Growing Urgent Care & Occupational Medicine Practices Since 1999 | Expert in Practice Expansion and Lead Generation
If your urgent care facility is experiencing the typical slowdown during the late spring to early summer season, you're likely noticing underutilized staff members. We're all familiar with the saying, "if there's time enough to lean, there's time enough to clean." While maintaining cleanliness is a given, the challenge remains: how do you keep your urgent care team productive during these quieter periods when patient flow decreases? A practical approach is to engage your team in building relationships with local employers, especially if you provide occupational medicine services. This doesn't necessarily mean initiating cold calls (though it's a bonus if team members are willing and skilled at it). Begin by tapping into your employees' community connections. Give them a list of current clients for reference and ask them to identify local employers not on the list who could benefit from your services. Insights on these potential clients can be incredibly valuable for your business development strategies. Investing time this summer in expanding your occupational medicine client base won't immediately surge patient numbers. However, identifying and engaging with the right prospects can yield quick wins. The real value lies in the long-term relationships, the continuous flow of patients, and the revenue they bring. Diversifying your client base in this way also prepares your practice to navigate future slow seasons and market shifts more smoothly. Looking for help in growing your occ med business? Contact WebForDoctors to discover how we can assist you! #urgentcare #urgentcaremarketing #occupationalmedicine #occmedgrowth
