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#NetZeroLiving2024: Engaging the Public on the Road to Net Zero NEW Ipsos report, conducted in partnership with The Centre for Climate Change and Social Transformations (CAST) explores public perceptions to net zero in the UK, providing valuable insights for policy makers seeking to understand and enhance public support for net zero policies. By understanding the factors that influence public perceptions of net zero policies, policy makers can develop more effective strategies for building consensus and driving action on climate change. Here are 3 key take aways: 1 - Britons are worried about climate change, however there has been a slight softening in concern in recent years. Could the cost-of-living crisis be overshadowing the climate crisis? 2 - Public support for net zero policies is significantly influenced by personal impacts, so framing policies in terms of positive personal impacts boosts support. Cost savings are a particularly strong motivator especially on policies like adjusted product pricing & EV subsidies 3 - We need to make climate action personal & relatable. Highlighting the co-benefits, like cost savings and convenience, is crucial for building public support. Access the full report here https://bit.ly/4dOrfa1 #NetZero #Policy #Environment #EdMiliband #Government #UKPolitics #ClimateChange

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