Always fun joining The FMCG Guys on their podcast! Listening back to it made me realise how many different areas of digital advancements we covered during the podcast. Curious to get everyone’s thoughts on some of the topics we discussed 🙏🏽 #ecommerce #retailmedia #amazon #omnichannel #podcast #fmcg
Living in a non-linear world 🎶 ... but why is the last click still getting all the credit? Now live, our conversation with Iradj Boroumand from SC Johnson, where we explore the new paradigm in online commerce, in which brands have to understand which consumer touch points really add value! Tune in to learn about this and: - The current eCommerce scenario for FMCG in Europe - Media Mix Measurement & Path to Conversion - How FMCG companies are structured around eCom - Retail Media Management for Consumer Goods Companies
Will tune into this later - hope you're well mate
Thanks for coming on Iradj. Looking forward to hearing people's thoughts.
it was a pleasure Iradj having you on the show. Thank you for the interesting conversation, I am sure our audience will have a lot to reflect on!
Super interesting will listen to it 👌