interTrend Communications, Inc.’s Post

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Staying with the beverage theme this week, one brand is giving away a military aircraft in a consumer promotion. Seriously. To get to the ‘why’ behind this, you have to understand some history. Back in 1996, PepsiCo launched the “Drink Pepsi, Get Stuff” campaign, where consumers earned points to be redeemed for branded merchandise. As a throwaway joke, a Harrier jet was offered along with t-shirts, jackets, and sunglasses. The idea was to put the number of points required so high that the number could not be accumulated. However, the number was cut from 700 million to 7 million so that it could be more easily read during a Super Bowl commercial. Pepsi then compounded the situation by allowing points to be purchased for cash ($0.10/ea), making the cash purchase price for the Harrier $700,000 — a steal for an aircraft valued at $37M at the time. And yes, someone thought it was enough of a deal to submit 7M points to Pepsi to redeem the jet, resulting in a lawsuit against the soda giant. In the end, the Harrier was not conveyed. Reliving that memory, Liquid Death is poking fun at one of Pepsi’s biggest marketing fails by giving away a Czech-made Aero L-39 Albatros trainer jet. The contest lasts from May to September. The jet is valued at $400K and is used as a trainer aircraft by many countries. Along with the Albatros, the lucky winner will also receive six months of free hangar space, a pilot’s helmet, a year’s supply of Liquid Death (“to rehydrate after you puke and pee your pants”) and a cockpit cup holder for all that water or tea. The company swears entrants to the jet contest will not have to take them to court to get the prize. And if you don’t want a jet, you can opt for a briefcase filled with $250,000 instead. This doesn’t necessarily have anything to do with #MilitaryMarketing or reaching the military community. But it’s a fun story. #Military #Marketing #MilitaryAppreciation

This is BREAKING NEWS ! Historical Q4/FY 2023 result for Liberty Media Formula 1 Business ! The highest, Since Liberty Media took over F1, total Formula 1 revenue of $1,230 million in Q4 ( + 64 %) ! But, also the highest cost of revenue of $ 916 million in Q4 ! Result = Best operating income so far, since 2017, of $ 153 MILLION for one quarter 🙌 + 164 % ! Also Best Adjusted OIBDA of $238 million since 2017 👊 + 62 % #formula1

Hot Take: just- in-time is a manufacturing principal, but somehow it feels like the sports & entertainment industry has adopted it without some of the planning mechanisms to ensure JIT is successful. I can imagine a world where the sports & entertainment industry adopt something more like sprint planning, from the tech industry. It feels like planning, discipline, and daily standup could be really instrumental. Thoughts? #sports #prosports #bestpractice

This is a HUGE deal for the latino market and presents an incredible opportunity to amplify visibility to a less represented segment! However, honing in on Mexico, where it ranks 45th globally in obesity, with a quarter of its population grappling with related issues, this campaign demands purposeful action. Given the severity of this health crisis, McDonald's campaign must resonate with a meaningful message. By aligning its strategy with efforts to combat obesity, it can play a pivotal role in promoting healthier lifestyles and making a tangible impact on public health in Mexico. Notably, the Mexico Grand Prix had over 400 thousand guests during its 3 days of activities, underscoring the potential reach and impact of this deal. Links: - https://lnkd.in/erfZQrqh - https://lnkd.in/exmkJqUb

Formula 1 Group’s revenue jumped from $754 million to $1.23 billion last quarter and its operating profit jumped from $41 million to $122 million. https://lnkd.in/eZuGdhbw Quarterly revenue at the Formula 1 Group’s revenue jumped from $754 million to $1.23 billion, the company disclosed in its earnings report.

The business of Formula 1 is booming, thanks in part to the Netflix show Drive to Survive. McLaren is one of the teams that is working hard to get back to the front of the grid, and the article takes a look behind the scenes at their Technology Centre. If you're interested in learning more about the business of Formula 1, or if you're a fan of McLaren, I recommend checking out the video linked below!

Did you know it's possible to insure for 'over redemption' if you're running a competition or incentive? 🤨 Talk to McClarrons Sport to see how insurance can support your marketing goals by assisting you in building creative ✨ and engaging 💬campaigns, whilst taking away some of the financial risk 💰. #marketing #marketingstrategy #marketingcampaigns #competition #engagement #advertising #campaignplanning #marketinginsurance #sportsinsurance #sportinsurance

🏁 Insights on the Proposed Points System: From a Marketing Perspective 🌟 The proposed changes to Formula 1's points system are not just a matter of sporting regulations—they also carry significant implications for the marketing landscape of the sport. 📈 As teams gear up to discuss the revision, it's intriguing to analyse how these adjustments could impact fan engagement, brand exposure, and the overall narrative of the sport. 🏎️ Expanding the points distribution down to 12th place holds immense potential for enhancing the excitement of the midfield battle. By offering rewards for positions beyond the traditional top ten, Formula 1 opens up new opportunities for underdog teams to shine and capture the hearts of fans worldwide. 🎬 From a marketing standpoint, this shift introduces fresh storylines and narratives that amplify the drama and unpredictability of each race. Imagine the thrill of a team clinching their first point of the season in 12th place or the tension as drivers fiercely compete for those coveted lower positions. #f1 #motorsports #fanengagement #marketing

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