Ipsos UK’s Post

Following the recent launch of Ipsos Data Labs, we're excited to introduce the Ipsos Data Council. Bringing together senior-level executives in consumer facing roles, the aim of the council is help drive positive outcomes in the corporate environment, and clarify and answer key common challenges around data, and the application of it, in making important commercial decisions. The council will be bringing this to life through events, reports, and thought leadership content, so watch this space…

The #EssentialDigitalSkills report shows that 40% of the UK labour force aged 18+ are considering learning new digital skills for work, the most popular option being data analysis skills such as data science or artificial intelligence (16%). This consideration drops with increased age.   Ipsos is pleased to work with Lloyds Banking Group for the fourth year on the Essential Digital Skills (EDS) study, to understand the digital capability and skills of the UK population. This skills framework is divided into three areas, Foundation Level, Life EDS and Work EDS, each with their own list of tasks that are considered vital in order for an individual to be digitally skilled and capable.   Read the report here: https://ow.ly/KY9250QyJ4n

With our new Ipsos Data Labs offering, our service goes beyond analysis, offering robust advisory capabilities to help you identify and implement optimisation opportunities across your business, whether that's enhancing your KPI frameworks, customer targeting or pricing strategies. Discover more on how we can drive optimisations, using data and advanced analytics, for your business...https://ow.ly/2toz50TLPSz

Are you feeling festive yet?🎄 At Ipsos, we are gearing up for Christmas and awaiting the festive campaigns in much anticipation. To curve our Christmas advert craving, we have taken a look at how brands were perceived with their 2023 campaigns, using our social intelligence tool, Ipsos Synthesio, to capture consumer reactions and unearth who ignited the most online discussions. Take a look at what we discovered here… https://ow.ly/MeE550TLG4Z #RacetoChristmas

Advertising campaigns that are truly representative and inclusive can drive positive change, and brands certainly have a remit for positive change. In fact, according to Ipsos data, 57% of people agree that it is appropriate for brands to communicate their stance of inclusion and diversity issues. Ali Hanan, CEO of Creative Equals, reinforces by stating that brands have the power to shape-shift culture and show stories that unites society. Continue reading Ali’s perspective on healing divisions here… https://ow.ly/h4uR50Tu4e0 #advertisingeffectiveness #creativeexcellence

It all starts with people! At Ipsos we're thrilled to unveil the newly revamped iShopFor Ipsos website—designed with you in mind. Whether you're a shopper exploring new opportunities or a client looking for insights, your journey matters to us. As MSPA Europe/Africa UK Elite Status members, our leadership in the Mystery Shopping industry speaks for itself, but what truly sets us apart is our commitment to you, our most valuable asset—our mystery shoppers and clients. Curious about what Mystery Shopping is all about? Head to our sleek new site, packed with resources, insider tips, and real client testimonials. Whether you're just starting your shopper journey or are ready to join our panel of experts, our redesigned platform offers a seamless and engaging user experience. Explore industries, learn how to sign up as a Mystery Shopper, and discover how you can succeed with us. We've made it easier than ever to find everything you need with optimised navigation and a fresh modern look! We value your thoughts! Visit our site (link in comments), dive into the world of Mystery Shopping, and share your feedback—we’re all ears and eager to keep improving! #MysteryShopping #UserExperience

Marketing campaigns that challenge the status quo and address divisions through inclusivity and representation can create significant advantages for their brand. Richard Huntington, Chief Strategy Officer for Saatchi & Saatchi, emphasises the importance of cohesion in advertising, noting that although it's not mandatory, no business can prosper in a fragmented and divided society. He shares his insights on brands that have excelled in this area, from EE to John Lewis, and how they can serve as powerful cultural unifiers. Continue reading Richard’s perspective here…https://ow.ly/yKc650Tu44Z #advertisingeffectiveness #creativeexcellence

Today marks World Mental Health Day.   Using UKOM endorsed data from Ipsos iris, we can see that there is still a significant imbalance between men and women accessing mental health & wellbeing content online.   Between April and July 2024, women accounted for more than 8 in every 10 minutes spent on mental health & wellbeing sites and apps.   While the disparity between men and women is slightly smaller among younger internet users - with women accounting for 75% of time spent among 18-34s compared to 92% for over 55s - the gap is still large across all age groups.   We'll be exploring more differences in how men and women engage with health and mental health content online, amongst other topics, in our webinar 'Exploring Digital: The Women in our Data' today at 3pm, presented by Matt Patchett and Samira Brophy.   You can sign up at the link below: https://lnkd.in/ePWX8--Q #Webinar #Ipsosiris #Event #Gender #MentalHealth #WorldMentalHealthDay

💚 Ipsos Global Trends - Conscientious Health 🧠 Our second trend Conscientious Health, highlights a shift in UK attitudes towards well-being. A staggering 77% of Brits now agree that they need to do more to look after their mental health - an increase from 68% in 2019 and 69% in 2022. So what's driving this change? • The pandemic's lasting impact: COVID-19 brought mental health issues to the forefront, highlighting the importance of self-care. • Increased awareness: social media and conversations around mental health have helped destigmatise the topic. • Focus on holistic well-being: people are recognising that physical and mental health are interconnected. What does this mean for the UK? •Prioritise employee well-being: offer mental health support programs, flexible work arrangements, and a supportive company culture. • Align with consumer values: brands that prioritise mental health can build stronger connections with UK consumers. •Create products and services that support well-being: consider incorporating mental health features or benefits into your offerings. Want to learn more? Explore the full Ipsos Global Trends report: https://ow.ly/14tX50TGXoI #IpsosGlobalTrends #Marketresearch

🎮🇪🇺 - At a recent event, Video Games Europe unveiled their 2024-2029 Manifesto. Our gaming experts, Eduardo Mena and Nigel James presented key data from our GameTrack study. Key takeaways: • The European video game market is a powerhouse, valued at €25.7 billion and employing 114,000 skilled workers • The video game industry plays a vital role in society - 53% of Europeans enjoy playing video games, including 46.7% of women and girls - with an average player age of 32 With data from our GameTrack study the Manifesto outlines key actions for the EU: 1. How to make Europe a gaming hub 2. Continue self-regulation 3. Invest in talent and develop the skills of tomorrow's gaming workforce 4. Foster innovation, support creativity and technological advancements Download the 'Video Games 2023' pamphlet for more key facts and recommendations: https://ow.ly/lEYJ50TG2Yn #VideoGames #VideoGamesEurope #VideoGamesManifesto #Gaming #marketresearch