What’s next is now—and at this year’s exclusive Innovation Week event, we dove into the future of healthcare. Our people and clients not only experienced the latest technologies shaping healthcare marketing firsthand, but our agency experts and partners also shared insights on the ever-evolving role of AI, emerging technologies and strategies that maximize impact for our clients’ brands. Learn more about this year's event via MM+M: https://lnkd.in/eNW54RdU Sermo, FCB Health New York | An IPG Health Company, McCann Health London | An IPG Health Company, Studio Rx | An IPG Health Company, YuzuYello | an IPG Health Company, FCB Health Reaktor, Caudex | An IPG Health Company, IPG Health Medical Communications, SOLVE(D) | An IPG Health Company, McCann Global Health | An IPG Health Company, Adobe, Domo, Veeva Systems, Complete HealthVizion | An IPG Health Company, ProHealth | An IPG Health Company, Area 23, McCann Health Managed Markets | An IPG Health Company, IPG Health Global Market Access Yale Center on Climate Change and Health, Vital Strategies
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2024 HBA's OP Board President, NA; 2022 Xpectives.Health Agency Vanguard Award Recipient; In Vivo's 2022 Rising Leader in Healthcare; DE+I Advocate; Marketing + Media Executive; AMM Board Member; PA Notary
"With topics such as data visualization, ambassador experiences, how technology is revolutionizing medical conferences to healthcare marketing trends and the power of patient and HCP social media influencers, the event was chock-full of inspiration and tangible, practical tactics for teams to be deploying now. The sessions also covered a wide range of content from physicians’ perspectives on AI in market research and advertising to climate innovation for public health."
What’s next is now—and at this year’s exclusive Innovation Week event, we dove into the future of healthcare. Our people and clients not only experienced the latest technologies shaping healthcare marketing firsthand, but our agency experts and partners also shared insights on the ever-evolving role of AI, emerging technologies and strategies that maximize impact for our clients’ brands. Learn more about this year's event via MM+M: https://lnkd.in/eNW54RdU Sermo, FCB Health New York | An IPG Health Company, McCann Health London | An IPG Health Company, Studio Rx | An IPG Health Company, YuzuYello | an IPG Health Company, FCB Health Reaktor, Caudex | An IPG Health Company, IPG Health Medical Communications, SOLVE(D) | An IPG Health Company, McCann Global Health | An IPG Health Company, Adobe, Domo, Veeva Systems, Complete HealthVizion | An IPG Health Company, ProHealth | An IPG Health Company, Area 23, McCann Health Managed Markets | An IPG Health Company, IPG Health Global Market Access Yale Center on Climate Change and Health, Vital Strategies
IPG Health Innovation Week 2024
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In the Q1 2024 New York Healthcare Innovation Report, I spoke with Bunny Ellerin of Digital Health New York about raising capital in 2024, the importance product-market fit, team, and a clear path to profitability. Download the full report for a overview of the latest trends, funding activity and more: https://lnkd.in/eZ56ibiU
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Tune into the latest episode of the Human Element featuring Collette Douaihy and Greg Reilly at dentsu Health as they unpack the future of healthcare and pharma marketing - from building integrated marketing teams, the impact of emerging tech, and tackling the critical needs of health equity and universal access to care. https://lnkd.in/ezrtx6Y4
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People-Focused Enterprise Marketing & Communications Executive | VC Backed B2B SaaS Tech, Digital Health & Manufacturing | Conscious Culture & Growth | Transformational Servant Leader
The Convergence of Digital Health Technologies and Marketing: Shaping the Future of Healthcare As a veteran in healthcare marketing, I've witnessed firsthand the revolutionary impact of digital health technologies on patient care. But here's the million-dollar question: How do we effectively market these complex solutions to drive adoption and improve health outcomes? 🔑 Key Challenges: 1. Communicating complex health solutions simply and compellingly 2. Building trust in a skeptical market 3. Navigating the regulatory landscape while maintaining marketing effectiveness 4. Leveraging data for personalization without compromising privacy 💡 Opportunities: • Crafting narratives that highlight real patient success stories • Utilizing omnichannel strategies to reach and educate diverse audiences • Collaborating with healthcare providers to build credibility • Employing AI and machine learning for hyper-personalized patient journeys The future of healthcare marketing lies at this intersection. As digital therapeutics continue to evolve, so must our marketing strategies. We need to balance innovation with empathy, technology with human touch. What's your take? How do you see the role of marketing evolving in the digital health technology space? #DigitalTherapeutics #HealthcareMarketing #HealthTech #MarTech #DigitalHealth #LeadershipInHealthcare
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Yesterday, with the help of the awesome Stacy Malyil Sand and Samantha Downing, we presented the findings on the State of ABM in Healthcare Technology. This included: 📈 Where healthtech companies are on their ABM journey. Many are quite far along and the trend is clear. 🤔 What strategies are being employed and how ⚙ What technologies are being used. You may find this surprising 🧗♂️ How more advanced ABM'ers are scaling ABM 🤝 How to build sales and marketing alignment 🔟 Must do's to get started The report can be viewed through the link in the comments ⬇ You can read the report and view the webinar without registration. Downloading requires registration. Enjoy! You lucky people! 😀
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Its LIVE! HITLAB's Spring 2024 Breakthrough Alliance Innovator's Challenge is now open for applications. Similar to past BTA Challenges, the Alliance is looking for the world’s most innovative developing and early commercial digital health technologies that solve significant gaps in healthcare. The challenge is open to all new and innovative solutions across the healthcare spectrum. Innovator applications will be accepted through April 12th. Submissions will be screened and evaluated by a panel of judges using several criteria, including: * Innovation * Scalability * Sustainability * Impact The finalists will be contacted on April 24th. They will present their solutions live during New York City Health Innovation Week (NYCHIW) in May. Up to three winners will be chosen and announced by a panel of judges during New York Health Innovation Week in May. The winning innovations will subsequently be evaluated in rapid-cycle studies with end-users providing key verification data and actionable insights regarding design, feasibility, and market potential. There is no cost to apply, no cost to participate, and no equity requested by HITLAB. Applications can be found here: https://lnkd.in/ea5a4gmV
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Merging high tech with high touch will be a recurring theme of care delivery the next several years
Thank you again to Dr. Scooter Plowman MD, MBA, MHSA, MSc, Clinical Science and Innovation at Alphabet, and Kevin Fyock, Innovation and Commercialization, Health Solutions at Aon for sharing their health plan insights regarding adoption of digital technology during our annual Partner Success Summit. A common theme during their discussion included merging high-tech solutions with high-touch care models to optimize outcomes. Since there was so much interest in this topic, we’re offering a webinar next week titled, Optimizing Engagement: High-Tech and High-Touch featuring Brian Gezella of Learn Your Benefits and our own Karli Dunkelberger. Register here to save your spot: https://lnkd.in/gNF9iYV5
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🌟 Embarking on a Magical Quest in Healthcare with Catalyst! 🌟 Welcome, brave adventurers, to the mystical world of healthcare transformation! 🧙♂️ At Catalyst, we're embarking on a quest filled with challenges and opportunities, much like the recent rollercoaster in the healthcare sector due to unexpectedly high utilization at some of the realm’s biggest plans. Our magical toolbox? A blend of AI wizardry and tech enchantments that streamline operations, turning daunting tasks into a walk in an enchanted forest. 🌳 Think of us as your healthcare Gandalf, guiding you through the labyrinth of cost management with spells of efficiency and innovation. Stay tuned as our journey unfolds, revealing how we tackle these mythical beasts of the industry! #HealthcareMagic #CatalystQuest"
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AI Systems, Prompt Design, and Engineering Expert | Enhancing Healthcare Technology through Prompt Engineering | Google Trusted Tester | Apple Beta iOS 18 Tester
Final Insights: Shaping the Future with Dario Health & Sanofi As our series on the transformative collaboration between Dario Health and Sanofi draws to a close, we reflect on the profound implications of aligning incentives in healthcare. This partnership has not just innovated the present—it's charting the course for the future. From pioneering GLP-1 therapies to leveraging cutting-edge digital platforms, Dario Health and Sanofi have demonstrated what's possible when two leaders unite with a shared vision. They've created a model that others in healthcare will follow, one where patient outcomes drive innovation and growth. What does this mean for healthcare? It's a shift towards a more empathetic, responsive, and efficient system, where every advancement brings us closer to the goal of accessible, personalized care. Thank you for joining us on this journey. Stay tuned for our next series, where we'll dive into the world of AI and ethics—a new frontier in healthcare innovation. 🔗 Revisit the partnership that's redefining healthcare: Final Article Link: https://lnkd.in/gVu2ArB2 #HealthcareFuture #PatientDrivenInnovation #Sanofi #DarioHealth #HealthcareSeries #TechInHealthcare Robert Horne, Forest Hill Labs: A Health Market Intelligence, Policy, and Thought Leadership Consultancy The Alliance for Artificial Intelligence in Healthcare (AAIH)
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Check out this interview with Alena Burdzialouskaya and Claus Torp Jensen about the future of healthcare. They share insights on using AI to transform healthcare and emphasize the importance of putting patients first. Gain visionary strategies and secrets for success that are reshaping the patient experience. Take advantage of this if you're serious about shaping the future of healthcare! https://lnkd.in/eNYXswH6 #DigitalTransformation #DigitalHealth #Innovation
🌟 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬! 🌟 I’m thrilled to announce our latest interview on the Andersen RnD channel with a special guest, Claus Torp Jensen, C-Suite Transformation Leader, Executive Advisor, and Chief Innovation Officer. In this conversation, our Head of Partnerships | Digital Health Solutions, Alena Burdzialouskaya, delves into the most pressing issues in healthcare transformation. These include the pivotal role of AI, digital tools, and the crucial aspect of patient centricity, all of which are shaping the future of healthcare. Together, they explore key questions such as: ❓ How should digital transformation take place in healthcare organizations, and who should be responsible for? ❓ What are the secrets to creating a new clinical digital product, from idea to market launch? ❓ What are the technology trends that will shape the future of patient-centric healthcare? Take advantage of this insightful discussion that bridges the gap between innovation and healthcare. Tune in to gain valuable insights from a leader who has been turning vision into action for over 25 years 😎 🔗 𝘞𝘢𝘵𝘤𝘩 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘪𝘯𝘵𝘦𝘳𝘷𝘪𝘦𝘸 𝘩𝘦𝘳𝘦: https://lnkd.in/eNYXswH6 #HealthTech #DigitalTransformation #DigitalHealth #AIinHealthcare #Innovation
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