International Sign Association’s Post

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The best way for managers and owners of large AV estates to network with their peers and to keep abreast of latest technology developments. Check out chapters in your part of the globe. #avtweeps #avusergroup

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Today's summary is tip 10 (of 40): What Do Cisco, LG Electronics, and GE Have in Common with American Idol? Even after all these years, American Idol remains a popular television show. Why? Partly because it is entertaining and partially because the show can uncover previously undiscovered talent. It is this latter reason why many organizations are employing the American Idol approach to innovation. Their objective is to uncover some truly amazing ideas or previously hidden solutions. In the innovation space, these events are sometimes called “innovation tournaments,” a term coined by Christian Terwiesch and Karl Ulrich from Stanford University in their book Innovation Tournaments. Run a competition (like American Idol) and award the best submission to the winner. But are tournaments the best approach for finding great solutions? A tournament fails when you are not interested in simply finding the “best” submission but rather finding the “right” solution. That is, you don’t want to crown a winner for the sake of naming a champion. Instead, the objective is to find workable solutions to a real and specific business problem. This is more akin to bounty hunting. This tip provides examples from Cisco, LG, GE, Netflix, and others - contrasting the two approaches and when they are best to use. This will lead us to tip 12: To Compete or Not Compete: That is the Question. That tip explores when competition is better than collaboration - and vice versa.

Event Planning needs several things to pull it off. 1. Expertise - Event Experts with lived experience. 2. Goal - define where you want to end, the outcomes you need and want, and ensure all stakeholders are on the same page and not their own ideas. 3. Understanding & Acknowledgement of Risks and Costs 4. Flexible Capabilities with Creative & Critical Thinking

Establish Clear Objectives: Define your event goals for a focused and impactful video. Guide the creative process with a clear vision aligned with your event's objectives. Identify Unique Selling Points: Showcase what makes your event a must-attend experience. Highlight distinguished speakers, exclusive activities, and networking opportunities to create a compelling narrative. Plan Your Shots and Storyboard: ● Develop a Shot List: Ensure comprehensive coverage with a well-planned shot list. ● Storyboard the Sequence: Visualize the flow for a cohesive and engaging event promotion video. Invest in Quality Production: ● Use Professional Equipment: Elevate your video with high-resolution cameras, external microphones, and proper lighting. ● Capture Dynamic Shots: Engage your audience visually with varied angles, movements, and framing for a professional touch. Visit us at https://lnkd.in/gUvDyu73 to bring your event to life on screen. #eventproduction #eventpromo #videomarketing

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