IPG Health’s Post

Revolutionize your advertising process with Digital Wave Technology #Maestro AI. Create stunning images and campaigns in minutes, cut expenses, and boost brand awareness. #Specialbonus...It's #fun! #MaestroAI #AdvertisingTransformation

Tired of tech jargon flying over your head at conferences? Craving for some real, relatable content? Say no more! Our fun and easy-going Ogilvy Consulting Creative Tech Conference is just what you need. Mark your calendar for June 25th, 2024, from 10 AM to 12 PM, at WPP Campus (Bubenska 1, P7). Don't miss out - message me on my LinkedIn account and I will secure your spot! This time we will be focusing Fashion, Beauty, and FMCG industries, bringing you a unique platform to explore the tech frontier. Discover how to make your brand stand out, craft innovative campaigns, and smash those business goals with a little help from tech magic! 🌟 Our conference is your gateway to the future of Martech. Get up close and personal with AI, AR, VR, CGI, magic mirrors, interactive walls, and more. We will guide you through their benefits and audience impact with video demos, case studies, and hands-on tech tool sessions. Plus, get a first-hand experience of the Apple Vision Pro, the latest AI transform booth, and other cutting-edge tools! 🛠️ Can't wait to see you there! Let's shape the future together.   #Ogilvy #PragueTechConference #CreativeTechPrague #ARAdvertising #VRAdvertising #CGI #AI #MagicMirror #TechInnovation #AugmentedReality #VirtualReality #ArtificialIntelligence #DigitalTransformation #FutureOfAdvertising #TechConference #InnovationInAdvertising #CreativeTechnology #PragueEvents #TechEventsPrague

This might hit a nerve, but I'm struggling to see how AI visualizations of brand activations that are never meant to ever come to life work to create lift. You might have seen them making the rounds: fancy luxury logos emblazoned over familiar enough things to be believable. My hot take is that any potential benefit of efficient organic exposure on social media seems to be offset by the content's inherent inauthenticity. Don't get me wrong. We create highly lifelike visualizations all day long at Makeout (hardly ever AI-initiated, but sometimes we'll get inspired). Difference is: we're creating these for internal use to help express REAL ideas that have passed through internal production feasibility filters and are meant to ACTUALLY get built. As this week's Met Gala proved yet again, it's getting increasingly difficult to decipher what's truly real. Particularly in a quick glance while scrolling. Brands should fully consider the morning after effect — getting called out for the dubious act — well before anything hits the networks in the first place. #experiential #ai #3D #rendering #brandstrategy #strategy #brandactivations #marketing #socialmedia CC: Meredith Ries Greg Privett Jose Carneiro Jaipreet Uppal Brittany Crowell Natalie Pierce Dominick Perez Nicole Thompson

Brands, advertisers, marketers, and media flocked to the French Riviera for #CannesLions2024. We caught up with World 50 members who are leading transformational marketing across industries — David Mogensen of Uber, Dara Treseder of Autodesk, Liam MacManus of Manchester United, Shannon Willett of Peacock, and Brian Povinelli of Marriott International — for their take on the evolution of AI, changing consumer behaviors, and the future of content and creativity. Watch for more insights. 🎦 #marketingtrends #generativeAI #creativity #consumerbehavior #leadershipinsights

I believe a huge door is opening, bringing countless opportunities in the field of advertising. The ability to create realistic images of any person, product, or style and complement them with an image-to-video generator like Gen 3—currently providing the best results I've seen—has immense potential. While technical limitations still exist and we don't have full control over every aspect, we're getting very close to that point. Now, the challenge is to channel these capabilities into practical and commercially viable applications for the industry. We're almost there! #AdvertisingInnovation #CreativeTechnology #ImageToVideo #Gen3 #DigitalTransformation #FutureOfAdvertising #CreativeTools #AIInMarketing #VisualStorytelling #ContentCreation #TechInAdvertising #MarketingTrends #DigitalInnovation #NewPossibilities #AIArt #BusinessGrowth #NextGenTech

🚀 Harnessing Midjourney's Latest Release & Runway's Motion Settings: A Game-Changer for Business Promotions? As digital marketers and business owners, we're constantly on the lookout for innovative tools to elevate our promotional content. The latest release from Midjourney, combined with Runway's motion settings, promises to revolutionise how we create promotional images and videos. But is it the right fit for everyone? Let's explore the pros and cons. Pros: Speed & Efficiency: Create stunning visuals in minutes, not hours, freeing up valuable time for other strategic activities. Innovation at Your Fingertips: Leverage cutting-edge AI to produce unique, eye-catching content that stands out in crowded digital spaces. Cost-Effective: Potentially reduce costs associated with traditional content creation, including hiring designers or purchasing complex software. Cons: Quality vs. Quantity: While fast, does the AI-generated content meet the high-quality standards of your brand? Learning Curve: Adopting new technologies comes with a learning phase. Is your team ready to invest the time needed to master these tools? Dependence on Technology: Relying heavily on AI for creative processes might limit personal creativity and unique brand expression. In conclusion, while Midjourney and Runway offer exciting possibilities for rapid, innovative content creation, it's crucial to weigh the benefits against the potential drawbacks. What's your take? Are these tools the next staple in digital marketing, or do they represent a passing trend? Learn more about how these tools work and share your experiences with us! #DigitalMarketing #Innovation #BusinessGrowth #Midjourney #Runway #photography #commercialphotography #foodphotography #ai

Are you getting lost in the maze of marketing and AI strategies? I hear you. The never-ending rush leaves little time for investigation, creating a knowledge gap and raising concerns about skills, security, and ROI effectiveness. It's a common issue for many businesses. Trust is built by authentic brands using simple, clear messaging and strategic visuals. With over two decades of marketing and graphic design experience, I'm here to help you sort through the complexities. Let's turn your brand strategy into an authentic beacon. Discover your value, understand your audience, and connect with them authentically. I'm equipped to guide you through the chaos and bring your brand story to life, thanks to my experience crafting narratives for global behemoths. Let's make the journey easier together. Schedule a call: https://bit.ly/49MkLXV #AuthenticBrands #BrandStrategy #MarketingSolutions #NavigatingComplexity

🎉 After months of hard work, we are thrilled to announce the launch of Wunderkind's groundbreaking Autonomous Marketing Platform and its first application: Studio! 🚀 As marketers ourselves, we understand the challenges our clients face in today's fast-paced, data-driven landscape. Scaling personalized experiences, optimizing interactions & experiences, and driving revenue growth can be daunting tasks. That's why we are launching a platform that harnesses the power of AI to streamline your marketing efforts and deliver truly personalized customer experiences, always with the goal of driving more revenue. 💡 One of its applications, Studio, empowers brands' teams to collaborate seamlessly with Wunderkind's experts, making real-time edits and adjustments to ensure campaigns are always on point. 🎨👥 Say hello to even more agility and creative control We're excited to embark on this journey with you and help you unlock the full potential of your marketing efforts. 🔓 Learn more about our Autonomous Marketing Platform and how it can revolutionize your approach to customer engagement. Learn more: https://lnkd.in/eHeC9bZa. 📣 #AutonomousMarketing #PersonalizedExperiences #RevenueGrowth #Wunderkind

Are you getting lost in the maze of marketing and AI strategies? I hear you. The never-ending rush leaves little time for investigation, creating a knowledge gap and raising concerns about skills, security, and ROI effectiveness. It's a common issue for many businesses. Trust is built by authentic brands using simple, clear messaging and strategic visuals. With over two decades of marketing and graphic design experience, I'm here to help you sort through the complexities. Let's turn your brand strategy into an authentic beacon. Discover your value, understand your audience, and connect with them authentically. I'm equipped to guide you through the chaos and bring your brand story to life, thanks to my experience crafting narratives for global behemoths. Let's make the journey easier together. Schedule a call: https://bit.ly/49MkLXV #AuthenticBrands #BrandStrategy #MarketingSolutions #NavigatingComplexity

🌐 How is digital marketing changing in the MedTech world? 🌐 Digital marketing is taking on a crucial role for medical device and diagnostics companies. With the pioneering of new technologies, it's no longer enough to have good products; you must also know how to communicate creatively and efficiently. In our new blog, we tell you how tools like augmented reality (AR), 3D animations and interactive infographics are making a difference in how companies engage with healthcare professionals and patients. From creating personalized messages to leveraging data to reach the right audience, digital strategies are changing the rules of the game. If you work in MedTech and want to keep up in a fast-changing and competitive market, it's key to know these new trends and how you can leverage them to stand out and better connect with your audience. 🚀 Read the full article here: https://lnkd.in/eA-cy_bP #3DforScience #3DAnimation #MedicalTech #HealthcareMarketing #MedicalAnimation #PatientEngagement #DigitalMarketing