IPG Mediabrands’ Post

Check out our latest blog post on the new trends and changes in the entertainment industry. We delve into the dynamics of the Dhallywood film scene, exploring the fascinating evolution of celebrity endorsements and audience preferences. Click the following link to read the full article: https://ift.tt/gJcluAF

Check out these key takeaways from our Broadway Audience Series! #audience #research #data

His stunt was a symbol of the passion and dedication that Hollywood's unsung heroes, the stunt performers, put into their craft. #NewsUpdates #BreakingNews #LatestNews #MarketingTips #DigitalMarketing #AdvertisingAgency #WeddingVendors #WeddingPlanning #BridalFashion #WeddingDecor #EventEntertainment #LiveMusic #EventPhotography #EventPlanner #EventManagement #EventPromotion #EventMarketing #AdvertisementCampaign #BrandPromotion #EventVenue #EventProduction #EventDesign #EventCatering #EventTechnology #EventInspiration #EventExperience #EventIndustry #EventProfessionals #EventSuccess #EventHappiness

Just because something is spoofed by "Saturday Night Live," it doesn't make it "successful" or "a surprise hit." Personally, I hate this AMC pre-roll. It's contrived, overly indulgent and too dramatic. The last time I saw this, I leaned over to my wife and whispered, "What marketing exec approved this garbage?" She agreed. I can't connect with an award-winning actor sitting alone in a theater spouting trite lines, but I really did connect with the Regal pre-roll where ordinary people attending and working at a movie theater communicate solely in recognizable movie dialogue. And there it is. #Connection. That's the key to making #communications resonate with audiences. Can they see themselves in the story you're telling? Can they identify ways they can participate and contribute? Or are you talking at the highest level and filling your comms with buzzwords and high-minded concepts they can't relate to?

Moving on with our new services in our Digital Marketing Services. This Time on Big Screens.  "Big Screen Brilliance: Theatre Advertising Delivers!" Are you ready to captivate your local audience like never before? Welcome to the "Big Screen Brilliance" Theatre Advertising campaign, where we bring the magic of the silver screen to your marketing strategy. Experience the countless advantages of theatre advertising and make your brand shine on the grandest stage of all. #RGIS #theatre #advertising #theatreadvertising

Need help in expressing your brand into your messages? Elevate your brand with Blackwood Impact Group's expert guidance! Tailored pitches and taglines have taken our theatre's communications to the next level. #BlackwoodImpactGroup #BrandStrategy #TailoredMessaging

“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs and desires – while at the same time telling us about a product or service.” – Melinda Partin A core tenet of #experiential marketing is emotional connection. This is achieved by fostering memorable shared experiences. Seeing a brand/show/product come to life allows for real-time tangible engagement that leaves patrons with impactful impressions that will last long after an #experientialmarketing activation! #activation #partnershipmarketing  #marketingcampaign #guerillamarketing #streetteam #entertainment, #immersive #brandambassadors #brandstory #promotion #theatre #nyc #timessquare #broadway #performingarts #performers #chicagoonbroadway #chicagothemusica #sharedexperiences #connection #engagement #storytelling

Thanks to the Royal Television Society for doing such brilliant work. I'm proud to be a judge on the panel to select "The Production Influencer Award". In a very tough year for freelance crew and media companies, it is important we stand up to celebrate the outstanding dynamism and innovation this sector represents, not only for the UK - but across the world. The Royal Television Society (RTS) Technology Centre aims to celebrate and acknowledge the contributions of individuals and companies within the media and entertainment technology sector through their forthcoming Technology Awards in 2024. These awards seek to honour those who have significantly impacted the industry over the past year, whether they are early-career professionals, seasoned experts, production specialists, technologists or companies. The objective is to highlight achievements in innovation, sustainability, and social responsibility, fostering a deeper understanding and collaboration between technology innovators and creatives. The RTS Technology Centre is dedicated to knowledge sharing, bridging the gap between technical subjects and real-world applications, and enhancing the accessibility of technology for all. #RTSAwards #RTSTechnology #Broadcasting The Production Influencer Award is designed to recognise individuals who have had a substantial influence on production through their innovative use of technical tools, systems, and processes. This award celebrates those who have made a real impact, not only within their department or specialism but also across their organisation or their customers’ organisations. Judging criteria for this award focus on the individual's ability to leverage technology to improve production workflows, enhance operational efficiency, and contribute to the overall success of media projects. The award underscores the importance of collaboration and the pivotal role that technology plays in the creative process. #RTSAwards #ProductionInfluence #Broadcasting Link to enter: https://lnkd.in/e84vNHUb

Reflection Moment: Coming up on 4 years of having representation and an agent. Grateful for the national representation 🔥. Any national commercials, brand deal commercials, acting, and etc; contact my agent 💪🏾. #mrknowyourworth #representation #brand

Still relying on the logic of making films with pre-sold identities: