🎶Step into nostalgia with our new MTV Collection! 🎶 Just as MTV connected millions through music and culture, our brand is bringing back those memories with our latest slide collection. From the vibrant colors to the iconic logos, each slide is a tribute to the timeless appeal of MTV and the unforgettable moments it brought to our lives. Join us in celebrating the nostalgia and MTV. Step into comfort, style, and memories with every pair! #mtv #Nostalgia #FootwearFashion #IconicMoments
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As a part of Deloitte's 2024 Media Trends Report, the graphic below shows young adults are more likely to say their fandoms are important to their identity. Overall... more than a third of consumers say that fandom music artists and sports teams are extremely/somewhat important to their identity. When broken down by age, members of Gen Z are 57% more likely to feel this way about their favorite music artist. Those considered to be Millennials are 67% more likely to say fandom of their favorite video game is important to who they are as a person. #genz #millennials #genx #babyboomers #videogames #music #sports #tvshows #television #movies #moviefranchises #franchisetentpoles #deloitte #mediatrends #sportsteams #musicartists #musicians #videogames #gamers #personalidentity
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BIPOC THEATER NEWS: "...[the Broadway industry] has been slow to recover from Covid-19: Admissions totaling 12.3 million for the 2022-23 were nearly 17% lower than the record-breaking pre-pandemic levels of the 2018-19 season. The good news: Broadway audiences were more diverse than ever last season, with 29% of attendees identifying themselves as Black, Indigenous or People of Color. The figure compares with 26% in the 2018-19 season." https://lnkd.in/eF_j-bz4 + 3 feature stories in the Fall 2023 issue of 'American Theatre' magazine: "Changes Come Fast, Change Comes Slow": How a cohort of artistic directors of color, recently hired at major U.S. theatres, have confronted unforeseen upheavals. https://lnkd.in/dk53_vrd "Theatres No Longer Bound to the Stage": How 6 BIPOC theatres have embraced new mediums and built new audiences. https://lnkd.in/ezU4Vy5C "A Harlem Renaissance": How theatres in the historic NYC neighborhood are stepping up their game with artists and audiences. https://lnkd.in/eDhbgJJh
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"I Want My MTV" The Three-Word Revolution That Hijacked Pop Culture In 1982, while most ad execs were still fumbling with rabbit ears, George Lois lobbed a cultural grenade. His weapon? Three words that would make cable operators sweat and teenagers riot: "I Want My MTV" This wasn't just a tagline. It was a battle cry, a generational manifesto compressed into a sound bite. Picture this: Mick Jagger, swagger intact, pointing at YOU through the TV screen. "Where's my MTV?" he demands. Suddenly, you're not just a viewer. You're a co-conspirator in a music revolution. Lois didn't just create an ad. He weaponized FOMO before it was cool. Every teenager with a pulse was suddenly seized by an urgent need they didn't know they had 24 hours ago. Cable companies? They were besieged by an army of MTV-craving youth, parents in tow, wallets open. This wasn't marketing. This was alchemy. In one fell swoop, Lois transformed MTV from a struggling startup into the coolest kid on the block. He didn't just move product. He moved culture. The result? MTV subscriptions exploded like a supernova. A visual revolution erupted in living rooms across America. The music industry? It would never be the same. But here's the kicker: "I Want My MTV" transcended its original mission. It became shorthand for an entire era. A linguistic time capsule of 80s youth culture. So, next time you're staring at a blank page, remember: You're not writing copy. You're crafting cultural gunpowder. Your words could be the spark that ignites the next revolution. The question is: Do you have the guts to light the fuse? https://lnkd.in/ds8fhuE5
I Want My Mtv
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I Help Transform Leaders & Cultures to Drive Organizational Excellence | Expert in Leadership Development & Change Management PROSCI
I was watching the MTV Awards the other day and saw a new artist, Chappell Roan, perform *Good Luck, Babe*. The lyrics reminded me of the desire—and the disappointment—we often feel when we want others to change. Have you ever thought you could change someone? Entered into a relationship or working partnership with that hope, only to be let down? Think back to a time when *you* struggled to change. Why was it so hard? Change rewires our brains, and that’s no easy task. So, whether you're leading others or reflecting on your personal life, when you find yourself wishing someone else would change, remember your own efforts. Give grace, empathy, and support. But also know when it’s time to walk away and close the door on that relationship. Change is possible, but it requires willingness—and sometimes it's just not there. Next time you're disappointed, remember these three things: 1. Change is a process, not an event. 2. People change on their own timeline. 3. Sometimes, the best thing you can do is let go. #ChangeIsHard #GraceAndBoundaries #KnowWhenToWalkAway
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I’m thrilled to share exciting new research No Guarantees has commissioned in partnership with leading trends and generation research firm Culture Co-Op. The report explores what Gen Z and Millennials think about Broadway, examines the reasons they aren’t showing up, and suggests strategic steps the industry can take to cultivate new, engaged audiences. The research shows that Gen Z and Millennials’ lack of Broadway attendance is not due to details like a particular show’s cast, subject matter, or number of awards it has received. Instead, it’s a handful of deep misconceptions about Broadway itself, like confusion about ticket prices, the number of shows playing at any given time, access to tickets, and who Broadway is even meant for. The great news for Broadway is that while Gen Z & Millennials may not know much about individual shows or what’s happening in the theater industry, the Broadway brand remains extraordinarily strong. They are curious about us, and 91% even reported being more interested in Broadway simply by taking the survey! They’re ready to be brought into the fold. This gives all of us the ability to appeal to the existing interest of new, young audiences and develop a modern, actionable strategy to make it happen - to meet people where they really are. There’s so much to dive into so please check out the full report, which you can download at noguarantees.com. Please feel free to reach out with any questions, comments, or ideas!
No Guarantees Theatrical Productions
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We love seeing this research being commissioned by the wonderful folx over at No Guarantees! Making sure that we know how to reach and speak to Millennial and Gen Z theater-goers is such a necessary piece of the puzzle to building a more expansive, inclusive, and sustainable future model for theater everywhere. A couple of points we found particularly interesting: 1. Gen Z and Millennials lack an awareness of the titles currently on Broadway. While this isn't the largest surprise, what was particularly shocking was that "In total, young people were more aware of shows that never existed than some of the most celebrated, award-winning productions, like Kimberly* Akimbo and Hadestown." 2. It is inspiring to hear that “85% agree, ‘Live entertainment is a place for me to unplug and tune into IRL’ and 83% say a big benefit of live events is socializing with friends…” Live events is still known to all as a useful community building tool, even to the next generation. We come away curious to know Gen Z and Millennials perspective on theater as a larger market in addition to Broadway. Do young people know more about touring productions in their areas? Regional theater? Community? What are the productions they are aware of at all, if any? Theater has an ability to specifically address the feelings of isolation and loneliness reported about in our youth population through creative expression and community. On top of that, the next generation of theater-makers are going to be culture definers, something with economic and market-defining potential. The most important question for us at Spectra is: how can we best meet them in the spaces that they occupy as digital natives?
I’m thrilled to share exciting new research No Guarantees has commissioned in partnership with leading trends and generation research firm Culture Co-Op. The report explores what Gen Z and Millennials think about Broadway, examines the reasons they aren’t showing up, and suggests strategic steps the industry can take to cultivate new, engaged audiences. The research shows that Gen Z and Millennials’ lack of Broadway attendance is not due to details like a particular show’s cast, subject matter, or number of awards it has received. Instead, it’s a handful of deep misconceptions about Broadway itself, like confusion about ticket prices, the number of shows playing at any given time, access to tickets, and who Broadway is even meant for. The great news for Broadway is that while Gen Z & Millennials may not know much about individual shows or what’s happening in the theater industry, the Broadway brand remains extraordinarily strong. They are curious about us, and 91% even reported being more interested in Broadway simply by taking the survey! They’re ready to be brought into the fold. This gives all of us the ability to appeal to the existing interest of new, young audiences and develop a modern, actionable strategy to make it happen - to meet people where they really are. There’s so much to dive into so please check out the full report, which you can download at noguarantees.com. Please feel free to reach out with any questions, comments, or ideas!
No Guarantees Theatrical Productions
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“60 Minutes.” MTV. “The Daily Show.” The future of some of America’s most recognized cultural icons is unknown as the fate of their owner, the Hollywood and media conglomerate Paramount Global, hangs in the balance. Paramount may be on the verge of being sold, its prospects uncertain. Maybe the possibility of its demise isn’t worth lamenting. Maybe we should just crown Netflix the new king of Hollywood. Perhaps the sources of our next cultural touchstones are to be found on TikTok, Instagram Reels and YouTube, and not in the maze-like corridors of the CBS Broadcast Center on West 57th Street or in Paramount Pictures’ 65-acre Melrose Avenue lot. Because Paramount Global’s ownership structure gives all power to its largest voting shareholder, the company’s future comes down to the whims of just one person: the 70-year-old heiress Shari Redstone.
Opinion | The Slow Death of a Fabled Media Empire
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How does theatrical reinvent itself to compete with the current environment? One innovative evolution I’m bullish on: turning theatrical releases into shorter-window, multi-episode events. After all, if streamers have redefined “series” as “multi-part, 8-hour movies distributed weekly” why can’t theatrical movies redefine themselves similarly? Sam Mendes’ newly announced Beatles quadrilogy (all 4 features to be released in 2027), isn’t even the first experiment of its kind. This year we’ll get Kevin Costner’s HORIZON: Part One out June 28th 2024, Part Two out Aug 16th 2024… both films released a mere seven weeks apart. Can you imagine a world where the next Lord of the Rings or Star Wars trilogy isn’t spaced out over 3 years, but instead 6-12 months? A world where a major release isn’t a weekend event, but rather a months-long or year-long event? There’s been much hand-wringing over the decline of theatrical. That audiences simply don’t value that experience anymore. I’ve never subscribed to that. But I do think streaming (and a noisy, oversaturated, siloed environment in general) has absolutely changed what is necessary to create a truly unmissable entertainment/cultural event. Whether this sort of multi-film, accelerated release-schedule has the power to break through the noise remains to be seen, but I’m very excited to see theatrical distribution taking these type of big, innovative swings.
“Yeah, Yeah, Yeah!" #SonyPics, Sam Mendes, and Neal Street Productions announced a groundbreaking creative endeavor to tell the story of #TheBeatles with four distinct theatrical feature films. The project marks the first time Apple Corps Ltd. and The Beatles have granted full life story and music rights for a scripted film https://lnkd.in/dc3kjp-S
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Director Brand Communications at KraftHeinz | Award-winning agency + in-house veteran | Innovator and iconoclast
LEGO as the new platform for a biopic is blowing my mind right now, in all the best ways
Pharrell 🤝 LEGO Watch the trailer for PIECE BY PIECE, a one-of-a-kind cinematic experience about one of music's most innovative minds. Only in theaters October 11. FEATURING: Gwen Stefani Kendrick Lamar Timbaland Justin Timberlake Busta Rhymes Jay-Z Snoop Dogg N.O.R.E
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