iPost’s Post

📧 𝐃𝐢𝐝 𝐘𝐨𝐮 𝐊𝐧𝐨𝐰? 📧 The first email was sent in 1971 by Ray Tomlinson. Today, email marketing remains a standard tool for business growth. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: "Email marketing continues to deliver one of the highest ROIs across digital marketing channels, with an average return of $42 for every $1 spent." - DMA Report Discover how we can elevate your email strategy! #EmailMarketing #BusinessTips #Slash #DigitalMarketing

Every time I hear someone say "Email marketing is dead" or "It doesn't work anymore," I just smile because of this statistic: According to Statista In 2020, the global email marketing market was valued at 7.5 billion U.S. dollars. And it's projected to reach 17.9 billion by 2027. The key is using email marketing the right way. It's crucial to start strong because initial mistakes can harm your sender reputation. Recovering from that takes significant time and effort. Investing time upfront to ensure a smooth operation is well worth it. #emailmarketing #emailmarketingroom #statistic

You are being lied to. SPF, DKIM and DMARC are not the be all and end all’s of email deliverability. Those are minimum requirements. We don’t work with „minimum“. 1/3 Are you real? Did you do ANY research on our company? Surface-level means basic research. What industry are they in? Which town? What are they roughly doing? Who are you speaking to? CEO? Head of Marketing? No-one needs you to tell them that they went to Yale and graduated in 2008. 2/3 Make it about the prospect. Generally speaking, no-one cares about you, your company or how good you are. Can you help your prospect? Good. Show them how. 3/3 Most people think they have an offer. But in reality they only have a company description. 'We do email marketing with Klaviyo and increased AOV by 40% with our emails for another e-com brand.' This isn’t an offer. ’We can help you do the same and you only pay us per percentage increase. We guarantee to increase it by 20% this month or you don’t pay until we do.‘ Easy test if your offer is clear enough: Imagine a billboard showcasing ONLY your offer. Would people call you? ======== If you like this post, you will love my free newsletter. Join here: https://lnkd.in/eEkgFAXw

Did you know 50.7% of consumers buy something from a marketing email at least once a month? Check out the latest email marketing benchmarks, trends, and statistics: https://hubs.ly/Q02LVqRJ0 #emailmarketing

Keeping up with the ever-changing rules of email marketing can feel like a constant game of catch-up. 🔄 With Google and Yahoo's latest updates set to roll out on April 1, staying ahead of the curve is more crucial than ever. Here's what you need to do before then to ensure your messages keep landing in your subscribers' inboxes. Plus, discover how Attentive is teaming up with the brands we work with to stay ahead of the game and keep everything compliant.

1/4 You are being lied to. SPF, DKIM and DMARC are not the be all and end all’s of email deliverability. Those are minimum requirements. We don’t work with „minimum“. Take notes… 2/4 Are you real? Did you do ANY research on our company? Surface-level means basic research. What industry are they in? Which town? What are they roughly doing? Who are you speaking to? CEO? Head of Marketing? No-one needs you to tell them that they went to Yale and graduated in 2008. 3/4 Make it about the prospect. Generally speaking, no-one cares about you, your company or how good you are. Can you help your prospect? Good. Show them how. 4/4 Most people think they have an offer. But in reality they only have a company description. 'We do email marketing with Klaviyo and increased AOV by 40% with our emails for another e-com brand.' This isn’t an offer. ’We can help you do the same and you only pay us per percentage increase. We guarantee to increase it by 20% this month or you don’t pay until we do.‘ Easy test if your offer is clear enough: Imagine a billboard showcasing ONLY your offer. Would people call you? ======== If you like this post, you will love my free newsletter. Join here: https://lnkd.in/dXg_5kKm 

No April fooling, check out these two helpful courses to gain actionable email and email marketing and outreach skills and knowledge https://buff.ly/3OrQncj

📈📧 As the email user base is projected to reach 4.6 billion by 2025, understanding the intricacies of email marketing is essential for any professional. Our latest article provides a comprehensive guide: - Essential skills for email marketers - Top courses to acquire and refine these skills Perfect for professionals aiming to leverage email marketing for business growth. 🌐 Enhance your expertise and ensure your strategies stand out. READ MORE 👉🏻 https://lnkd.in/e-fz3Jnn

According to Campaign Monitor by Marigold, a "good" open rate for a marketing email is considered to be 17-28%. ✉ 💹 Email marketing specialists use a variety of methods to improve those percentages, increasing the effectiveness of the channel. Today, we will concentrate just on two ways of improving: choosing the proper time and date for sending emails based on the recent survey from HubSpot. 💡 Swipe the 🎠 to check out the insights. #marketingcommunications #emailmarketing #tipsmarketing

Email is a special marketing channel because it reaches an audience that’s opted in to receive communications from you. Learn the future of email marketing at https://bit.ly/4aBxuMi.