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Wisdom from Africa's top marketing scholar: • Customer attrition results from not understanding local customers; for example, Steers in Ghana struggled to understand that Ghanaians do not like Monkeygland sauce, whereas South Africans love it. • When internationalising brands, it is pivotal to understand the cultural context of your local customers. • Marketing is all about value creation for local customers.  • The biggest marketing challenge is to explore ways to become closer to your customers. • In Africa, it should be all about customer management and meeting customers' needs in a value-for-money context. • Market growth stems from a strong emphasis on customer retention and service innovation in order to meet customers' evolving needs.

Dear Friends, I am elated to share a momentous announcement that adds a new feather to our family's cap. My dearest daughter, Supriya Chandhok, a beacon of excellence and a Chartered Accountant par excellence, is celebrating her birthday month with the grand unveiling of her latest venture, *Cquen*. This venture is more than just a business; it’s a revolution in the making. Aimed at empowering SMEs across Britain, the USA, and Europe, Supriya’s endeavor is set to become the linchpin of global economic stability. With a steadfast commitment to transforming the SME sector, she is carving a path for these enterprises to not just survive, but to thrive and flourish on the international stage. *Cquen* embodies the zenith of business consulting, offering unparalleled strategic guidance and financial acumen. It’s where innovation meets integrity, and where visionary leadership translates dreams into reality. For those curious to witness this amalgamation of brilliance and ambition, catch a glimpse of top-notch business consulting at *Cquen* by visiting the link below. Don't forget to follow Supriya on LinkedIn to stay updated with her incredible journey and the remarkable achievements of *Cquen*. [Follow Supriya on LinkedIn and learn more about *Cquen*](https://lnkd.in/gRHkCWm7) Stay tuned for more thrilling updates! Adding to this wave of excitement, my son Kanishk Raj Chandhok, fresh from his graduation at Jindal Global Law School, is ready to assist Supriya in turning this vision into a roaring success. Together, they are set to get the ball rolling and make an indelible mark on the world stage 🥂 #Cquen #VCFO #Strategy #Consulting #Business #SME #UK #USA #Europe #Growth #Financial #Accounts #Management

✔Sign up for this free webinar hosted by partners across the country next week to learn how to secure your business in the age of the internet of things and AI. 👩💻 ⚠ Stay safe, smart, and secure 🔒 https://ptg.tips/45t50n9 Sign Up Today! #cybersecurity #AI #InternetOfThings #ManagedServices

IFAC is looking forward to contribute to this great session on Whistleblower protection, moderated by OECD's France CHAIN, as part of the OECD - OCDE GACIF and Integrity Week! The accountancy profession stands not only as a guardian of the integrity of financial and sustainability information, it is also a dynamic force that shapes the ethical contours of our financial systems. IFAC’s support for whistleblower protection aligns with our commitment to upholding the highest standards of ethics and integrity in the accountancy profession, grounded in International Ethics Standards Board for Accountants (IESBA)'s Code of Ethics. In our recent joint report with Chartered Professional Accountants of Canada (CPA Canada) called "Understanding Whistleblower Protection: Laws, Practices, Trends and Key Implementation Considerations", developed with contributions from Whistleblowing International Network (WIN), we offer evidence-based research and practical perspectives on whistleblower protection legislation and a call to action to the profession worldwide: ✔ Demonstrate your commitment to the public interest by actively engaging in whistleblowing-related policy discussions in your jurisdictions; ✔ Promote the adoption of effective whistleblower channels across organizations, governments, and not-for-profit entities, as an integral element to promote ethical and responsible behavior and business; ✔ Let our collective commitment be to cultivate a culture where silence is replaced by the courageous voices of those who uphold the principles of transparency, accountability, and ethical conduct. 👀 see more here about the report: https://lnkd.in/e7U29Ecs 👀 watch also the recording and main highlights of our related event https://lnkd.in/etD-46gu Scott Hanson; #ethics; #integrity; #whistleblowerprotection; #accountants

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In today's world, personal or professional.....

Have any of my #Cyber connects made their way to Tampa’s #CybersecuritySummit? Would love to chat in between some of the sessions set for today. #cybersecurity #cybersecurityrecruitment #cyberrecruitment #informationsecurity #informationsecurityrecruitment #careers

Introducing TrustWave Financial Services — a one-stop financial solution provider! In a world where financial planning can be complex and overwhelming, the firm is proud to bring a concept that simplifies and consolidates all financial needs under one roof. At TrustWave Financial Services , they believe that everyone deserves access to comprehensive, transparent, and personalized financial services. From investment management to tax advisory and wealth protection, they provide solutions that empower clients to make informed decisions and build a secure future. Their mission is to revolutionize the way finances are managed. As a fresh startup, driven by innovation, integrity, and a customer-centric approach, they aim to challenge the status quo, offering expert guidance and strategies to optimize financial health. The firm invites the LinkedIn community to follow their page for expert insights, tips, and updates as they embark on this exciting journey. Be a part of their story and let's grow together! Stay tuned for more updates — TrustWave Financials is here to take financial success to the next level. #linkedin #linkedincommunity #financialservices #followforupdates #startup #financialsolutions #businessgrowth