Collective Intelligence at IPG’s Post

#ICYMI - IAB Europe has released the first-ever European Retail Media Measurement standards. 📊 These standards introduce much-needed consistency to the rapidly growing interest in Retail Media across Europe, providing a solid foundation for media buyers to make well-informed comparisons. Shockingly, 70% of brands have identified the lack of standards in #retailmedia as a significant barrier to investment. Developed with input from 15 retailers across Europe, the documentation is currently open for industry feedback until March 29, 2024. As active participants in IAB Australia's Retail Media Working Group, we at #Zitcha are passionate bout contributing to the elevation of standards, education, and collaborative efforts to enhance the Retail Media industry. 🌐 We strongly recommend checking out the standards document and FAQs for a deep dive into the future of Retail Media. Click here for more details: 👉 https://bit.ly/3V0e0NA #retailmedia #retailmediastandards #industryleadership #zitcha

Omnicom Media Group kicks off day 3 of CES with leaders from OMG joined by special guests to discuss the impact of commerce on marketing and advertising in 2024 and how brands succeed in the new digital retail environment. #CES2024 #OMGatCES2024 #TransformExperiences #Commerce

Epsilon Partners with Lotte to Launch a Game-Changing Retail Media Network in Korea 🇰🇷 We’re thrilled to announce a groundbreaking partnership between Epsilon and Lotte Retail Group, marking a significant step forward in the world of Retail Media Networks (RMN). Together, we are combining Lotte’s unmatched retail presence across 15,000+ stores with Epsilon’s cutting-edge ad-tech and data capabilities. Epsilon and Lotte Retail partner to create a new standard in retail media across APAC As the APAC region continues to see rapid growth in retail media, this partnership is perfectly timed to capitalise on the rising demand for personalised and data-driven advertising solutions. We are privileged to not only partner with Lotte but also co-create a unique and world-class retail media network offering. Epsilon, with our global expertise and strong on-the-ground presence in APAC, is uniquely positioned to help retailers like Lotte achieve their retail media ambitions. 💡 What Makes This Partnership Unique? This partnership will not only provide a unified RMN solution across onsite, offsite, and in-store inventory, but more importantly, it will be underpinned by Epsilon's CoreID. This will drive greater personalisation and relevancy for consumers while delivering superior performance and insights for advertisers. By setting this new benchmark, Lotte is aiming to redefine the future of retail media in Korea. 🌟 A New Benchmark for Retail Media Kwon Won-sik, Executive Vice President at Lotte Retail Group, shared: “The global RMN market is worth about 200 trillion won and has been growing rapidly every year. Many global retailers are pursuing RMN businesses to increase profitability. Lotte Retail Group plans to foster RMN as a new growth engine for continued growth.” 🌐 This partnership will offer: Customized Advertising: Personalised ad experiences across Lotte’s vast online and offline channels, including Lotte Department Stores, Seven Eleven, and more. One-Stop Advertising Management: A fully integrated platform for advertisers, streamlining campaigns across multiple channels with precision targeting and real-time data analytics. Data-Driven Results: Advanced customer behavior insights, ROI analysis, and media optimisation, empowering advertisers to maximise impact. John Giuliani, CEO of Epsilon, added: “We are eager to help Lotte harness the power of data to deliver impactful, relevant marketing experiences. Together, we’re redefining the future of retail.” With our global expertise and regional teams driving local execution, we are committed to shaping the future of retail media in APAC alongside Lotte Retail. #RetailMedia #Epsilon #LotteRetail #DigitalMarketing #Personalization #Innovation #APAC #RetailGrowth #Lotte Sam KimFrancis (Junghun) KangWonshik Ian KwonMike NgAlban VillaniSimrat SawhneyMinho GohShane HanbyElliott ClaytonDavid PetersonAdam S.David HaaseOliver MortonJennifer Garner

Come down and see us at NRF next week in Singapore. Book a session to discuss all things retail, commerce, and experience at the link below!

Speaker spotlight! 📣 Our General Manager of Retail Media, Lachlan Brahe, spoke at GroupM Australia & New Zealand's Next Era Academy: Connected Commerce event to share his insights on the evolving landscape of retail media.   Here are some key takeaways from the panel: 📈 Retail media is stepping up as traditional advertising channels face challenges like the shift to streaming, cookie depreciation, and the digitisation of in-store experiences. 🎯 By leveraging audience and data targeting, retail media enables brands to craft compelling stories that resonate emotionally and create unforgettable customer experiences. 🤖 AI is making waves in retail media. New technology can now track eye patterns on websites to optimise product placements throughout the purchasing journey. Ready to reach real customers, not window shoppers? Get in touch with your Cashrewards account manager or click down below to find out how you can bring your sales full circle. https://lnkd.in/gzEHVUmG #Cashrewards #CircuitbyCashrewards #retailmedia

Join Nielsen and Lyft for an insightful session at Cannes Lions, where we’ll explore how to drive tangible results and empower your decision-making. 🌟 For those of you attending - don’t miss out - request your invite today! Elevate your marketing game with full funnel metrics! Discover the secret to measuring ROI across consumer touchpoints in our ever-changing digital landscape. https://bit.ly/3RdkN3p #MarketingROI #FullFunnelMetrics #CannesLions

The latest edition of the European Retail Media Report Card from The Mars Agency is out now! This report shows 12 retail media networks across Europe all on one level playing field, so it's easy to compare their capabilities. This latest update includes a look at markets in Spain and Italy in addition to the UK, Germany, and France, a review of the newest capabilities each network has released since the last report, a closer look at data clean rooms, and more! Brand marketers: use this to help guide your planning and open up discussions with RMNs. RMNs: use this to help drive your development and innovation. Let's work together to drive the industry forward! #retailmedia #retailmedianetworks #measurementstandards

The latest edition of the European Retail Media Report Card from The Mars Agency is now out! This report from shows 12 retail media networks across Europe all on one level playing field, so it's easy to compare their capabilities. This latest update includes a look at markets in Spain and Italy in addition to the UK, Germany, and France, a review of the newest capabilities each network has released since the last report, a closer look at data clean rooms, and more! Brand marketers: use this to help guide your planning and open up discussions with RMNs. RMNs: use this to help drive your development and innovation. Let's work together to drive the industry forward! #retailmedia #retailmedianetworks #measurementstandards

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess