iPullRank’s Post

I'm sure Google was generally very happy last Tuesday or Wednesday as their week of innovation (Google IO, Google Marketing Live, YouTube Brandcast) completed it's roll out and notable Googlers let the stage after seemingly successful presentations of new products. However, it's the news that broke on Friday evening that has the #seo world reeling as part of the holy grail, the Google Search Algorithm, was leaked online. Most notably, Google was caught in some notable lies with regard to the following products/features/components: ◼️Domain Authority - Google: "We don't have that" | Leak: "Yep, you do" ◼️Clicks for Rankings - See above... ◼️Chrome Data for Ranking - Guest what? They use that too! ◼️Links - No surprise to Conrad or myself...THEY MATTER For you other SEO nerds out there that have taken a deep dive into Michael King and Rand Fishkin's articles, what other insights stuck out to you? How are you planning on using this information to help align your SEO and content goals moving forward? Article from iPullRank - https://lnkd.in/ggn-DqA5 Article from SparkToro - https://lnkd.in/g_UWfxGV #searchengineoptimization #googleleak #googlealgo #digitalmarketing #domainauthority #linkbuilding

What is going on lately. 🤯 🚨 ‼️Thousands of internal documents from Google’s Content API Warehouse were leaked, providing insights into the company’s search alghorithms. For the first time ever. ‼️ 📈The leaked documentation outlines 2,596 modules with 14,014 attributes connected to various Google services, including YouTube, Assistant, and web documents 📊While the exact weighting of ranking features remains undisclosed, the leak confirms their existence. Notably, Google employs “twiddlers” for re-ranking and considers factors like link diversity, user satisfaction, and successful clicks in determining search rankings. 🕣Moreover, Google keeps a copy of every version of every indexed page, using the last 20 changes for link analysis. Tl’dr analysis coming shortly, super detailed analysis via link below ➡️ this leak (accidental or not) brings potentially the biggest batch of know how for SEO agencies ever… or at least on that scale. 💥 https://lnkd.in/dg4yhnrv #seo #google #leak #alghorithms #pagerank

Why is nobody talking about the Google Search leaks? This is such valuable information for anyone who wants to know how Google determines your website's ranking... I'll make it quick. 1. Click through rate (CTR) matters and dependent on how long the user stays on the page for 2. Google uses Chrome browser data to find out the number of clicks on a page to to determine the most popular URL's to calculate what needs to be on the sitelink feature 3. Whitelists among Travel, Covid, and Politic niches 4. Quality Rater Feedback - these are people who provide feedback to Google 5. Google uses click data to determine the weight of your link. If there is high volume of clicks, your link will become trusted and be placed to a higher tier index Some interesting articles to read... https://lnkd.in/gyVJPc2R https://lnkd.in/g6-ddqKA #SEO

Remember all of those ranking factors that Google Search representatives have denied existed on many occasions? Domain authority? Dwell time? Click-through rates? Guess what? They are part of many signals that determine how websites will rank in search results. The big question now: How will anyone be able to trust anything Google Search says now? #SEO https://lnkd.in/g_qKRrZF

Everyone's talking about the Google documentation leak. And I love the drama as much as the rest of y'all but ... While the details are complex, the takeaways are pretty simple. 💥 Good SEO is about getting a lot of little things right. I've seen a lot of arguing (and been in some internal arguments myself) about whether this little thing or that little thing will actually impact search performance. In most cases, the answer is yes ... and no. Yes, it does have in impact, but typically not on its own. 💥Domain authority - or some measure like it - is used in Google's ranking system. This is one of reasons why building a top-performing site takes time. 💥 Meeting search intent and providing a satisfying user experience rules all. These are areas that require hard work and for which are no shortcuts. Thanks to @michaelkingphilly from iPullRank and Rand Fishkin for doing the legwork on this analysis - so much fun to read! #seo #Googleleak

ICYMI: Google debunks indexing slowdown theory during core updates: A recent LinkedIn discussion sparked a debate about whether Google's core algorithm updates cause delays in regular indexing processes. #digitalmarketing #marketing

The recent leak of Google's internal ranking system documentation has shown how the search engine giant has repeatedly provided misleading information to the SEO community for years. Despite Google's representatives vehemently denying the use of click-through rate (CTR) and dwell time as ranking factors, the leaked docs reveal the existence of systems like "NavBoost" that explicitly utilize user click behavior and engagement signals to adjust rankings. The documentation also confirms what many SEOs had long suspected - that Google does indeed calculate and employ site-wide authority metrics like "siteAuthority", contrary to their public statements about not having anything like "domain authority." This leak reinforces the importance of not blindly trusting Google's messaging on how their algorithms work. While their representatives likely aim to deter spam, they have clearly misled SEOs and creators about critical ranking components. As SEOs, we must remain skeptical, continue testing and experimenting, and prioritize making great content that helps build our entities and develop expertise for more than just Google search. This inside look validates much of what the SEO community has uncovered through extensive research and is very much worth checking out: https://lnkd.in/eaSsTUrw #seo #seostrategy #seoranking

𝐆𝐨𝐨𝐠𝐥𝐞’𝐬 𝐆𝐚𝐫𝐲 𝐈𝐥𝐥𝐲𝐞𝐬 𝐫𝐞𝐜𝐞𝐧𝐭𝐥𝐲 𝐚𝐝𝐝𝐫𝐞𝐬𝐬𝐞𝐝 𝐭𝐡𝐞 𝐢𝐬𝐬𝐮𝐞 𝐨𝐟 𝐭𝐨𝐱𝐢𝐜 𝐥𝐢𝐧𝐤 𝐬𝐚𝐛𝐨𝐭𝐚𝐠𝐞, 𝐚 𝐥𝐨𝐧𝐠-𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐜𝐨𝐧𝐜𝐞𝐫𝐧 𝐢𝐧 𝐒𝐄𝐎. 𝐆𝐚𝐫𝐲’𝐬 𝐀𝐝𝐯𝐢𝐜𝐞 - “Ignore those links. Google is generally very good at ignoring irrelevant links. If needed, you can disavow those links or file a spam report.” 𝐖𝐡𝐞𝐧 𝐭𝐨 𝐃𝐢𝐬𝐚𝐯𝐨𝐰 𝐋𝐢𝐧𝐤𝐬: Google recommends using the disavow tool only if: 👉 You have many spammy, artificial, or low-quality links. 👉 These links have caused or will likely cause a manual action against your site. Let me explain Why it matters. The concept of toxic links became popular after Google’s 2012 Penguin update, a significant event in the SEO world that penalized low-quality and paid links. So, what should you do to tackle this If the Toxic links affect your site? Disavow those links and focus on creating quality content and maintaining a clean backlink profile.

🚨 SEO updates from last week 1. Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse. 2. Google Search adds Internet Archive’s Wayback Machine links to about this page. 3. Product carousels are getting again triggered within AI Overviews by queries with a mix of commercial/informational intent. 4. Google Chrome ends support for First Input Delay #SEO #AIoverviews #marketing

⚠️ Are you working in a business that Google declares to be "Your Money, Your Life (YMYL)? 👉 If so, then save the date for the upcoming Storylake Webinar series, starting on Tuesday, June 18 at 16:00 CET/10:00am ET. 👈 Learn from two outright experts, Jonathan Boshoff and Patryk Wawok about practical tips and tricks for your Google E-EAT optimization program. See more details and registration here: https://lnkd.in/eGVU5eEd.