IPG Mediabrands’ Post

At NBCUniversal, television of today means marketers can become a part of the storytelling experience, enabling audiences to purchase at the point of inspiration. At #One24, we showcased what these interactive commerce experiences look like and how they effectively collapse the purchase funnel for brands. Read our key takeaways to learn more: https://bit.ly/3Tyaqrn

Could the current industry slump lead to positive change for creatives? As traditional models falter, there's a chance for independent voices to rise, with creators taking control of their content and connecting directly with audiences. This downturn might just spark a creative revolution. #CreativeRevolution #IndustryShift #NewEraForCreators #IndieFilm #OpportunitiesInAdversity

In the ever-evolving landscape of television and advertising, brand integration has emerged as a powerful tool for companies to seamlessly embed their products or services into TV shows and movies. By weaving brands into the fabric of the content, advertisers can reach audiences in a more subtle yet impactful way. This shift towards advertiser-funded programming signifies a new era in branded content, where viewers are not just consumers but active participants in the storytelling. As the lines between entertainment and advertising blur, brands have the opportunity to engage with viewers on a deeper level, creating lasting impressions and building brand loyalty.

As the curtains drew on the past year, the film industry witnessed an unprecedented evolution, reshaping the landscape of entertainment. From the rise of OTT platforms to the dynamic shifts in advertising strategies, 2023 was a year of remarkable transformation. Last year, we witnessed the profound impact of OTT platforms, revolutionizing how we consume content. These platforms not only became the go-to for diverse, on-demand entertainment but also offered a launching pad for fresh storytelling and unconventional narratives. Moreover, the realm of advertising underwent a paradigm shift, leveraging technology and data-driven insights to craft more personalized, targeted campaigns. Brands recognized the power of storytelling, blending creativity with analytics to forge deeper connections with audiences. As we step into a new chapter, let's celebrate the innovation and resilience of the film industry, the trailblazing content on OTT platforms, and the creativity that fuels impactful advertising. Here's to embracing the changes and anticipating the exciting possibilities that lie ahead in 2024! 🎥 #FilmIndustry #OTTPlatforms #AdvertisingTrends #EntertainmentEvolution #2023Recap #EntertainmentTrends #NewBeginnings #2024Expectations

Cinema advertising isn’t just about brand awareness 📽️ Cinema offers an unparalleled environment for brand storytelling. Unlike fleeting TV ads, cinema allows viewers to fully immerse themselves in your message. This translates to a deeper emotional connection and a stronger call to action ✨ Let Velvet help you convert viewers into loyal customers. Get in touch for a chat! 💬 #VisualStorytelling #Advertising #VisualContentCreators #AdvertisingProduction #CreativeVision

At Olyn, we are changing the way media content is monetized and shared, breaking free from dependencies and platform constraints. Here's how we support creators, viewers, and content partners: 🎬 Creators can monetize and share their media content directly with consumers, taking control of the pricing, geo-distribution, and revenue through unique links. 🤝 Content Partners can lead the way in spreading valuable content to their audience by shaping trends, democratizing content distribution, and maximizing their impact with our innovative referral system. 📺 Viewers have the power to choose what they watch based on reliable recommendations. This is the movement towards a more equitable and dynamic media landscape, so, let your movie, course, film, documentary shine on its own ✨ .  #ContentCreators #Monetization #DigitalMedia #ContentPartners #ViewersChoice #InnovativePlatform #FutureOfMedia #FilmMakers

"It's not just a stage, it's a canvas of dreams and stories waiting to unfold. Cinema advertising transcends mere screens; it captivates audiences in a realm where imagination knows no bounds. With its immersive experience and captive viewership, cinema advertising harnesses the power of storytelling to leave an indelible mark on hearts and minds. Step into the spotlight of cinematic allure, where brands become part of the narrative." #CinemaAdvertising #EngageBeyondTheScreen #ImmersiveBranding #MemorableMoments #CaptivateAudiences"

Why Choose Burrito Films?    Creative Innovation: Our team doesn't just create videos; we invent new worlds. With a blend of technical expertise and boundless creativity, we craft narratives that transcend the ordinary, leaving a lasting impression on audiences.    #videoproduction #brandedcontent #videocontent #videoproductioncompany #productionlife #digitalcampaign #commercial #advertising #mediacompany #advertisingagency #innovativepost #engagingphotographyservices #socialmediavideoproduction #professionalvideography #brandstorytellingspecialists #clientsuccessstory #socialresponsibility #exceptionalresults #attentiontodetail #videomarketing

🎙Season 7 of Inside Content is here! To kick off season 7, Peyton Lombardo, Manager at 3Vision is joined by ZDF Studio’s Director of Unscripted, Linette Zaulich to dive into the world of unscripted content distribution. They discuss: ➡️ The challenges and opportunities of selling content internationally vs. locally to VoD and FAST platforms ➡️ How to stay ahead of market developments including FAST and Ai ➡️ The importance of localised content, and building social audiences on TikTok and YouTube. Link to listen to the episode in the comments! ⬇️ #TVinsighte #Streamingmedia

In my 10 years working in the film and advertising industries, I've come to realize that the quality of a script isn't determined by whether it's 'good' or 'bad', but rather by its ability to resonate with its intended audience. A script's success lies in its capacity to effectively convey its motive or message, eliciting the desired response from viewers. Regardless of technical prowess, what truly matters is whether the story connects with its audience on an emotional or intellectual level. This insight has been invaluable in my journey, emphasizing the importance of understanding and communicating the underlying motive behind every script. #VideoProduction #creativeservices #designingtoproducing