For the seventh year, The Unstereotype Alliance - a thought and action coalition that seeks to eradicate harmful stereotypes in all media and advertising content - hosted its annual members event at the IPG Mediabrands Villa. This annual gathering brings together members and allies to share their vision for the future and featured an open conversation among powerful speakers including Sara Denby of UN Women, Lynn Lewis, Global CMO of IPG Mediabrands, along with Julia Boortsin of CNBC; all reflecting on the business case for responsible and purposeful advertising. For more exclusive coverage from Cannes Lions International Festival of Creativity, check back with us throughout the week! #IPGMediabrands #UnstereotypeAlliance #CannesLions2024
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#TakeActionTuesday: This week we are shedding light on the women in media who cover men’s sports, are breaking barriers and making history, yet they often are unfairly criticized compared to men in the media business. ESPN’s legendary commentator, Doris Burke, made history as the first woman game analyst for the 2024 NBA Finals, just the latest achievement in her impactful career. Yet her expertise and commentary are often scrutinized by fans (usually men) who question if a woman can cover men’s sports. Broadcasters like Jenny Cavnar, the play-by-play announcer for the Oakland A’s, and sports reporter Dani Wexelman, are also often dissed online for their comments or minor errors, while men broadcasters who do the same are perceived to be entertaining and their mistakes are often overlooked. Despite these challenges, these talented women journalists and many others, continue to break barriers and champion fellow women in sports media. Uplifting women in sports—whether as athletes, commentators, coaches or other— is essential to creating a truly inclusive and equitable environment. #TheEquityProject Your Turn: 1. Show your support for women in sports media by amplifying their voices, supporting their work, and following their success on social media. 2. Challenge stereotypes and point out discrepancies when you see sexism; educate others on the expertise and contribution these women have brought to the table. 3. Highlight your favorite #WomenInSports media in the comments below!
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How can brands make their audience feel represented and included in their campaigns? In the fight against stereotypes, brands must create advertising campaigns that prioritize #diversity and #inclusivity in their messages, helping to build a more inclusive landscape. Ready to develop ad strategies that embrace everyone? Learn more about the five-pronged approach to advertising: 🔗 https://lnkd.in/e-rmdjSM #AdsBeyondLables #InclusiveTargeting #ContextualAdvertising #AdTechBlog Seedtag
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Closing out #WomensHistoryMonth, Zïa Bailey, PSPO, U.S. research strategist at Mediahub, dives into the buying power and influence of 'Gen She' (aka Gen Z women of color) and their demand for more authentic representation. From conscious consumerism to holding brands accountable, Zia's insights shed light on the pivotal role of media in driving DEI and how brands can go beyond surface-level commitment. Read the full piece, as part of Ad Age's Gen Z contributor column, here: https://lnkd.in/giTStzjn
Gen Z and diversity—how women of color reward brands that invest in DE&I
adage.com
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How can brands make their audience feel represented and included in their campaigns? In the fight against stereotypes, brands must create advertising campaigns that prioritize #diversity and #inclusivity in their messages, helping to build a more inclusive landscape. Ready to develop ad strategies that embrace everyone? Learn more about the five-pronged approach to advertising: 🔗 https://lnkd.in/eKx5AtMK #AdsBeyondLables #InclusiveTargeting #ContextualAdvertising #AdTechBlog Seedtag
The March for Pride: Building a more inclusive tomorrow
blog.seedtag.com
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It can be quite difficult to get an influencer's attention and get them to work with you. We asked our head of talent relations, Kate, to share insights in this carousel. By implementing these strategic tips, you may greatly increase the attractiveness of your brand and strengthen the chances of a successful collaboration. BTW Kate was acknowledged as one of The Creator Economy’s Top 30 Leading Women by Hello Partner. Her tips are definitely worth following. #influencercollaboration #socialmediamarketing #digitalmarketing
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Director 🎥 - Creative Director 💡 | Founder of Sister Motion - Helping brands to connect with female consumers by producing content & TVCs that speak directly to women | Creative England Female Founder 22-23
The most insightful session at Advertising Week last week was a WACL (Women in Advertising & Communications Leadership ) event run by president Nishma Patel Robb 🪩⚡️with Lynne Deason Deacon and Triana Nicole. They discussed the representation of women in advertising and presented significant new insights and data. It emphasised the advertising industry’s power to affect societal change and underscored the importance of representing women’s diverse identities on screen. Key points the industry needs to take on board: 👩🦰👩🏿🦰 Diverse Identities: Women today embody multiple identities, but advertising is failing to keep pace with this real-world diversity. Authentic and varied representation is crucial. 📈 Performance of Authentic Ads: Data indicates that ads featuring niche representation avoid alienating audiences and actually scale the return for brands. Promoting authenticity and diversity in advertisements leads to better performance and results. 🛒 Stereotypical Roles: Alarmingly, only 8% of ads portray women in non-stereotypical roles. 🦵🏾Body Types: In the UK, 31% of women have diverse body types, which is higher than the global average. There is more than one type of beautiful! 🦸🏽♀️ Older Women: Women over 65, with all the life experiences that should be celebrated most ‼️, are largely absent unless the products specifically target seniors. And the most staggering fact. Only two men were in the room! 🤯 (not counting the male photographer in this picture!) Without male allies in positions of influence helping to promote fair representation and grasping the issues, I worry that things will never change. The session also touched on a new Ipsos study (that I would love to read) that worrying says we are going backwards in terms of equality in general, with some thinking we have “gone too far.” At Sister Motion, authentic representation of women is at the core of our of our ethos. If you're a brand looking to join the cause and help improve the situation, let's chat! #representme #femalerepresentation #womeninadvertising
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This has been said for years and I’m not the only one. Here’s some data about why this matters: "In its whitepaper, a survey reveals that over 50% of respondents believe it's crucial for advertisers to ensure they reach diverse audiences. Alarmingly, more than a third (36%) of participants stated they would boycott a brand due to issues with diversity & representation." Brands that prioritize inclusivity will be at the forefront. Our latest whitepaper by Silverpush offers insights to build a year-round advertising strategy focused on diversity, equity, and inclusion. Download now - https://lnkd.in/gtwae8aj 🌈 To learn how your brand can authentically engage diverse audiences in the moment that matters the most to them. #Diversity #Equity #Inclusion #AdvertisingStrategy
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Gender inequality is deeply engrained stuff. Sometimes you need another perspective. Start by downloading our executive summary to hear 600 women consumers’ thoughts on advertising— Boundary Pushers & Female Favorers especially will be looking to see your ads do right by women. https://zurl.co/TvHi
Download the Tackling Taboos Executive Summary — Fancy—the women-owned, operated, and...
fancynyc.com
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As a female marketing agency leader, what barriers do you face? 🚧 It's time to flip the script. Consider these challenges as opportunities and drivers for change. 🚀 Cori Kohlmeier, Victoria Reitano (She/Her), Jessica Tappana, Karen Schenk, Kim Walker, and Vallene Kailburn share their stories on what makes them successful. 👏 #DigitalAgency #MarketingAgency #InternationalWomensDay
Empowering Female Agency Leaders in the Marketing Industry - AgencyAnalytics
agencyanalytics.com
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Head of the Unstereotype Alliance Secretariat, UN Women
3moThank you so much for hosting us - IPG Mediabrands Villa really is the home of the Unstereotype Alliance in Cannes! Grateful as always for your support, hospitality and partnership.