Ioannis Marios Sakkas’ Post

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Marketing | Communications | Strategy | Content | Sustainability

What constitutes business #growth? Is it the same as business #success? Conventional wisdom would suggest so. In the conventional sense, success is, by and large, #growing, in terms of #size, #profit, #marketshare and, overall, #competitiveness. Is it possible, however, to define #success in another manner? For example, could a company simply #consolidate its position in the market, maintaining marginal growth, instead of opting for rapid #expansion? Could smaller companies even survive in the current climate of mass #consolidation? Has #Europe, perhaps, found a different way to #succeed or is it simply #lagging behind as stated in the video? Food for thought. #business #analysis #perspective #defining #sustainability

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Europe lags other regions on business growth, return on capital, and investment in research and development. How can the region revive its competitiveness? Senior Partner Sven Smit shares one key evergreen goal: a single European market. See how #Europe could be more competitive: mck.co/AcceleratingEurope

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