IoT Marketing’s Post

Is AI's energy consumption our next big sustainability hurdle? Just read an article about how Big Tech is eyeing nuclear and quantum computing to meet AI's massive power needs. The deeper I go, the more I wonder if we're moving too fast to consider the real costs. Sure, generative AI is groundbreaking, but at what environmental expense? The article highlighted some impressive ideas, like liquid cooling and nuclear deals, to power these data-hungry models. But there’s this lingering thought—are these "solutions" just another way to sustain an unsustainable model? The optimist in me loves seeing innovation tackle big challenges, but I'm also wary of the 'tech will save us' mindset. Have we hit a point where tech's own footprint needs to slow down? How do we balance innovation with responsibility?

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