IOT Solutions World Congress’ Post

⚡ Discover the future of #advertising in #keynote "FROM 1 TO 1 MARKETING TO 1 TO MACHINE: How IoT-enabled Personalization is Changing the Game for Advertising Agencies" 🌐 Jordi Urbea, CEO of Ogilvy Barcelona and Senior VP of Ogilvy Spain OgilvyES, will investigate thoroughly the game-changing role of #IoT in advertising. Learn how connected device data empowers brands to craft hyper-personalized ads, enhancing user engagement and revolutionizing digital advertising. This insightful session will offer crucial insights for agencies looking to harness IoT for innovative advertising strategies! 🔗 https://lnkd.in/drFtRs-p #Communication #Advertising #OgilvySpain #OgilvyBarcelona #JordiUrbea #IoT #DigitalAdvertising #Personalization #IOTSWC24

Take a look at our most recent film, which explores the transformative potential of IoT in marketing, and embark on a voyage into the future of advertising. Find out how personalized experiences and real-time information are transforming intelligent advertising and changing how companies interact with their target audiences. Come see how IoT is changing the game in marketing applications. #InternetofThings #IntelligentMarketing #InnovativeMarketing #DigitalTransformation

IoT In Sports - A Deep Dive Into The Wearables Industry! https://bit.ly/3HtqncF #iotinsports #sportsindustry #iot #iotdevelopment #iotdevelopmentcompany #iotdevelopers #internetofthings #iotdevelopmentcompany #wearableindustry #wearabletechnology

IoT In Sports - A Deep Dive Into The Wearables Industry! https://bit.ly/3HtqncF #iotinsports #sportsindustry #iot #iotdevelopment #iotdevelopmentcompany #iotdevelopers #internetofthings #iotdevelopmentcompany #wearableindustry #wearabletechnology

🚀 Unleashing 5G: A Digital Marketer's Game-Changer! 5G technology isn't just about faster internet—it's a game-changer for digital marketing! 🌐💼 ✨ Lightning Speeds: Say goodbye to slow loading times. 5G means instant access to your content, reducing bounce rates and boosting engagement. 🔮 Immersive Experiences: Virtual reality, augmented reality—5G makes immersive experiences accessible. Imagine showcasing products in a virtual store or taking customers on VR tours! 🌟 Real-time Personalization: No more lag. With 5G's speed, real-time personalization becomes a breeze. Tailor content to your audience's preferences instantly. 📈 IoT Power: The Internet of Things (IoT) takes off with 5G. Smart homes, wearables, and connected devices create new marketing opportunities. 🔒 Data Security: As we embrace 5G, let's not forget data privacy. Transparency and trust are vital for success. 5G is more than speed—it's a marketer's dream! Embrace the future and ride the 5G wave. 🌊💪 #5G #DigitalMarketing #Innovation #Opentracker

Looking to get your commercial property occupied faster? Here are some simple tips on how to outsmart your competitors👇 ▶ Virtual Tours: Using 3D tours allows potential tenants to explore your property online, saving time and expanding your reach. ▶ Smart Tech: Install IoT devices for enhanced security and convenience, making your property more attractive to tech-savvy tenants. ▶ Digital Marketing: Utilise SEO, social media, and targeted online ads to reach the right audience quickly and effectively. ▶ Enhanced Listings: Use platforms like Rightmove and Zoopla to create detailed, eye-catching listings that draw attention. Wanting to reduce vacancy costs while you look for a tenant? Verity can help you save 100% on your empty property rates. Get in touch to find out how. #CommercialRealEstate #UKProperty #TechInRealEstate #SmartManagement #DigitalMarketing

I am just going out on a tangent today ; I am not usually one to voice out my thoughts on a medium such as LinkedIn, however, I just read two articles on IoT / shopping malls back-to-back and noticed that one is heavily inspired from the other down to the grammatical errors and misspellings. So, on one hand I am voicing out concerns (or complaining depending if you can take a joke or not) and on the other hand, I'd like to invite you all to share your thoughts on content marketing and how can you ensure that the content you put out there holds and conveys legitimate value to the audience. #contentmarketing #content #digitalmarketing #contentstrategy

IoT In Sports - A Deep Dive Into The Wearables Industry! https://bit.ly/3HtqncF #iotinsports #sportsindustry #iot #iotdevelopment #iotdevelopmentcompany #iotdevelopers #internetofthings #iotdevelopmentcompany #wearableindustry #wearabletechnology

The future promises an exciting technological landscape reshaping our world. From the Internet of Things (IoT) interconnecting devices to Augmented Reality (AR) transforming experiences, and the rapid evolution of 5G technology empowering lightning-fast connectivity, these innovations are revolutionising marketing. IoT enables data-driven insights into consumer behaviour, optimising personalised marketing strategies. AR injects immersive experiences into campaigns, engaging audiences like never before. Meanwhile, the advent of 5G technology amplifies real-time interactions, allowing marketers to deliver seamless, high-quality content instantly. Embracing these advancements heralds an era where marketing thrives on interconnectedness, enhanced experiences, and lightning-speed communication, reshaping how brands engage and connect with their audiences. As marketing agencies, we are committed to ensuring that SMEs can also utilise these many opportunities to increase their business success. #FutureOfMarketing #BusinessInnovation #IoT

Given that social media has really only been “a thing” for about 20 years (in my opinion MySpace kicked it off 😎 )... I’m trying to predict what the landscape will look like in 10 years… it seems like such a head scratcher at times, especially when I think about how quickly things have changed recently for platforms like X or TikTok. Some predictions of what Social Media may look like in 5-10 years: ✅ Consumers will search for information on social media or via AI instead of traditional search engines. (Already seeing this with TikTok) ✅ Shopping will become even more seamless through social media ✅ Edutainment will grow as brands work to get their message across in an entertaining way. ✅ Video will be critical as more people use it as a primary format. TikTok will continue its growth and expand its monetization.  ✅ Social media will begin to be an all-surrounding medium. We will interact through our handheld devices, wearables and IoT devices so that we can access our community from anywhere at any time rather than purely through a smartphone. What are your thoughts? And also, what about the metaverse?