Hear our founder answer some of the most commonly asked questions on First Rain Perfume by Isak.
Curious Soul | Founder at ISAK Fragrances | Shark 🦈 Tank India | Craft Brand of the Year (International Craft Awards) | Tie Global Women Entrepreneur | Top 25 Emerging Brands (Nykaa X LBB)
Embracing Honesty: The Key to Authentic Customer Connections Have you ever wondered if addressing the elephant in the room could actually boost your brand? At ISAK Fragrances, we decided to find out. Our best-seller, First Rain, often flies off the shelves, but some of you have noted that it doesn’t last as long as our other products. Instead of hiding behind marketing jargon, we chose transparency. Our team was initially hesitant, worrying it might diminish the product’s appeal. But we went ahead with the authentic answer, and it paid off. In our recent video, we talked openly about why First Rain, crafted with natural ingredients, may not last as long as other synthetic-heavy perfumes and why is it often sold out. The response was incredible! Our audience loved the honesty, and it boosted the trust in the brand. This reminded me of Patagonia's "Don't Buy This Jacket" campaign, where they highlighted the environmental impact of their products, urging customers to think twice before purchasing. It seemed counterintuitive, but it built massive trust and loyalty. 💬 What do you think about transparent marketing? Have you had similar experiences where honesty led to unexpected positive results? Share your stories and let’s chat! ISAK Fragrances Peyush Bansal Sambhav Rakyan Vibhore Jayaswal Ritesh Mohan retailritesh Siddharth Vijayvergiya Ashna Gangrade Arpita Jaiswal Charu Tripathi #TruthBehindFirstRain #NaturalPerfumery #AuthenticMarketing #TransparencyInBusiness #ISAKFragrances #PerfumeLovers #MarketingEthics #CustomerTrust #NichePerfumery #MakeInIndia #IndianPerfumery #Homegrown
