Amazon Added a New Feature to Product Opportunity Explorer. "Purchase Drivers" Amazon shows you features that have a positive impact on sales and a negative impact on sales. Here it is in Amazon's own words. Positive Drivers Features specific to this niche that positively impact the number of units sold by products within it. The impact is calculated by comparing the estimated sales of the products with that feature against the average units sold by all products in the niche. Negative Drivers Features specific to this niche that negatively impact the number of units sold by products within it. The impact is calculated by comparing the estimated sales of the products with that feature against the average units sold by all products in the niche. #amazonfba #amazonadvertising #amazon #ecommerce #cpg
Looks like they are using data that they’ve also had in the marketplace product guidance category insights
I wonder how they calculated that 🧐 Their "customer reviews insights" are quite bad
Interesting feature This feature is also good for product selection
This is great!
The Positive and Negative Drivers concept is interesting. Do you see any downsides to sellers depending too much on this data for their product strategies?
Good move, Amazon. It's about time we get a clearer view of what's working and what's not. Looking forward to leveraging this for some solid adjustments.
Quite an interesting feature, Thanks for sharing Isaac Gross
This is a game-changer for Amazon sellers! The Purchase Drivers feature in Product Opportunity Explorer is going to make it much easier to identify the features that are most important to buyers in a particular niche. This will help us make better decisions about which products to sell and how to position them on the marketplace
Stuff you should add to the listing images ☝🏻 If you miss one positive driver, your CVR will suffer directly.
Walmart Account Manager at Focus Camera Inc.
11moReally cool