ISC2 London Chapter’s Post

Check out this video and consider Jurney for your future projects!

Let me introduce Judge Rich. He’s not the sidekick to DJ Judge Jules (I was formerly known as DJ Sarong). Nor have I taken to hanging around in courtrooms. I’m taking part in the only kind of judging I like (see my post on Authenticity https://lnkd.in/e6NHDW5V) for The Stevie® Awards As a judge for Customer Service Team of the Year, it’s absolutely amazing to find out what so many businesses have been working on, the ideas they have implemented, the difficulties they have overcome, and how they have measured their results. I often discuss customer experience, and I believe it’s a crucial part of any brand. So, big thanks to Claire Oatway for having me onboard. There are nine different Stevie Awards and entries for some categories are still open, so have a look and consider entering. It’s a great way to celebrate your successes. I’m off to put my wig and robes on, ready to be inspired by more fantastic entries. #stevieawards #customerservice #customerexperience #branding #businessgrowth #authenticity #judge #marketingmentor #salesmentor #customerserviceexpert #steviecustomerawards #customerserviceteamaward #businessawards #celebrateyoursuccess #careerachievements #richersolutions #kingofpinpoint

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

🚀 The Latin American e-commerce market is booming! 🌎 By 2028 it is projected to hit an astounding $270B! 🌍 Amazon Worldwide Marketplaces 🌍 Brazil and Mexico rank #3 and #4... so, why aren’t you selling there yet? 🤔 I know, the complexities can seem daunting. 😅 But the good news is, there are 𝗦𝗜𝗠𝗣𝗟𝗘, hassle-free solutions to help you break into this market: 📑 No tax forms 🚫 No duties complexities 🗣️ No need to speak Spanish or Portuguese 🌟 Just like in the U.S., where you diversify across platforms like Amazon, eBay, and Walmart, you should consider using 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 platforms in LATAM too! Here’s a great success story: A perfume and cosmetics distributor from New Jersey joined around 6 months ago and now processes nearly 2,000 orders a month! 🚀 What contributed to their success? • Seamless API integration and full product assortment upload • Competitive pricing on high-demand items • Regular interaction with the Sales team to join key campaigns • Smooth logistics operation, powered by SkyPostal 🚚 Let’s discuss how you can achieve similar results! PM me or Schedule a meeting at your convenience.  https://lnkd.in/eBp3tF4b #LATAMEcommerce #EcommerceGrowth #AmazonBrazil #AmazonMexico #LogisticsSolutions #CrossBorderCommerce #nocnoc #BusinessExpansion #SkyPostal #GlobalBusiness #ShippingMadeEasy #SalesGrowth #MarketplaceExpansion #LATAMGrowth

Watch this video. This is grade-A Maurice! He really cares about people and helping coaches! #authentic #genuine #CoachingTool #Coaches #LifeCoaches #Hypnotherapist #Therapy

Networking as a student is so out of my comfort zone. Going and striking a conversation with random people in various industries is something I find both difficult and enjoyable at the same time. One thing which these events really help in is to build the skill of active listening. When I first started attending networking events, I felt overwhelmed by the prospect of approaching professionals and engaging in meaningful conversations. The fear of saying the wrong thing or not being able to keep up with the discussion often held me back. However, as I attended more events and forced myself out of my comfort zone, I began to realize the value of active listening. Active listening isn't just about hearing what someone says; it's about fully understanding their perspective, thoughts, and emotions. In a networking setting, it's crucial for building rapport, establishing connections, and learning from others' experiences. I'm excited to continue honing my active listening skills and building meaningful connections in the vibrant community of professionals on LinkedIn and beyond! Let's connect and learn from each other! Young Engineers Australia SA 🌟 #Networking #ActiveListening #ProfessionalGrowth #StudentLife #BuildingConnections 🤝📚

Diving into the world of networking as a student has been like stepping onto a lively dance floor—it's both challenging and exhilarating. Mingling with individuals from diverse industries is a delightful yet tricky performance, an art form I'm still perfecting. Engaging in spontaneous conversations at these events is a rollercoaster of difficulty and enjoyment. Initially, networking felt like entering a maze where approaching seasoned professionals seemed like a daunting task. The fear of stumbling over words or lagging in conversations created a mental roadblock. Yet, as I pushed past these initial hesitations and ventured beyond my comfort zone, a transformative realization unfolded—the power of active listening. Active listening, beyond merely hearing words, became my secret weapon. It's the key to unlocking rapport, forging connections, and mining insights from others' experiences in the networking realm. Excited to sharpen my active listening skills, I look forward to weaving meaningful connections in the vibrant professional tapestry on LinkedIn and beyond! Let's connect and embark on this journey of mutual discovery ! Thanks to Engineers Australia & Young Engineers Australia SA. #networking #engineers #building #studentlife

Achieving unmatched software accuracy and delivering strong #ROI are just the beginning. When you're solving a critical market challenge, the real key is building the right infrastructure to scale seamlessly. Strategic partnerships are essential to driving this growth and shaping the future of #AI-driven solutions. Together, WaitTime, Intel Corporation, and Wesco are accelerating innovation, expanding global reach, and setting new standards in crowd management technology. #WaitTime #Intel #Wesco #AI #Scalability #ComputerVision #StrategicPartnerships

I often shout about the 'Mastermind' I'm proud to be a part of: Bigger Brighter Bolder, but sometimes the proof is in the pudding - check out clips from actual members. We start each and every session with an update on our progress for that month & these are just a few of them! - Want to get to know other business owners? - Want someone to share the highs and lows of the entrepreneurial journey with? - Want someone to hold you accountable? - Want to set goals (and actually achieve them?) You need to get in on this. Reach out to me and I can let you know when the next taster session is coming up so you can check it out for yourself. #videotestimonials #mastermindgroup #bbb #biggerbrighterbolder

If you've ever considered serving on a board, check out this fabulous event tomorrow: Leadership Through Board Service. Panel members will share their wisdom on how to find the right board for you, what it takes to be a great board member, and the importance of women serving in these positions. #thoughtleadership