Curious Soul | Founder at ISAK Fragrances | Shark 🦈 Tank India | Craft Brand of the Year (International Craft Awards) | Tie Global Women Entrepreneur | Top 25 Emerging Brands (Nykaa X LBB)
Sustainability has become a cornerstone of the modern perfumery industry, reflecting a growing awareness of the environmental and social impacts of ingredient sourcing. At the World Perfumery Congress, sustainability was a recurring theme, with numerous discussions and presentations highlighting the importance of ethical and sustainable practices in creating high-quality fragrances. One of the key aspects of sustainability in perfumery is ensuring fair pricing for farmers and producers of natural ingredients. I had a detailed discussion with Filip Lissicharov from Enio Bonchev, Bulgaria where we talked about the steps we can take towards fair pricing & sustainability in perfumery. The cultivation and harvesting of essential oils, resins, and other raw materials often occur in regions where the produce happens and often is the primary livelihood. By providing fair compensation, the industry can support these communities and ensure the sustainability of their practices. This not only helps in maintaining a stable supply of high-quality ingredients but also promotes social equity and economic development. I was particularly pleased to see a strong presence of natural ingredient providers from India, Egypt, Sri Lanka, Australia and Bulgaria. These regions are known for their rich biodiversity and traditional expertise in cultivating aromatic plants. Their participation in the congress underscored the global effort to promote sustainable and ethical sourcing practices. In addition to fair pricing, sustainability in perfumery also involves the careful management of natural resources. Ingredients such as sandalwood, which could be harvested to the point of endangerment, are protected extensively, especially in India. Sustainable cultivation practices, including reforestation projects and controlled harvesting methods, are essential to protect these precious resources. Working with synthetic molecules is also important for ingredients derived from animals, such as musk, ambergris, and civet, or those that are protected, like sandalwood. The ethical and environmental concerns associated with these materials have led to the creation of synthetic alternatives that mimic their scent profiles without the need for animal exploitation or further depletion of natural resources. This approach not only addresses ethical concerns but also ensures a consistent and reliable supply of these valuable scent components. What according to you could be some of the important concerns that perfumers should address for a sweeter future? ISAK Fragrances #WorldPerfumeryCongressGeneva #IsakFragrances #NichePerfumery #MakeInIndia #Sustainability #Homegrown
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3mo#isakfragrances Excited for more updates 😍