Interpublic Group (IPG)’s Post

💡A webinar you don’t want to miss with Jeriad Zoghby from Interpublic Group (IPG) sharing insights about their latest #consumer report! #omnichannel #digitalshelf #commerce #consumer

🔎 Don’t fall behind on reaching your audience by misunderstanding their consumer behavior! If you want to stay ahead, join The Digital Shelf Institute Director Lauren Livak Gilbert and Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG), for: “The Why Behind the Buy: Decoding Consumer Behaviors for Increased Reach”. You’ll leave with: ✅ Tips for crafting sticky consumer interactions that keep your brand top-of-mind ✅ Discover which channels are best for product discovery vs. purchase ✅ An understanding how demographic preferences and category-specific needs influence buying behavior 🗓️ Save the date: July 18 ⏰ Time: 12:00 PM ET #ConsumerBehavior #DigitalShelf #ExpandingReach #InterpublicGroup #DSI 

📣 WEBINAR TODAY 📣 Join Lauren Livak Gilbert and Jeriad Zoghby today at 12pm ET as they share key findings from Interpublic Group (IPG)'s latest consumer behavior study. 🔍 Discover how to make your consumer interactions more sticky, understand which channels are best for discovery versus purchase, and gain insights into different demographic preferences and category-specific consumer behavior. Don't miss out - Register now! 👇 #ConsumerBehavior #MarketingInsights #digitalshelf #ecommerce #brandstrategy

Discover the subtle influence of social media on consumer purchasing decisions. Our latest insights reveal that 40% of U.S. shoppers have completed a purchase inspired by social media visibility. Partner with us to craft strategies that leverage these insights, enhancing market impact and optimizing product positioning in a digitally-driven marketplace. #DigitalMarketing #ConsumerBehavior #MarketResearch

🎯 Ready to get ahead of the curve in understanding consumer behavior? Join Lauren Livak Gilbert and Jeriad Zoghby this Thursday, July 18 at 12pm ET as they share key findings from Interpublic Group (IPG)'s latest consumer behavior study. 🔍 Discover how to make your consumer interactions more sticky, understand which channels are best for discovery versus purchase, and gain insights into different demographic preferences and category specific consumer behavior. Register now and we'll save you a seat! 👇 #ConsumerBehavior #MarketingInsights #digitalshelf #ecommerce #brandstrategy

As we navigate this year, the insights from the Marigold Global Consumer Trends Index shed light on key strategies for brands aiming to refine their marketing efforts. This is a great read. For marketers, adapting to these trends means investing in technologies and strategies that respect consumer privacy, personalize interactions, and leverage direct channels to maintain engagement. The report's insights serve as a strategic compass, guiding brands towards building deeper, more meaningful connections with their consumers, ultimately driving loyalty and competitive advantage in a dynamic retail landscape.   Read more below: #ConsumerTrends2024 #RetailInnovation #BrandLoyalty #EmailMarketing #DataPrivacy #Personalization #CustomerEngagement #LoyaltyPrograms

Cookies are out, and transaction data is in the spotlight. Enter: Retail media, the go-to channel for understanding and engaging audiences. This week, Fetch SVP of Product Ayo Jimoh will join Unilever Shopper Marketing Team Lead Leah Wise and Arc Worldwide VP of Strategy Nneka Carrie Ude in a conversation about this fast-growing ad channel. The #Commerceweek2024 panel will unpack how retail media networks (RMNs) and retail-agnostic media platforms (RAMPs) can provide the best, most up-to-date consumer-rich data to inform commerce strategies. With the power of retail media, brands can drive long-term incremental value while promoting strong relationships between brands and their consumers. Come to the event at 3:00pm on Wednesday, February 28. And, if you want to brush up on RAMPs before coming by, check out our blog post to learn more about the power of retail-agnostic media: https://lnkd.in/gtwUGb9e #CommerceweekNYC #RetailMedia

Ready or not, Gen Z is changing consumer landscapes – yes, including the one your business operates in. As Gen Z emerges as the biggest consumer segment in the global markets, the future belongs to those who understand and adapt to this new reality. Embark on a journey with us as we unravel the impact of Gen Z on consumer outlook. 🚀 Join our upcoming webinar! ✨ Webinar Highlights: 1️⃣ Digital Natives Unveiled: Dive deep into the media channels of Gen Z, understanding where they hang out most and which channels you should leverage to engage them. 2️⃣ Values-Driven Consumerism: Explore the values that matter most to Gen Z and how they influence their purchase behaviour - or do they, really…? 3️⃣ Trending Brands Across Categories: Explore the brands resonating most with Gen Z. From fashion and personal care to the food & beverage sector, delve into the brand attributes, brand funnel, closeness score and brand map for the most popular Gen Z brands. SIGN UP NOW: 🔎 Topic: Understanding Gen Z: Navigating New Consumer Landscapes 🗓️ Date & Time: 18 January 2024, 3-4 pm CET 🔗 Register: https://lnkd.in/g-uJeMix #consumerresearch #consumerintelligence #genz #genzmarketing #thefutureofmarketresearch

The evolving landscape of shopping channels and touchpoints makes each shopper's journey unique. Social media has become a significant avenue for product discovery, with over 50% of shoppers indicating its influence. Brands and retailers should not underestimate the power of their presence on social platforms. Gain comprehensive understanding of changing shopper behavior through our Shopper Experience Index, volume 17. https://my.ugc.bz/Cz1ExL #consumerinsights #consumerbehavior #socialcommerce #findyourbazaarvoice

Dive into AdAdapted’s survey of 1,000+ US shoppers, revealing how they engage with grocery retailers' digital platforms and retail media network (RMN) advertising. Learn why 68.6% of consumers make purchase decisions influenced by RMN ads and discover strategies to enhance your brand's digital presence. Over the last decade, RMNs have experienced explosive growth by offering CPG brands access to valuable first-party shopper data and captive audiences. Unlock these CPG consumer secrets and insights to complement and enhance your brand’s RMN strategy today. Download the report at the link below. #RetailMedia #CPGInsights #DigitalMarketing Path to Purchase Institute https://lnkd.in/dg83y5rh?