interTrend Communications, Inc.’s Post

In the intensifying global marketplace, branding is everything. Interesting how U.S. corporate brands still dominate worldwide, with $3.2 trillion in value. But the world is changing, with Emerging Markets also building more influence. Chinese brands are worth nearly $830 billion as the country's consumer culture grows, and even a small country like South Korea has market leaders such as Samsung Electronics and Hyundai Motor Company (현대자동차). Quite different from 25 years ago when more European and Japanese brands like Sony were more prominent in rankings like these. Courtesy of Visual Capitalist and Brand Capital B.V. #stocks #brand #emergingmarkets #china #southkorea #japan

Hallyu, the Korean Wave, is a global phenomenon sweeping the world with Korean culture. From catchy K-pop tunes and heart-fluttering K-dramas to revitalizing skincare and mouthwatering cuisine, Hallyu's got it all. It's a wave of entertainment, trends, and traditions that's leaving a lasting impact! Here's a quick rundown of the Korean wave in India financially: The Korean drama industry saw a 29.6% rise in content sales abroad in 2022, exceeding major Korean exports like electric vehicles.Platforms like Netflix are recognizing the potential, with Netflix planning a $2.5 billion investment in the Korean film and TV industry. South Korea's music industry saw record revenue of $11 billion USD in 2022, with exports exceeding $927 million USD.BTS reigns supreme with the most-viewed K-Pop music videos on YouTube, with a staggering 27.7 billion views as of June 2024. Blackpink follows closely with 19.2 billion views. K-beauty was valued at around $91.99 billion USD in 2022. It's projected to reach $187.4 billion USD by 2030 (CAGR - 9.3%).The emphasis on high-quality, often natural ingredients is a major factor driving consumer adoption. In April 2023, South Korea’s Instant Noodles exports surpassed $108.6 million, marking the first time exceeding $100 million monthly and the fastest growth rate since May 2022. The Korean Customs Service expects them to surpass $1 billion this year. South Korea ranked as the fifth-largest producer of passenger cars in the world in 2022. Hyundai Motor Group, consisting of Hyundai, Kia, and Genesis brands, remains the leader in the domestic market, capturing a significant market share. #korean #insights #skincare #automobile #entertainment #globalisation #ekvitywealth

Different voices, one mission. 💡 The teams across Nissan are all dedicated to showcasing the Nissan Way. This mission pushes us to working together to create something extraordinary every day. Diversity fuels our innovation and success and makes us stronger! 💪 Learn more about how Nissan is making our world a better place – together. #NissanEmployee #NissanProud #NissanUSA #GlobalDiversityAwarenessMonth

#“Involution” good or bad? Well, depends where you are currently sitted in the market, or is it more philosophical? Yesterday in Shanghai, Li Yunfei, general manager of BYD's brand and public relations, and Yang Xueliang, a Geely senior executive, engaged in a heated discussion on the current "involution" phenomenon at the China Auto Forum in Shanghai Jiading District. The two executives had very different views, which attracted attention. Li believes that the “involution” is good, the more Chinese car companies compete, the stronger. In his view, the “involution” is a manifestation of competition, through competition to promote the development of domestic automobiles, to promote the upgrading of technology and service. Yang instead saw "Involution is a pejorative term, a bad phenomenon, and is synonymous with unhealthy competition. As long as the word “involution” is not eliminated, Chinese cars will not really go around the world". Yang even went an extra step to point out, "If certain poker players are caught stealing, switching or playing with fake cards, they should be penalized consciously and proactively". By saying so, he sort of joined the chor of the Great Wall against the market leader BYD.  

There are those times when you realize you are privileged and blessed, whilst you are creating a big marker in your life. Last week I wrote a new chapter. A week full of learnings, experiences, culture and lots of laughter. This week in Japan was amazing, even the karaoke… Visiting the Dutch embassy, facilities of Nissan, Toyota, Mitsubishi, JFE, Mitsuchi, Hirayama Dojo, AVEX and OMROM. All unique in their own way. A few take aways: - The Japanese and Dutch have a very long and healthy relationship. Where the sum of the differences is being respected and seen as shared cycles. - Japan has a challenge on the aging society. Which The Netherlands will face in coming era. - Japan has a solid solution for the public transport (Shinkansen rules!) - Waiting in a nice straight and solid line is more efficient and stress reducing, while the cycle time reduces. - Continuous Improvement is Kaizen in Japanese. - Who needs 5S if you continuously execute the first 3S. - You will appreciate the Japanese cars more and more if you get used to them. - Reduction of Muda in motion and movement, which is a prerequisite for disabled employees, is effecting output enormously. With great thanks to Symbol for excellent organization and my fellow learning buddies for all interactions, life stories and business ideas. But a really big thanks to Miyuky Honda who has hosted us to the very best, made us familiar with the enormous rich Japanese history and culture and took us to places you only can dream of. #Japan

It's not just a Brand.

At Nissan, we’ve always been leading purpose-drive innovation. Now, we’re also addressing shifts in our society to create a cleaner, safer, and more-inclusive world. 🌏 The way we approach our work is a reflection of our core values and our commitment to our customers, colleagues, and the planet. That’s the Nissan Way! 👏 Learn more about how Nissan is making our world a better place – together. 👥 #NissanEmployee #NissanProud #NissanUSA #GlobalDiversityAwarenessMonth

At Nissan, we’ve always been leading purpose-drive innovation. Now, we’re also addressing shifts in our society to create a cleaner, safer, and more-inclusive world. 🌏 The way we approach our work is a reflection of our core values and our commitment to our customers, colleagues, and the planet. That’s the Nissan Way! 👏 Learn more about how Nissan is making our world a better place – together. 👥 #NissanEmployee #NissanProud #NissanUSA #GlobalDiversityAwarenessMonth

🌟 Inside the Success of South Korean Brands 🌟 From K-pop to electronics, South Korean brands have captivated global markets with their innovation and cultural resonance. What fuels their success? 1️⃣ Innovation at the Core: Companies like Samsung and Hyundai lead with groundbreaking technology and design, setting new benchmarks globally. 2️⃣ Commitment to Quality: Korean brands prioritize quality and reliability, earning trust worldwide in industries from skincare to automotive. 3️⃣ Cultural Appeal: Embracing global trends while celebrating Korean heritage, brands like BTS and LG resonate deeply, connecting across borders. Let's draw inspiration from South Korea's dynamic brands, showcasing how a blend of innovation, quality, and cultural relevance drives unparalleled success on the global stage. 🌍💡 #SouthKoreanBrands #Innovation #Quality #GlobalSuccess #KoreanCulture #BusinessSuccess

As more automotive brands 🚗 establish themselves in Southeast Asia, 🌟 🌟 Why are local channel partners increasingly choosing to collaborate with Chinese companies 🇨🇳? 🌟 Which will gain more popularity—electric vehicles 🔋 or traditional fuel-powered cars ⛽? 🌟 And as a female leader in the automotive industry, what challenges might one face? 👩💼 🌟 When Chinese companies choose to enter the Malaysian market 🇲🇾, what factors do they consider? Join us at the opening ceremony of MG Klang which is 14th store 🎉 in Malaysia, where we gain insights from this event into the perspectives of companies expanding internationally. 🌏 🎥：Kiat Siong Du #AutomotiveIndustry #SoutheastAsia #ElectricVehicles #ChinaBusiness #WomenInLeadership #MarketExpansion #Malaysia #GlobalBusiness #MGMotors #BusinessStrategy Elesha See