tgthr.’s Post

Delighted & deeply grateful for this recognition, "Impact CMO 40 under 40" 2024. Heartfelt gratitude to everyone who has been a part of this journey & a big shoutout to the fellow marketing leaders. 😊 🙏 First and foremost, I would like to thank the organising committee at IMPACT Weekly Magazine, Laqshya Media Group & Salesforce, the judges for this incredible honour. Your recognition of our hard work and dedication is truly humbling. To my team, this award is as much yours as it is mine. Your creativity, passion, and unwavering commitment have been the driving force behind our success. Thank you for your endless support & for believing in our vision. To our clients & partners, thank you for your trust and collaboration. Your partnership has been invaluable.On a personal note, I want to thank my family and friends. Your love and encouragement have been my anchor and my inspiration. As I reflect on this achievement, I am reminded of a powerful quote by Maya Angelou: "You can’t use up creativity. The more you use, the more you have." This quote resonates deeply with me because it speaks to the boundless potential that lies within all of us. In marketing, creativity is our greatest asset. It allows us to connect, to inspire, and to drive change. It motivates us to continue pushing boundaries, to keep innovating, and to strive for excellence in everything we do. Thank you once again for this incredible honour. Let us all continue to harness our creativity, to inspire one another, and to make a lasting impact in the world of marketing. #marketing #awards #achievement #recognition #brandbuilding #growth #team #innovation #positivemindset #winningtogether #digitalmarketing #leadership #excitement #happiness #celebration

Cannes Lions 2024: 8 more shortlists for India, tally reaches 54. Four shortlists for Leo Burnett, three for Ogilvy and one for #BrandDavid. #e4mAtCannes🇫🇷 #CannesLions2024

INDIA’S HOTTEST AGENCIES 2023 As the year is about to end it’s worthwhile looking at the leading #advertising agencies in India for this year compiled by Campaign Asia-Pacific as part of the annual reports and ably titling them as the “Hottest Agencies” While the top positions are earned by thd global holding groups and the names that have continually been doing some great work like dentsu Ogilvy Leo Burnett FCB Ulka DDB Mudra Group VMLY&R (MA) McCann Worldgroup it’s been interesting to see couple of new agencies in this list Talented.Agency is one such that makes a great record at the number 10 position and clearly the work that they’re producing is speaking for itself AutumnGrey (Autumn Worldwide) has over the years been doing some great work while it is now part of Grey Group The other interesting ones to note in this list of Top 20 are also the new advertising agencies like ▶️ The Womb Communications ▶️ Blink Digital ▶️ SoCheers So while there may be a dominance of the larger international holding groups what’s really worth realising is the potential and great work that so many home grown agencies have been doing and do believe that in the next few years it’ll be many of these that need to watched closely, agencies like Schbang FCB Kinnect White Rivers Media grapes GOZOOP Group LS Digital Group #ARM Worldwide to name a few Today #brands and #marketing teams are keen to work with creative and brand partners who are able to work on their journeys together and build and this trend is definitely going to continue through 2024 too and were definitely going to see some more names in this list through 2024 As we’re coming to end of the year, let’s give it up for all these winning agencies and continue to applaud the efforts of so many of these growing agencies. In fact what really never gets captured among such reports in India is the names of agencies in smaller towns and cities that continue to also do some great work! It’ll be nice if some of you brands managers are working with others agencies that are empowering you and would like to mention/ thank them as we end 2023 it’ll be good to encourage all your supporting partners #reports

𝗟𝗲𝘁’𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗰𝗮𝘀𝗲𝘀 𝗼𝗳 #𝗥𝗮𝗺𝘀𝗵𝗮𝗞𝗵𝗮𝗻 (𝗣𝗮𝗸𝗶𝘀𝘁𝗮𝗻) 𝗮𝗻𝗱 #𝗦𝘆𝗱𝗻𝗲𝘆𝗦𝘄𝗲𝗲𝗻𝗲𝘆 (𝗨𝗦𝗔) 𝗶𝗻 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀! Both actresses have become the face of multiple brands in the past few years, but Sydney Sweeney's campaigns are so much better and more memorable than Ramsha's! That’s because Pakistani brands use the same actors that everyone has in their ad campaigns. Let me tell you why Sydney Sweeney collaborations work: 📌 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 ↳ Sydney’s association with the products/brands/industries she endorses feels genuine, as evident on her personal social platforms. Her love for automobiles, for example, makes her #Ford campaign feels real. ↳ In contrast, it’s hard to imagine Ramsha Khan using #Zyn, #Dew, or #Everyday. There’s no visible association with these products or anything remotely related on her personal feed or news. 📌 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝗽𝗮𝗰𝗶𝗻𝗴 ↳ Sydney’s campaigns are spaced out. She’s not being overexposed in back-to-back campaigns, which helps maintain her credibility. ↳ This isn’t the case with Ramsha. She appears in too many campaigns too frequently. 📌 𝗖𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 ↳ Sydney has long-standing relationships with brands like #Laneige, and I’m optimistic about her partnership with #Kérastase too. ↳ In comparison, Fahad Mustafa has a better brand association with Dew than Ramsha has with any of her brands. 📌 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 ↳ Sydney’s ads are distinguishable and unique. ↳ On the other hand, let's talk about #FahadMustafa. His recent ads for #Jazz , #Colgate, and #Shell all looked the same, making them hard to differentiate. (The red was too much) So, my appeal to brands is to choose actors more strategically. Rising popularity and a credible image are important, but aligning with celebrities who share your brand’s values and interests makes campaigns more impactful and enriches the customer experience. That's just my take! #Marketing #Branding #CelebrityEndorsements #Advertising #Strategy #CustomerExperience #Pakistan

Discover Omnicom's India vision as Aditya R. Kanthy discusses the dynamic trends in the global creative industry and Omnicom Advertising Services' strategy in the fast-growing Indian market. Watch the exclusive conversation with Sonali Krishna on ET NOW Brand Equity: bit.ly/3R5qjEt #Omnicom #OmnicomAdvertisingServices #Advertising #Creative #DDBMudraGroup #BBDO #TBWA

Sad truth of Indian Advertising Industry - This includes creative agencies, digital agencies, experiential agencies et al. Group agencies go madly infatuated with independent agencies for what they are. This obsession makes them pay an insane premium. After buying, they bully independent agencies and founders to lose their edge and become like any other group agency. Founders move on, heartbroken but rich. The agency brand that was bought at a massive premium gets killed sooner or later. In the whole deal only employees suffer. Some of the employees start their own set-up. A few of them end up creating another edgy set-up. And the story continues 😂 Aren’t there sufficient stories out there to discourage this from getting repeated? #IndianAdvertising #AdvertisingIndustry #GroupAgencies #IndependentAgencies #AgencyBrand #Founders #Business #AdvertisingBusiness

McDonald’s India embraces anime-fandom with WcDonald’s Link in the comments Arvind R P Rahul Mathew McDonald's India – North and East DDB Mudra Group #mediabrief #DDBMudra #McDondaldsIndia #anime #fandom #WcDonalds #advertising #marketing #media

Performance marketing is obviously one of the reasons and why not If it gives you much better ROAS.

Came across this article today morning. The fact is that Indian ad campaigns started to lose their brilliance quite some time back. Mindless use of celebrities (as per this article a vast majority of ads broadcast during IPL used celebrities) just to garner eyeballs probably captures initial attention but peters out quickly. There are hardly any insights which can be crafted into a great story with a compelling proposition. Ads are now mostly about downloads (gaming companies), as VC investments require quick results. Long term brand building and stickiness are no longer a priority. There were a few gems in between like the initial campaigns of Dream 11, but they are a rarity. Even good brands known for great storytelling (during earlier times) nowadays resort to poor quality creatives running at high frequency ( thanks to huge media spends) to deliver their message. No wonder hardly any campaign is memorable now. #advertising #branding #media

IPG Mediabrands wins the media and creative mandate for Air India Limited. The media planning and buying group's victory gave IPG more bragging rights, especially because Initiative's creative partner McCann Worldgroup India secured Air India's global creative mandate in 2023. #creativemandate #media #mediaplanning #multichannelmarketing #adtechtoday