORS - 5 THOUGHTS FOR YOU
☛ Publish full profit/loss statements — increase transparency to investors
☛ Revisit your buildout approach — prune the investment price tag
☛ Consider including months of prepaid marketing in start-up costs
☛ Grade & reward business coaches based on franchisee profitability
☛ Focus on these KPIs — Franchisee operating income / time to profitability / YOY same-store sales (open 18+ months)
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THINKING OF BUSINESS OWNERSHIP?
☛ My expertise is in matching you with franchise concepts that meet 🎯 your skills and personal & financial goals.
☛ As a former senior franchise executive who's launched 1,000+ businesses, I put my experience & insider knowledge 💡 to work for you.
☛ I’ll save you time, reduce your risk & help you invest with confidence
☛ DM to ask me about your possible fit with franchising and how I can help
#businessownership #entreprenuership #franchising #IfNotNowWhen