There’s never a dull moment in the world of tech innovation and brand storytelling. Here are a few things that have caught our attention and got us talking in the INVNT.ATOM office this week 🚀
1) Fandango to sell tickets to the much-anticipated Beetlejuice sequel in Roblox.
https://lnkd.in/ddi_mfBJ
Why this matters: The metaverse isn’t only a brand marketing channel: it’s a powerful immersive commerce platform as well. Virtual experiences can trigger purchase behavior not only by meeting consumers where they are — but also through rich, immersive experiences that entice consumers to buy
2) 5 Gum leads fans on a digital scavenger hunt to discover hidden bodega rave with DJ superstar Zedd
https://lnkd.in/gDsTDuPS
Why this matters: IRL experiential moments are ideal companions to thoughtful digital campaigns. As fans seek to solve clues online, they engage more deeply with the brand in a way that’s just not possible with static digital ads. The gum brand also associates itself with fun, adventure and discovery, which are foundational to its brand identity. This keep the brand top-of-mind among consumers in the checkout aisle.
3) ManCity launches a virtual escape room to engage fans of both men’s and women’s soccer teams
https://lnkd.in/gyWuRXdf
Why this matters: In today’s interconnected digital realm, fandom is global. Not every fan can experience each match in person, so these virtual touchpoints provide a way to celebrate their passion — and have fun at the same time, thanks to the interactive gamification.
#industrynews #innovation #brandstorytelling
