Introducing our first report in Iris's Cultural Intelligence series, helping brands understand the power of participation in culture today. Download our report 🔗https://lnkd.in/e4pjsd8K From Banksy’s latest stunt at Glastonbury Festival to the viral UGC of hyper-realistic murals for the Diablo IV game launch, conversations around street art have been cropping up more frequently in mainstream culture. Graffiti, it turns out, is evolving and thriving as a form of creative self-expression in 2024. This, paired with a more supportive and progressive attitude, is helping the once-controversial subculture to grow and become far more inclusive of brands. Ever wondered how brands can authentically show up in street art spaces? We’ve spoken with some street art experts and communities to show you how. The growing graffiti and street art community offers a unique opportunity for brands to consider how they can show up more effectively in public spaces, enriching communities in the process. In an era of ad-avoidance, hand-painted advertising murals stand out, attracting attention and generating organic social media sharing. Brands should be considering how consumers experience their brand in its entirety and rethinking how their OOHs can better integrate into the communities they want to reach. 🔗Read our report for a full analysis by Emma Bentley here: https://lnkd.in/e4pjsd8K #BrandStrategy #StreetArt #OOH
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Emma Bentley
3w
Thank you to the whole team at Iris for your support on this too :)
So thrilled to kick off the series 🥳
David Murdin this sort of stuff is right up your street!
Strategist | Feminist
3wFrom being a part of the subculture, I wanted to reflect upon what I witness all the time. I think the community is really opening up and there’s space for participation at brand level. If anyone wants to talk more on this then get in touch. Honored to be the author of Iris’ first Cultural Intelligence Report! Here’s to many more!🥳