Iqbal Ameer’s Post

For those of you wondering why they had such a horrible experience trying to get Oasis tickets, here are a few facts that may have got lost in a lot of the reporting: 1) Artists set ticket prices, promoters advise artists on ticket prices 2) Artists have to opt in for dynamic pricing 3) Ticketing companies kick back a significant amount (usually around 50%) of booking fees to either the venue or the promoter. And yet, Ticketmaster takes the vast majority of the hate. This is not a defence of Ticketmaster, quite the opposite. In fact, TMs willingness to be the whipping boy for fans shields everyone else in the industry from the legitimate pressure that may result in some meaningful change. There is no single party responsible for this weekend’s tidal wave of bad experiences, but fixing the concert industry needs to start with transparency, and with the whole supply chain made complicit by dark money out of ticketing, that’s unlikely to happen any time soon. Whilst business may be booming now, for the long-term health of the concert business this does need to be addressed: you can't keep ruining your customer's day forever.

As Ticketmaster faces scrutiny over its dynamic pricing practices, the UK government has launched an investigation into the ticketing system following the highly-anticipated Oasis reunion tour. This move reflects growing concerns about the fairness of ticket pricing and the impact on fans, especially in the wake of public outcry over exorbitant prices for major events. 🔗 Read the full blog here: https://lnkd.in/gckWHSP9 At W Talent Group, we understand the importance of adapting to evolving industry trends—whether it’s in entertainment, accounting, or other sectors. Just as the live music industry faces shifts in how tickets are sold, we help businesses stay ahead by connecting them with top-tier professionals who understand the complexities of their industries and can help navigate these changes. 💼 Is your firm prepared for the next industry shift? Let’s work together to find the talent you need. Contact Matthew E. Wallack at mattw@wtalentgroup.com or visit wtalentgroup.com to get started! #DynamicPricing #Ticketmaster #EntertainmentIndustry #TalentAcquisition #WTalentGroup #UKGovernment #OasisReunion #IndustryInsights

Oasis is back and like you I didn’t manage to get tickets either. No thanks to Ticketmaster 😤 But here’s what I learnt over the weekend that you can add to your Wonderwall of ideas: 1. Brand Power is Real 🔥 Oasis have a loyal fan base and with Gen-Zs also discovering their music, FOMO quickly set in and tickets sold out in record time! Add FOMO into every campaign you do! 2. Scarcity Drives Demand 🎯 Limited tour dates, selective venues - people always rush to what is rare. Copy this and create scarcity in your business to make what you do limited. 3. Timing is Everythint ⏰ Oasis has timed their return perfectly. 90’s nostalgia is at an all time high. So launch your new product when the market is ready. Look for trends and don’t be afraid to jump on a bandwagon for an easier ride. 4. Price is Right 💰 High demand equals premium pricing. Don’t be afraid to charge what you’re worth when your service is in demand too! 5. Build a Community 🤝 Oasis fans feel connected to the Liam and Noel. Create a community around you and your brand, and watch your loyalty grow. I know people are sick of seeing Oasis all over LinkedIn. However, there’s real powerful lessons in creating demand, scarcity, timing and community that can be learned from the Oasis storm. So don’t look back in anger. Look at what’s working and find ways you can implement these strategies into your own business Masterplan 😉 🎶 #MondayMotivation #Oasis #BusinessGrowth

The recent uproar over dynamic pricing for concert tickets, highlighted by the Oasis ticket fiasco, has stirred anger among fans and industry insiders. After waiting for hours online, many fans were stunned to see ticket prices jump from £135 to £355. Ticketmaster defends this steep increase as part of its dynamic pricing strategy, but many view it as unfair and exploitative. Dynamic pricing adjusts ticket costs based on demand and is supported by Ticketmaster and others as a way to prevent ticket scalping and match prices with market value. Many argue, however, that this form of dynamic pricing places an undue burden on fans and transforms cultural events into profit-driven ventures. Political figures, including MP Lucy Powell, have raised concerns about the lack of transparency in this pricing model, calling for investigations and regulatory scrutiny. The backlash isn’t confined to the UK; in Ireland, fans faced similar problems with Oasis tickets, where prices surged to over €400. This controversy highlights the pressing need for fairer and more transparent pricing strategies in the entertainment industry. While dynamic pricing might work in some cases, its use in concert ticket sales often seems to exploit fans' irrational enthusiasm. #pricingnews #taylorwellspricing #dynamicpricing #concertticketpricing Source: https://lnkd.in/dmvEMR-N

The recent uproar over dynamic pricing for concert tickets, highlighted by the Oasis ticket fiasco, has stirred anger among fans and industry insiders. After waiting for hours online, many fans were stunned to see ticket prices jump from £135 to £355. Ticketmaster defends this steep increase as part of its dynamic pricing strategy, but many view it as unfair and exploitative. Dynamic pricing adjusts ticket costs based on demand and is supported by Ticketmaster and others as a way to prevent ticket scalping and match prices with market value. Many argue, however, that this form of dynamic pricing places an undue burden on fans and transforms cultural events into profit-driven ventures. Political figures, including MP Lucy Powell, have raised concerns about the lack of transparency in this pricing model, calling for investigations and regulatory scrutiny. The backlash isn’t confined to the UK; in Ireland, fans faced similar problems with Oasis tickets, where prices surged to over €400. This controversy highlights the pressing need for fairer and more transparent pricing strategies in the entertainment industry. While dynamic pricing might work in some cases, its use in concert ticket sales often seems to exploit fans' irrational enthusiasm.

Robert Smith of The Cure recently made headlines by rejecting Ticketmaster’s dynamic pricing, stating, “We don’t need to make all this money.” Oasis opted out of dynamic pricing and called the pricing model an “unacceptable experience for fans.” Taylor Swift’s Eras Tour had fans outraged by sky-high ticket prices and technical issues, leading Swift to publicly express her frustration with Ticketmaster. Last year, Bruce Springsteen fans faced similar frustrations when ticket prices soared due to high demand. While dynamic pricing is intended to align prices with demand, it often leaves loyal fans feeling priced out of the very events they’ve supported for years. All of this highlights a growing controversy over how Ticketmaster leverages dynamic pricing to maximize profits. As more artists push back, the ticketing industry faces a critical challenge: how can we develop a pricing model that remains profitable while keeping ticket prices accessible for all fans? How do you see the future of ticket pricing evolving to balance these competing needs? #Ticketmaster #Ticketing #MusicIndustry #EventIndustry #PricingStrategy

🎸 Oasis Fans 'In Anger" Over Ticketmaster Dynamic Pricing 🎸 The excitement for the Oasis reunion tour has quickly turned into frustration for thousands of dedicated fans. What started as a hopeful Saturday turned into a 15-hour ordeal, with fans facing soaring ticket prices and technical issues that left many empty-handed. Despite Oasis confirming general admission tickets at £150, Ticketmaster's dynamic pricing surged prices up to £355 as demand skyrocketed. This left fans feeling betrayed, with many asking: "How is this even legal?" 🚨 Technical Failures and Queue Chaos Fans who didn't end up spending a small fortune spent hours refreshing pages, only to be kicked out, accused of being bots, and then suspended by Ticketmaster. The Oasis community is rallying for the band to step in and address this situation. ⚖️ Is it even legal? ⚖️ Though dynamic pricing may appear unjust to consumers, it remains lawful provided the company adheres to regulations concerning price transparency, consumer rights, and fair market practices. Whether Ticketmaster has met these standards is likely to face intense scrutiny. #Oasis #Ticketmaster #Music #Law #DontLookBackInAnger ✔️ Like if you find this post interesting 💬 Comment with your thoughts and insights 🔄 Share to keep your network informed

No oasis exists for Ticketmaster. If you've ever tried to or actually purchased tickets to highly popular live events on Ticketmaster, chances are you paid way over the face value. The Oasis Reunion Tour is turning out to be the coming out party Ticketmaster doesn't want as U.K. regulators launch an investigation into its use of dynamic pricing. But, that's not the only issue. After waiting for more than 10 hours, Oasis fans were offered tickets at prices more than two times their face value. Well, that shouldn't come as a surprise. While the UK is looking into the dynamic pricing issue, the U.S. DOJ took a more direct approach by filing an antitrust lawsuit against TicketMaster's parent company, Live Nation, alleging a monopoly over the live entertainment industry, which it has abused through a range of alleged anti-competitive practices. The numbers are telling. Live Nation is a dominant player in the music industry, directly managing more than 400 musical artists and promoting 60 percent of concerts at major venues. Additionally, through Ticketmaster, the company controls 80% or more of ticketing for major concerts and a growing share of the resale market. The result has been customers not only paying above (sometimes significantly) above ticket face value, but holding the bag in terms of hidden fees and surcharges. And artists and performers don't financially benefit from those additional charges. For TicketMaster, the UK case is a new headache with a focus on whether consumer protection laws have been broken. When you have constant stories from prospective ticket buyers abandoning their purchases after spending hours trying to get through, while others who manage to through facing major price increases, those are ongoing issues https://lnkd.in/gsZmYBHv #oasis #ticketmaster #livenation #uk #events #monopoly #antitrust #consumers

Unless you’ve been hiding under a bush it won’t have passed you by that Oasis are reuniting for a tour and regardless of whether or not you’re a fan, there’s been incredible backlash when it comes to the pricing of tickets. In some cases Ticketmaster was demanding as much as £350 per ticket, some £200 more than originally advertised. Understandably this hasn’t gone down well with those trying to bag themselves a long-awaited ticket. Whilst the band themselves have announced two further live shows where tickets will be offered on an invitation-only ballot process to appease those unable to get tickets, there is an undeniable impact on the band’s reputation from the approach to pricing of their tickets. And as for Ticketmaster, they are being investigated by the Competition and Markets Authority amidst concerns over how ‘dynamic pricing’ may have been used. What do you think about dynamic pricing? Friend or foe? #DynamicPricing #Ticketmaster #PricingNews

Here's my 'two cents' on OASIS using Ticketmaster's dynamic pricing solution: "The impact (of dynamic pricing) is bigger than just this one event, because if these very popular events are implementing these kind of pricing strategies, it means that there’s less room for other events, as the consumers can only spend a specific amount of money once. Therefore, this has a huge impact and is not something we should want as an industry." https://lnkd.in/eWE6W5qF