Baking soda enhances athletic performance? News to me, but apparently well known among elite athletes since the 1980's. Interesting to see how a new company has created a product that delivers baking soda without the negative side effects which has prevented its widespread use. How many other products can overcome hurdles through new delivery systems? Years ago, I launched Citracal Slow Release 1200 Calcium, which leveraged new technology to help improve absorption as well as give consumers their second dose, which they usually forgot to take. Whether enhancing efficacy, reducing side effects, or improving consumer experience, new technologies and delivery systems can take consumer health and wellness products to a new level!
Did the summer Olympics seem a little faster to you? New Olympic records were achieved in half of the distance running events ranging from the 800 meter race to the marathon. The fancy new track in Paris and ever improving shoe technology probably had something to do with it. But the new world records might also be attributed to a surprising ingredient that's probably sitting in your refrigerator - baking soda.
It's no secret that baking soda has the ability to boost athletic performance. Since the 1980's, evidence has shown that baking soda can counteract rising lactic acid levels during exercise, helping to alleviate muscle contractions. But traditional baking soda supplements can be hard on the digestive system. Sure, you might achieve a faster running time, but is it worth risking the runs?
One company seems to have created a gold-medal-winning solution to deliver the optimal amount of baking soda without the side effects. We'll need more data but we're amazed by what seems achievable with an ingredient that has been around for ages. We're excited to see what other super supplements have been hiding right under our noses and what this could mean for health and wellness.
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Why Top Olympic Athletes Use Baking Soda to Boost Performance
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Assistant Vice President, Marketing & Membership Services
5moI used it for the first time on the run portion of Oceanside 70.3. Wasn't bad. Congrats to Mortal Hydration for securing this partnership.