Isentia’s Post

Isentia (Insights powered by Pulsar) unveils our latest research on the evolving landscape of Buy Now, Pay Later (BNPL) platforms through two distinct reports: one tailored for our PR and communications audience, and another crafted for marketers and advertisers. As BNPL continues to reshape consumer finance globally, our new reports dive deep into the latest trends and insights, from shifting consumer behaviors to regulatory impacts and strategic considerations for businesses, this paper explores it all. For PR and communications professionals:  💡 Insights into BNPL's impact on public perception of financial health and brands.  💡 A breakdown of the media and influencers shaping conversation around BNPL. For marketers:  💡 How BNPL’s narrative is shifting towards a needed lifesaver for audiences. 💡 Concerns and consumer preferences in BNPL adoption. Get your copy of the report 👇 https://lnkd.in/g5CQsGsX For those interested in exploring Pulsar's methodologies and solutions, reach out to fabian.selva@isentia.com or send a DM. #mediaintelligence

With high interest rates and tight budgets, Buy Now, Pay Later (BNPL) is becoming a financial go-to for essentials, not just luxuries. This shift in spending habits is huge! As calls for more regulation grow, understanding evolving attitudes is essential. Pulsar and Isentia's latest report offers data-backed insights on the BNPL landscape and its impact on brands and PR strategies. What do you think about the use of Buy Now, Pay later purchasing methods?

A recent Juniper Research study forecasts a remarkable surge in BNPL (Buy Now Pay Later) usage, which is expected to reach over 900 million users globally by 2027, up from 360 million in 2022. This 157% growth is attributed to the upcoming economic downturn, driving the demand for affordable credit solutions—an insightful reflection of how consumer behavior adapts to economic challenges. #bnpl #fintechtrends #economicinsight

Please see our latest report on the trajectory of BNPL.

BNPL isn't just a trend—it's a game-changer for businesses! 🚀 Offering Buy Now, Pay Later options can significantly boost sales by making products more accessible to a broader audience. It’s all about meeting customers where they are, with the flexibility to pay over time. BNPL is reshaping consumer spending habits and driving growth in retail, making it easier for customers to make purchases they might otherwise hesitate on. Imagine the potential of turning window shoppers into loyal customers simply by offering a flexible payment solution. #BNPL #BusinessGrowth #RetailRevolution #CustomerExperience

The “buy now, pay later” product is analysed, examining its strengths, opportunities, and challenges for consumers, service providers, investors, and regulators. The model and simulation underscore the robust appeal of BNPL as a deferred payment solution for consumers. While its simplest form is universally attractive, more intricate variants may yield equitable benefi ts selectively among stakeholders. https://lnkd.in/grUeshFH

The “buy now, pay later” product is analysed, examining its strengths, opportunities, and challenges for consumers, service providers, investors, and regulators. The model and simulation underscore the robust appeal of BNPL as a deferred payment solution for consumers. While its simplest form is universally attractive, more intricate variants may yield equitable benefi ts selectively among stakeholders. https://lnkd.in/grUeshFH

Getting in early as an investor means that you're getting in a discount. As the rounds go on the price goes up and the discounts, if there are any, get smaller. If you want to pay full retail, then by all means sit on the sidelines and wait, but if you want to get in on a good deal with a big discount, get in as early as you can.

Although usage is down 15% since last year, the Buy Now Pay Later (BNPL) trend is here to stay. Check out this chart: The market size for BNPL services is expected to grow 44% by 2028. And we believe that growth will be driven by high-income consumers spending on big-ticket items. Not low income consumers. 💡 Bonus takeaway: If you’re marketing sells high ticket products, BNPL could boost conversions.

BNPL services, like other forms of credit, can serve an important and sometimes necessary function for some consumers. Our latest survey shows that there are real behavioural shifts underway as a result of BNPL in Canada. Download the research to learn more.