Isabelle Knight’s Post

Listening to the fabulous Steve Pratt's book Earn It: Unconventional Strategies for Brave Marketers on my AM walk today. So much wisdom here, I want to have a book club style discussion with others in the content creation world. Just a few highlights: 1. The magic formula of creative bravery plus commitment. 2. Ad conversion rates are really poor and we often don't think about the other side of that story. Meanwhile, we have the opportunity to own the content experience that people opt into (it's a high bar and a rewarding one). 3. Time and attention over reach. Will 2025 be the year you embrace doing the opposite of what most marketers are doing? Who wants to join my book club discussion? 📚 🎧 😊

Ever thought about the power of a byline article in building your expert reputation? Beyond just sharing your expertise, these articles are a strategic tool for expanding your visibility and drawing new audiences to your work. Crafted well, a bylined article is not just an exercise in writing—it’s a strategic extension of your expert brand, providing lasting benefits long after your book is published. Below, I’m sharing my 6 rules to follow to make your byline article stand out #marketing #author #media #thoughtleadership #publishing

You've done the hard work—writing, rewriting, and publishing your book. You believe it's the key to amplifying your voice and opening doors to new opportunities. But if you're experiencing lackluster sales and feel your creation has vanished into the void, you're not alone. As a quiet expert, it’s common to struggle with visibility. Many feel uncomfortable promoting themselves, thinking their book alone will do the heavy lifting. The reality? It’s about being strategic rather than loud. In my latest blog post, I explore how to make your book work for you, turning it into a powerful marketing tool. From strategic content repurposing to creating automated outreach systems, these tips can help you maintain consistent visibility without burning out. Importantly, it's about sharing your authentic story so that your message reaches the right audience. Feeling invisible doesn’t reflect your expertise; it’s an opportunity to refine your approach to visibility. Ready to uncover the potential of your book? Dive deeper into the strategies that can elevate your marketing game. Read the full blog here: https://lnkd.in/gGuKg5m3

Want to create a loyal audience before your book is even published? Take them on the journey with you. One of the biggest obstacles authors face is feeling like they have to do it all alone. But the truth is, your readers want to be part of the process. Sharing updates about your writing, behind-the-scenes moments, and milestones builds excitement and a sense of connection. At Elite Online Publishing, we help you craft a strategy to engage your audience every step of the way—while guiding you through the writing, publishing, and marketing process. Ready to take your audience on this journey and make your book a success? Subscribe to our newsletter for expert guidance: https://lnkd.in/gUQUz-4d

The ONE secret to nailing down your copy effectively You often hear this from authors of bestseller novels: “SHOW, DON'T TELL” But you’re no novelist… You're a → business owner,  → or a founder, → or a coach Who wants to: → close deals  → grow your income → increase your profit Let's keep things simple so you can grasp this in 1.2345 seconds Now, what does it mean? → Be concrete and specific → Not abstract and general… Here are business examples: Tell:  We’re the #1 global advertising company! Show: We’ve helped 500 global brands reach $10B in revenue in 3 years through our ABC formula. Tell: We have the best approach to coming up with content ideas… Show: Here’s our step-by-step guide to coming up with content ideas.  It starts with understanding    → who your ideal client is, → knowing your competition,  → finding the gap of what makes you unique… By using “show, don’t tell” You can craft compelling copy that → Connect with your ideal audience  → Leave a lasting impression  → And drive action PS. Can you give me more examples of “show, don’t tell”?

🚀 Unlock the Power of Book Advertising! 📚 You’ve poured your heart into writing your book, and now it’s time to let the world know about it! Advertising might seem daunting, but it can be a game-changer. Here are eight compelling reasons why you should consider advertising your book: 1. Increased Visibility: Get your book in front of more eyes! Whether through print ads or digital campaigns, a well-placed ad can capture the attention of potential readers. 2. Reach New Audiences: Break out of your usual circles and reach new readers. A creative ad can highlight what makes your book unique and draw in those who might not have found it otherwise. 3. Establish Brand Recognition: Build a lasting impression. Consistent advertising helps readers recognize and remember your name and your work. 4. Gain Valuable Insights: Learn what works! Track your ad performance to understand what resonates with your audience and refine your strategy. 5. Engage with Readers: Start a conversation. Ads can be a great way to connect with readers, inviting them to learn more about you and your book. 6. Generate Revenue: Boost your sales. Effective ads can drive more people to purchase your book, increasing your profits. 7. Control Spending: Make every dollar count. Targeted ads ensure you’re reaching the right people without wasting your budget. 8. Increase Social Media Following: Grow your community. Ads can attract new followers and engage your existing audience, building a loyal fan base. 9. Advertising your book is more than just a marketing tactic—it’s a way to share your passion with the world and ensure your hard work gets the recognition it deserves. 🌟 Ready to take your book to the next level? Connect with us! Visit our website: https://lnkd.in/g_9hPTFt #BookMarketing #AuthorLife #BookPromotion #WritingCommunity #BookAds #IncreaseSales #AuthorBrand #ReachReaders #BookLovers

Exciting News! Join Me at the Make Books Better Summit! I’m thrilled to share that I’ll be speaking at the upcoming Make Books Better Summit!  This isn’t just another online event; it’s a five-day deep dive into everything that makes books unforgettable! What’s Happening? From December 10-14, I’ll be joining a lineup of incredible industry experts to bring you practical, inspiring sessions on topics like brand building, content creation, networking, audience growth, and more. It’s all tailored for writers, editors, marketers, and anyone who loves books and wants to make a lasting impact. I'll be speaking on Thursday December 12th. My session is titled "How to Save Money When Working with a Professional Copy and Line Editor." You can attend the event for FREE while it's live, but if you'd like permanent access to the session recordings (and some awesome VIP gifts!), you can purchase a VIP pass (and if you use my link, I'll get a commission at no additional cost to you!). Why Attend? This summit will equip you with tools, strategies, and insights to bring your book projects to life or give your existing work that extra polish. Whether you’re writing, editing, marketing, or publishing, there’s something here for everyone. Here’s How to Register: https://lnkd.in/ePH9SdVU Don’t miss out on this unique opportunity to connect with like-minded professionals and learn from the best in the industry. Grab your spot now and let’s Make Books Better together! I hope to see you there!

𝗛𝗢𝗪 𝗧𝗢 𝗠𝗔𝗥𝗞𝗘𝗧 𝗬𝗢𝗨𝗥 𝗙𝗜𝗥𝗦𝗧 𝗕𝗢𝗢𝗞 1. 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗬𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿 𝗕𝗿𝗮𝗻𝗱: Develop a personal brand that reflects your background, influences, and interests to connect with potential readers. 2.𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗔𝘂𝘁𝗵𝗼𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: Set up a streamlined website featuring your bio, book excerpts, purchase links, and contact details. Include links to social media and a downloadable media kit. 3. 𝗕𝘂𝗶𝗹𝗱 𝗮𝗻𝗱 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗮𝗻 𝗘𝗺𝗮𝗶𝗹 𝗟𝗶𝘀𝘁: Use your website to gather email subscribers by offering a free chapter as a lead magnet. Send regular updates to keep your audience engaged. 4. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗧𝗮𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Understand who your readers are and tailor your marketing efforts to where they are most active, be it online or in bookstores. 5.𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗕𝗼𝗼𝗸 𝗥𝗲𝘃𝗶𝗲𝘄𝗲𝗿𝘀: Contact bloggers and reviewers in your genre to secure reviews that boost visibility and credibility. 6.𝗦𝗲𝗹𝗲𝗰𝘁 𝗮𝗻 𝗘𝘆𝗲-𝗖𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗕𝗼𝗼𝗸 𝗖𝗼𝘃𝗲𝗿: Invest in a professional, standout cover to attract readers’ attention. 7. 𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Create targeted ads linked to your book’s sales page from a dedicated business page. 8. 𝗦𝘂𝗯𝗺𝗶𝘁 𝗬𝗼𝘂𝗿 𝗕𝗼𝗼𝗸 𝗳𝗼𝗿 𝗔𝘄𝗮𝗿𝗱𝘀: Don't overlook the prestige and marketing benefits of book awards. Research awards that cater to your genre and submit your book. Winning or even being nominated can boost your credibility and visibility in the literary community. 𝙍𝙚𝙖𝙙𝙮 𝙩𝙤 𝙩𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙗𝙤𝙤𝙠 𝙛𝙧𝙤𝙢 𝙢𝙖𝙣𝙪𝙨𝙘𝙧𝙞𝙥𝙩 𝙩𝙤 𝙢𝙪𝙨𝙩-𝙧𝙚𝙖𝙙? Start building your author brand today, engage directly with your readers, and harness the power of strategic marketing to carve out your niche in the literary world. And if you're interested in submitting your book for awards, we're here to help guide you through the process. Take the first step toward a successful writing career—visit our website to learn more and get started! https://lnkd.in/gvQskT9T #BookAwards #AuthorLife #WritingCommunity #BookMarketing #Publish

After a few days off moving house (not recommended when we have some of the hottest days of the year so far), I've come back to a busy inbox... But this inbox is full of brilliant client coverage, exciting new project confirmations, fantastic client and partner testimonials and a whole host of other amazing work by the Ambition PR team 🤩 If you're an author launching their book in 2024 or a professional services team ready to showcase your expertise on a global stage, AmbitionPR is on-hand to increase your visibility, credibility and influence 💪 #BookPR #BookPublicity #PRAgency

I’ve read dozens of books, but this one truly changed my game: (And no, it’s not Rich Dad Poor Dad.) → Influence by Robert Cialdini. This book reshaped how I approach marketing—and life. Here’s how you can use its 6 principles to win on LinkedIn: 1. Reciprocity: Make your free content so good, it rivals their paid programs. 2. Consistency: Show up regularly—posting and engaging are your superpowers. 3. Social Proof: Share your results and transformations—your story inspires. 4. Authority: Stick to one topic and become the trusted expert in your niche. 5. Liking: Be human. Share your journey and connect on a personal level. 6. Scarcity: Carve out your unique niche. No one else can be you. I re-read this book every 3 months because its lessons are timeless. It taught me more than my marketing degree ever could. Master these principles → and watch your influence grow.