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Wisdom from Africa's top marketing scholar: • Customer attrition results from not understanding local customers; for example, Steers in Ghana struggled to understand that Ghanaians do not like Monkeygland sauce, whereas South Africans love it. • When internationalising brands, it is pivotal to understand the cultural context of your local customers. • Marketing is all about value creation for local customers.  • The biggest marketing challenge is to explore ways to become closer to your customers. • In Africa, it should be all about customer management and meeting customers' needs in a value-for-money context. • Market growth stems from a strong emphasis on customer retention and service innovation in order to meet customers' evolving needs.

If you own a recruitment company and want to see how DE&I can help you get a competitive advantage check this out

Dear Friends, I am elated to share a momentous announcement that adds a new feather to our family's cap. My dearest daughter, Supriya Chandhok, a beacon of excellence and a Chartered Accountant par excellence, is celebrating her birthday month with the grand unveiling of her latest venture, *Cquen*. This venture is more than just a business; it’s a revolution in the making. Aimed at empowering SMEs across Britain, the USA, and Europe, Supriya’s endeavor is set to become the linchpin of global economic stability. With a steadfast commitment to transforming the SME sector, she is carving a path for these enterprises to not just survive, but to thrive and flourish on the international stage. *Cquen* embodies the zenith of business consulting, offering unparalleled strategic guidance and financial acumen. It’s where innovation meets integrity, and where visionary leadership translates dreams into reality. For those curious to witness this amalgamation of brilliance and ambition, catch a glimpse of top-notch business consulting at *Cquen* by visiting the link below. Don't forget to follow Supriya on LinkedIn to stay updated with her incredible journey and the remarkable achievements of *Cquen*. [Follow Supriya on LinkedIn and learn more about *Cquen*](https://lnkd.in/gRHkCWm7) Stay tuned for more thrilling updates! Adding to this wave of excitement, my son Kanishk Raj Chandhok, fresh from his graduation at Jindal Global Law School, is ready to assist Supriya in turning this vision into a roaring success. Together, they are set to get the ball rolling and make an indelible mark on the world stage 🥂 #Cquen #VCFO #Strategy #Consulting #Business #SME #UK #USA #Europe #Growth #Financial #Accounts #Management

From my experience in running my business, I found that business owners for small to medium sized entities do not understand the importance of maintaining proper, accurate and complete financial records. Until such time that they hit a brick wall due to non-compliance or lack of growth in the business, amongst many other setbacks. You don’t have to be that business owner. Get your books right today. ⬇️ #accountingandbookkeeping #accountingservices #smallbusinessbookkeeping #smallbusinesssupport #smallbusinessaccounting #smallbusinessfinance #advisoryservices

What does 2024 have in store for you?

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The #LANCMobile is on the road this week, bringing legal assistance to several communities in Western NC! Kudos to the Legal Aid of North Carolina team for making this initiative a reality. According to the Legal Services Corporation’s most recent Justice Gap Report, 92% of reported civil legal problems experienced by low-income Americans received inadequate or no legal help. These staggering numbers are consistent with local studies, and approximately two million people are eligible for Legal Aid of North Carolina’s services. However, they cannot access them due to geographical barriers. This is where the LANCMobile arrives to bridge the justice gap by bringing new resources directly to underserved communities. Beyond providing access to existing critical programs, the LANCMobile is an important part of the Legal Aid of North Carolina Innovation Lab's strategy. The team says it best: “LANCMobile is more than just providing legal services; it’s about eliminating barriers to justice access. Through data-driven strategies, LANC and its Innovation Lab will identify rural communities most in need and devise tailored solutions to overcome communication, infrastructure, and service accessibility challenges. LANCMobile aims to facilitate client intake, referrals, legal advice, representation, outreach, and education in areas where legal aid is scarce.” 👉 To learn more about the LANCMobile, upcoming events, and to get in contact about collaborating, go here: https://lnkd.in/gK757RTd 👉 To learn more about the Legal Aid Innovation Lab, go here: https://lnkd.in/gi5BQ4BU #AccessToJustice #A2J #Innovation #LegalTech #legaldeserts #ruralaccess #makelawbetter