Invisible North’s Post

How to Elevate Product Commercials? 🌟 Identifying a brand's unique tone and feel is key to creating compelling product commercials that resonate with both current customers and target audiences. This involves thorough research and effective communication to ensure client satisfaction. Similar to getting a haircut, leaving the creative direction solely to chance can result in disappointment. Understanding a brand's essence is crucial in crafting impactful narratives that distinguish one brand from another. Recently, we worked on a commercial for HERO Barbell Co. , a brand with a diverse audience beyond professional athletes. Our approach focused on showcasing the brand's inclusive ethos and innovative designs, catering to a wider demographic. From scriptwriting to filming to editing, our goal was to produce a cinematic commercial that captures the competitive spirit of everyday gym enthusiasts striving to be their best selves. We even composed an original song tailored to the theme of greatness within. Key takeaways: 1. Uncover a brand's tone through research and communication. 2. Develop a story that reflects the brand's uniqueness. 3. Create a detailed script to streamline the production process. 4. Incorporate additional elements like original music and taglines for added impact. Passion is paramount in every project. Embrace each opportunity wholeheartedly, as you never know where it may lead. 🎥💼 #ProductCommercial #BrandIdentity #CreativeStorytelling

One of my favorite things that brands have been doing more of lately are interactive events! The interactive events seems to act as mini invite-only social clubs and they really makes creators like myself want to be apart of them. I do love a good & simple brand dinner or a cool pop up shop, but interactive events have been at the top of my brain lately. Tower 28 Beauty, Inc. invited creatives out for boxing 🥊 Saie Beauty invited creatives out for tennis 🎾 Danessa Myricks Beauty invited creatives out for a makeup masterclass 💄 Hyper Skin invited creatives out for a summer picnic 🧺 Inside Then Out invited creatives out for Pilates 🏃🏾♀️ I’m looking forward to what other brands have up their sleeves as the weather gets warmer. More on this soon👀 #contentcreator #brandmarketing #brandawareness

Transforming your fitness journey into captivating content has never been easier with For The Glory Productions by your side! 🎥🎬 As more people turn to fitness and wellness, it's essential to stand out from the crowd. That's where we come in - we're not just a video production team, but a partner in redefining your story and sharing it with the world. 🌍 We help create short branded documentary films for professional athletes🏋️♀️ Let us help you reach new heights and inspire the world with your fitness journey. Contact us today! 💪🌟 #ForTheGloryProductions #CinematicFitness #FitContentCreators #ContentForFitness #ContentCreationFitness #CreateAndSweat #VideoProduction #brandawareness #rebranding #videadvertisingandmarketing 

The success story of boAt Lifestyle ⛵️ As an avid user of Boat, I found myself captivated by its compelling story of innovation, seamlessly blending cutting-edge technology with stylish design, making each journey a delightful and immersive experience. In 2016 Aman Gupta and Sameer Mehta launched  BoAt and it become a harmony combining innovation, style and belief in the world of consumer electronics. BoAt has proven itself from the beginning by redefining durability, launching the durable Apple cable that has become the cornerstone of its brand. This commitment to trust has been the basis of BoAt's reputation in the market. This company chose to be the choice of those who love to exercise to know the heartbeat of young people. Their products resonate strongly with a dynamic and fashion-conscious group of people, seamlessly blending function and style to become an essential part of an active lifestyle. BoAt has organised a music show in the digital world, presenting hardware workouts in a special way and creating a strong online presence. This idea not only attracts people's attention, but also promotes BoAt as a brand that understands and relates to the digital age. Endorsements from icons like Hardik Pandaya, Rashmika Mandana, Kiara Advani to name a few, have taken boAt beyond the premium brand. Close collaborations with influencers and celebrities reinforce BoAt's position as a recognized brand among its target audience. They offer full price - cheap but maintain a premium model. This balance is important to capture the hearts of young people by making boAt the best choice in a market full of options. Moving from electronics to the lifestyle sector, boAt collaborates with fashion events to expand its presence beyond gadgets. This integration with the living space further strengthens its goals. As BoAt sails towards the future, brand loyalty once again embodies innovation, trust, and style and resonates even stronger with its target audience. 🚀🎶 Comment down your thoughts on boAt Lifestyle success story! #BoatSuccessStory #BrandEvolution #YouthStyleIcon #Iamaboathead #branding #success

You’ve got to see this ! @twister_sports Safety video How important it’s to create this kind of content, specially for new members or gym rentals that don’t know the basics of a cheerleading or fitness facility. Let’s explain the different areas and surfaces that they could find when they show up for their rental or tumbling class. Very useful type of video great for websites, social media or lobby TV. You can also attach this video link to the gym waiver or signup sheet. Why wait? BOOK today !

You’ve got to see this ! @oregondreamteams Safety video How important it’s to create this kind of content, specially for new members or gym rentals that don’t know the basics of a cheerleading or fitness facility. Let’s explain the different areas and surfaces that they could find when they show up for their rental or tumbling class. Very useful type of video great for websites, social media or lobby TV. You can also attach this video link to the gym waiver or signup sheet. Why wait? BOOK today !

It's been an absolute pleasure creating social media and web content with Horsham Fitness What better way to wrap up the project than meeting with owners / coaches Katie and Don for a race (I never had a chance!) And to reflect on our experience. The results reflect the journey. Need content for your business? Please slide into my DMs! #branding #marketing #digitalmarketing #brand #business #socialmedia #advertising #socialmediamarketing #brandidentity #entrepreneur #creative #marketingdigital #smallbusiness #brandingdesign #webdesign #digitalcontent #contentcreator #fitness #fitnessaddict #weightlifting #weightsworkout #workout #brandcontent #businesscontentcreator #healthylifestyle #personaltrainer #exercise #weightloss #fitnessjourney #wellness

📍 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗕𝗶𝗴 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 David Ogilvy knew that how you position your product would make or break your campaign. Position it right, and you're golden. Position it wrong, and... well, things get confusing fast! 🤔 Should we position coconut water as the ultimate 𝗵𝘆𝗱𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀 or as the perfect 𝗵𝗮𝗻𝗴𝗼𝘃𝗲𝗿 𝗰𝘂𝗿𝗲? Let’s decide before we confuse marathon runners with the Sunday brunch crowd! 🏃♂️🍹 The takeaway? Clear positioning is everything. What’s the story your product is telling today? Let’s discuss! 👇 Drop your thoughts in the comments! #𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 #𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 #𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴𝗧𝗶𝗽𝘀 #𝗗𝗮𝘃𝗶𝗱𝗢𝗴𝗶𝗹𝘃𝘆 #𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 #𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝟭𝟬𝟭

We created this video for Willoughby's Newly Refurbished Anytime Fitness! If you’ve got a gym that deserves more attention let’s talk What We Offer: ✅Advertisement Content: Thoroughly crafted ads created to capture the attention of your target audience and convert them into paying clients. ✅ Customised Engaging Videos: Professional, and perfectly capturing your spaces and service ✅ Focused on your local market: We know what people want, and we tailor your message to match. ✅ Fast Results: Filmed, edited in just one week. Benefits: 👊Boosted Visibility: Watch as your practice moves from the sidelines to the spotlight. 👊Genuine Engagement: It’s about real people joining your practice. 👊Solid ROI: Views create trust, and trust creates clients. DM us here 💬 OR 📩 admin@gymcheck.com.au . . . . . #business #socialmedia #gym #marketing #gyms #sydneybusiness #smallbusiness #sydneyaustralia #sydneylocal #sydneyvideography

🚀 From Brief to Live: The Journey of Jockey Move! 🚀 I recently had the opportunity to work on an exciting project for Jockey called "Jockey Move." What started as a simple one-two liner brief turned into a dynamic social media campaign that truly captured the essence of the brand. 🌟 The process was both challenging and rewarding. It began with creative brainstorming and moved into making a detailed creative deck. We pitched our ideas to the client, refining them based on feedback, and finally closed on the best concepts. With a clear vision in hand, we proceeded to storyboard, film, and edit the video. 🎥✨ This wouldn't have been possible without the dream team, Pratiksha Nainiwal we wouldn't have been able to execute it so smoothly. 😭 NTF, Disha Bisht for handling all the ups & downs throughout the execution. Goes without saying, credits to Sapna S., Sonia S. and Rahul Khanna for the opportunity. Seeing the video go live and the positive response it garnered was incredibly rewarding. It’s amazing what can be achieved with a clear vision, collaboration, and a lot of creativity. 💡 Excited for more projects like this! Check it out and let me know what you think. 🌐 #Jockey #JockeyMove #BarcodeEntertainment #WeRaiseTheBar #SocialMediaMarketing #CreativeCampaigns #ContentCreation #VideoMarketing #DigitalStrategy