Ipsos North America’s Post

All sports lovers will surely be shocked and surprised after reading the headlines of this news. The podium-finished player’s father could have demanded a better coach, training, and infra facilities for future events, rather than being more inclined toward money, which shows his greediness. It is certainly not a good sign for sports and sports lovers. It seems that Swapnil Kusale’s father’s main motto is to encash the success of his son’s success in quadrennial sports events rather than upliftment of the game. The sports ministry should break its silence on this matter, and take suo motu cognizance. It should make a robust and uniform award policy across the nation as far as honouring the players. At present the different state governments honour the players of their states by awarding them cash prizes, land, houses/flats, jobs, etc.). It is the description of the state government. Obviously, people will start comparing the awards received by the players. Award policy should vary on solo performance and team games. However, the bitter truth is, that money is the bottom line of everything. What are your takes here? Disclaimer- The views expressed are personal.

New York State collects close to $1 billion per year from sports betting. Interestingly enough... The demographic of sports bettors tends to be young, male and wealthy. According to Ipsos, 39% of bettors are under the age of 35, and 69% of bettors are male. Additionally, more than half (51%) of sports bettors are white and 44% have an income of $100k or more. (Feb 28, 2024)

💸 More people are choosing to bet on sports rather than invest in the stock market – especially those in monetary distress.... Since sports betting became legal in many states, Americans spent $14 billion on bets in January 2024 alone. The study found these key takeaways:  🏈 For every $1 spent on sports betting, people are pulling $2 out of their investments.  🏈 Households in financial trouble are more likely to bet on sports This study highlights the potential for legalized betting to exacerbate financial hardship, especially in communities already under financial stress. Share your thoughts – How can we balance enjoying sports betting and being financially responsible? 👇 https://lnkd.in/gyDZXnFx #sportsbetting #gamblingdisorder #gamblingresearch

Should you pray before a game? Read the latest post on the CEDE SPORTS blog for fresh insight into how to think intentionally about this question! https://lnkd.in/ePVJZmMk

Strip away the hype, hyperbole and fluff and you get this -- 7 terrific tips on reporting, covering and understanding sports venue financing. The webinar video and tips are helpful: https://lnkd.in/gVrGfGiS

💰 Two-thirds (69%) of UK sports rights-holders predict their business revenue will be flat or will decline in the next 12 months according our new study, The Sports Leadership Benchmark And less than one in five (17%) believe profit will grow in that same timeframe. But there are green shoots of optimism, including technology investments offering the potential of real cost-savings. All analysis in the full report. Available to download now: https://lnkd.in/dNFXqPg

When you hear the footsteps... 🌏 The NBA’s return to China is more than just a game; it’s a signal of renewed global engagement and growth opportunities. Commissioner #AdamSilver recently expressed optimism about staging games in China again, highlighting how important this market is today and for the league's future. As Matthew Spalter (Head of Growth) put it... "Seeing this from Adam Silver is a huge deal. We've been seeing demand grow from Chinese fans and the market for years through our work with the Philadelphia 76ers, Phoenix Suns, Minnesota Timberwolves, New Orleans Pelicans, and more. Now that this is coming from the commissioner, it's clear the NBA is taking notice and planning a league-wide approach to reprioritize its second-largest market." At East Goes Global, we’re already seeing this excitement firsthand. We recently brought the Suns to China, even some of the biggest names in basketball—#LukaDoncic, #JaysonTatum, #ZionWilliamson, #PaoloBanchero, and Stephen Curry have all been to China recently. From top executives to the players on the court, the enthusiasm for reestablishing a strong presence in China is undeniable. The NBA's commitment to its values and global expansion strategy aligns perfectly with what we strive for every day at East Goes Global: connecting talent, brands, and sports with the world of China... We're playin' basketballllllll 🏀

Check out General Sports Worldwide's President Lou DePaoli in this week's Sports Business Journal articles; "If I Were Commissioner" and "Predicting the future: What do you see happening in 2024?".  Two great articles to start off 2024, and Lou provides interesting ideas and predictions. #linkedinsports #sbj

Women’s sports are experiencing extraordinary shifts fueled by cultural momentum, media distribution, and team valuations. These dynamics are generating potential for future revenue growth across women’s leagues and new possibilities for interested investors. We’re excited to share a new report on this topic, A New Era Dawns in Women’s Sports, featuring insights from our Sports and Entertainment Solutions team about the trends in this growing industry. Read more about how women’s sports are evolving: http://ms.spr.ly/6047mLOrB

During a recent collaboration event with sports leaders around the world, we were able to present our findings on how the sports market changes based on your age. Here is a summary of our talking points. Let us know your thoughts and experiences below in the comments!