IPG Mediabrands’ Post

A huge congratulations to our incredible honorees from IPG Mediabrands, UM Worldwide, and Initiative who were recognized at the Cynopsis 2024 Top Women in Media Awards Gala! These awards celebrate the exceptional achievements and contributions of women leaders across the media industry, and we're incredibly proud to have so many talented leaders from our collective network represented. Maureen Bosetti, Melissa Gordon-Ring, Jennifer Wadeyka, Sarah Donohue, lauren jacobson

We are pleased to share the launch of Interpublic Group (IPG)'s new, innovative all-in-one platform - Interact. It empowers brands with an integrated approach to marketing by seamlessly uniting data, media, creative, and production. This new platform raises the bar for how we drive growth and performance for clients!

We are excited to announce our honorees from across the network for the She Runs It 2025 Working Mothers of the Year awards. Ankita AGARWAL, Executive Head of Global Operations at KINESSO was recognized within the category of "New to Motherhood' and Stacy McCarthy DeRiso, US CEO of Initiative was recognized within the "Established Moms" category. These two incredible women are shining examples of outstanding leadership and unwavering dedication to both their careers and roles as mothers. Congratulations to you both!

The Digiday Media Agency Report 2024 is out, and it's a must-read for anyone in the industry! Packed with insights on the state and future of the media agency landscape, data from our own MAGNA Global's latest US ad forecast is featured alongside insights from executives of top agencies like Mediahub Worldwide and UM Worldwide. The report highlights the exciting growth of digital channels in 2025, with social media, retail media, and streaming video paving the way. Dive into the future of media here: https://bit.ly/4haUzKj #AdSpend #RetailMedia

In a rapidly-evolving market, do the core elements of the TV ad business remain the same? Maureen Bosetti, our Chief Investment Officer, discussed this topic in the “Building the TV Ad Market of the Future” panel during the CIMM Summit. "Many large brands who want to reach a lot of people at once leverage television as an effective way to achieve this," stated Maureen, speaking with other industry professionals on the panel.

Misinformation is a growing threat to brand safety, so it's critical that we find ways to identify and avoid it. During Advertising Week New York, Dave Byrne, EVP, Global Brand Safety & Privacy at IPG Mediabrands, joined a panel of industry leaders to discuss the critical steps being taken to safeguard brands from misinformation and deepfakes. This challenging environment requires proactive measures, and we're committed to leading the conversation on how to navigate these complexities. #AWNewYork24 #Misinformation #Deepfakes #AWNY #Advertising

Congratulations to Nicole Estebanell on your appointment to U.S. CEO at Mediahub Worldwide! We're excited to see you thrive in this new role.

Earlier this week at the ANA Educational Foundation's annual Honors Night, IPG Mediabrands received the 2024 Media Award! This is a testament to our commitment to excellence in media and championing the next generation of leaders and we are so grateful to the AEF for recognizing our efforts. Congratulations to all of this year's honorees, and a special thank you to Eileen Kiernan, our Global Chief Executive Officer, for your leadership and dedication to supporting the AEF’s mission to educate and inspire young talent.