INVNT Higher Ed’s Post

The lack of diversity in the healthcare workforce is a complex issue, influenced by systemic barriers and financial constraints. We are dedicated to tackling these challenges through our work with Ascension Foundation’s Go Out and Love Science (#GOALS) program. Last week, Josh Johns, our vp of creative strategy, joined Ascension’s Robyn Kress, Kristen Brown, and Kim Jassem M.H.A., MSDS, PMP® along with their partners Greg Simmons, Meharry Medical College, and the Lucy Family Institute for Data & Society at the University of Notre Dame. Together, they strategized on ways to expand and enhance the program’s reach and impact. We’re proud to support this important initiative by creating hands-on experiences for middle school students, designed to spark their interest in healthcare careers. Together, we’re working to shape a more inclusive future in healthcare. #healthcare #healthequity #diversityinhealthcare

We are looking forward to more after a terrific start to #CASESummit. We'd love to connect with you at our booth in the Marketplace if you're here in NYC. Congratulations to the Council for Advancement and Support of Education and Sue Cunningham for an insightful President's Panel as well.

INVNT is proud to be a Council for Advancement and Support of Education Educational Partner and Silver Sponsor of the CASE Summit. We are looking forward to the CASE Summit next week, will we see you there? Don't miss the Monday keynote from our client The Ohio State University's David Staley, titled “Does the University have a Future?” Shortly afterward we expect to be intrigued by the "Generative AI in Advancement: Transforming Engagement and Philanthropy" panel. On Tuesday, queue up for the President's Panel, which is followed by "The Impact of Career Services Partnerships: A Strategy to Leverage Philanthropy" featuring two of our clients from William & Mary. Which sessions do you look forward to attending at #CASESummit?

More than 60 percent of corporate marketing executives consider events to be the most crucial marketing channel for reaching their growth objectives according to industry studies. Future-focused institutions must think about how to make the audience themselves part of the shareable story, by surprising or inspiring them in unexpected ways, potentially with novel technology or production techniques. It takes strategic planning to root these enhancements in your story so they’re not just spectacle for the sake of spectacle but rather something that drives home the message and highlights the mission. What’s the reward for this type of thoughtful event and experience planning? It’s perpetual content that extends engagement. You and any ambassadors who share on your behalf can easily keep the story going, building the trust that brings in new donors and advances the organization’s cause with those already in the pipeline. From one single event, several dozen additional touchpoints can easily be captured and cast out for engagement for several months. A massive party for the campaign launch, a grand dinner for the incoming president, these events must be treated as opportunities for content collection to be parsed and distributed. Any social media crew running around with their football team knows the power of one image captured at a game, an event, and shared on Facebook can drum up not just multiple thumbs up but also comments and conversations. And even more deeply — pride. It’s in that pride, of course, that we find commitment. It’s in the emotion that action is born. That’s why we are committed to helping you reimagine events, experiences and engagement. We’d love to see your thoughts in the comments below, or reach out to Sarah Winkler, Josh Johns or any of our team. #highered #alumniengagement #casesummit

As that recently graduated class of students moves on, they become alumni with a kaleidoscope of perspectives and perceptions of their alma mater’s role in their lives. Your youngest and most diverse generational cohorts are ripe for meaningful ongoing connection, but are your messaging, offers, experiences, and tools up to the task of engaging them? That’s why we remain committed to partnering with forward-thinking schools looking to redefine how they cultivate relationships, connect with audiences, and tell their stories. Are you adopting a multi-platform, multi-channel, and multi-disciplinary approach? Let's talk about how you are creating connections, staying relevant, and building a new generation of fans and supporters.

Sometimes old friends are the best friends. Incredible tour of the Johns Hopkins University Bloomberg Center at 555 Pennsylvania Ave. in Washington, D.C. with Susan deMuth Ashlyn Sowell Eileen Fader Sarah Winkler and Josh Johns #challengeeverything #eventspace