ISBA’s Post

View organization page for ISBA, graphic

6,453 followers

ISBA was delighted to join Kantar Media in Cannes this year to provide an update on Origin - The UK Cross Media Measurement Programme. Jenny Bullis, CEO of dentsu Media tells us why Origin is so important to the advertising ecosystem in the video below ⬇ You can also find out more about the Origin project in the comments below

To view or add a comment, sign in

Explore topics