ISPO’s Post

Hong Kong is taking center stage as a global hub for sports and entertainment with the upcoming Kai Tak Sports Park, set to open in the first quarter of 2025. Built on the iconic site of the former Kai Tak Airport, this ambitious project will become Hong Kong's largest sports venue, featuring a 50,000-seat Main Stadium, a 10,000-seat Indoor Arena and a 5,000-seat Public Sports Ground. Kai Tak Sports Park is expected to redefine what Hong Kong has to offer to the world, hosting major events such as the Hong Kong Sevens in March and the Coldplay concert in April, and key sports competitions during China’s 15th National Games in 2025. This landmark development is set to draw global attention and elevate Hong Kong's international appeal, blending innovation with sustainability to create a dynamic space for sports and cultural events. Photo credits: South China Morning Post SCMP #HongKong #Sports #Entertainment #KaiTakSportsPark #GlobalEntertainmentHub #SportsInnovation

Beyond the shelf: The voice of the brand What really goes into the innovation and development of a brand's products? It's more than just the end product you see on the shelf - it's the passion, research and collaboration that bring those products to life. 🌟🔍 CAMPUS GAER 2024 was an opportunity to go beyond traditional product showcases and engage in deep discussions about what drives our innovation at GAMA. Speaking directly to the dedicated people who bring our products to you, we shared the intricacies of our technologies and the vision that drives our designs. These interactions are crucial - they also ensure that our partners are well informed and ready to communicate the true value of our products to consumers. At GAMA, every product is a testament to our commitment to excellence and innovation, nurtured through continuous learning and real conversations. Events like CAMPUS GAER are essential, reminding us of the importance of connectivity and transparency in everything we do. Stefano Tascini #GAMA #BeyondTheShelf #CampusGAER2024 #InnovationInHairCare #IndustryLeadership

𝗦𝗽𝗼𝗿𝘁𝘀 𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻 𝗔𝘀𝗶𝗮 is thriving! We’re seeing amazing results – from the significant market growth and increasing international influence to the flourishing local leagues. In fact, the Asia Pacific sports team and clubs market is expanding at a CAGR of over 5% and is poised for robust growth in the coming years. This growth is driven by heavy investments, technological innovations, and increasing popularity at the global stage. Consider the Indian Premier League (IPL) or the Chinese Super League (CSL)—these local leagues are gaining global recognition. The IPL, notably, has emerged as one of the most highly valued sports leagues worldwide. Moreover, there is a strong wave of e-sports taking Asia by storm. The record-breaking 2.8 million peak viewership for the 2022 MLBB SEA Cup in Malaysia underscores the dominance of e-sports in the region. The technological advancements are also noteworthy—leagues are harnessing digital media and technology to amplify fan engagement and revenue. Internet connections and smartphones are powering this digital revolution, with personalized viewing options and real-time data analytics leading the charge. Government support across Asia is another key factor, with significant investments being made in sports infrastructure and development programs, further elevating national prestige. An example of this is China's focus on developing sports infrastructure, paving the way for hosting grand international events like the Olympic Games. It's clear that the trend of sports franchise ownership in Asia is marked by rapid growth and numerous exciting opportunities. #SportsFranchiseOwnership #AsiaSports #MarketGrowth #E sports #DigitalRevolution #FanEngagement #InvestmentOpportunities #SportsDevelopment #TechnologyInSports #IPL #CSL #customerlab

Few months back, I was honored to share the stage with Mr Li Kang from iRunner (China), Mr Excel from Mega Tech (Philippines), and Mr Pramod from Timing Technologies India for a panel discussion about bringing the world's best timing equipment to developing markets. Mr Li, Mr Excel, and Mr Pramod are industry pioneers and leaders in each of their market. It was really interesting to learn from their experiences on how to thrive in difficult markets. China is overwhelmed with local brand competitions; Philippines is geographically challenged as the country is made up of more than 7600 islands, making transportation of equipment extremely difficult; and India is an extremely price sensitive market with a vast population to serve. It was a fruitful discussion as we came to a few conclusions: 1. We need to find the right customers for our products and services. As a company which offers the most accurate, durable, and reliable timing technologies, we should spare our focus on the right audience who values our products as they deserve. 2. We need to continue to add value to our products and services. On top of timing services, sports event organizers are looking to offer a wholesome experience to their athletes. The experience starts even before they register for a race, until they receive a finisher medal, and it continues with post-race engagements. In order to achieve this, collaboration in vertical markets is crucial. Despite multitude of challenges presented in developing markets, sports industry in Asia is growing rapidly and its potential is undeniable. As a leader in the sports timing industry, we continue to work with passionate people and companies from across the region. I cannot wait to see the positive changes in the market, and I am excited to be part of it!

The 2024 Paris Olympics is over, but China’s passion for summer sports is only beginning. We scrapped over 134 million social media posts about sports this summer to identify consumer trends, rising brands, and sports drivers. Download the report to see our findings! 📕 Download China’s summer sports market recap report here: https://lnkd.in/gp74sKhv Some highlights: 👫 From competition to leisure: 60% of posts about reasons for doing sports are about recreation and leisure, up from 39% in 2023. 🧓 The sports market is diversifying. Not only are new interests in sports emerging, but new consumer groups, like those over 50 years old, are becoming more involved. 🏇 Elite sports like horse-back riding are not just a trend but educational investments and bonus points for studying abroad. 🛍 From products to experiences: Posts about rock climbing and river tracing have both increased over 200% since last year. 👕 The competitive landscape is intensifying, urging brands to promptly identify what consumers value and offering it effectively. #HOKA was the most talked about brand this summer due to their offline events and celebrity collaborations. 💎 Download the report here: https://lnkd.in/gp74sKhv #ChinaMarket #ConsumerTrends #ChinaInsights #SummerSports

Over the past decade, Malaysia has made significant strides in sports science, transitioning from a ‘tick box’ approach to a more integrated practice. #SportsScience #SportPsychology #SelangorRedGiants https://lnkd.in/gnusUCpw

CAAPA 2024 | Giant Island Sports 👇 Under the thriving development of the global cultural and tourism industry, the sports and entertainment sector has encountered new opportunities and challenges. Breaking away from traditional thinking, embracing innovation, and standing out in the market have become enduring goals for economic entities. At this year’s exhibition, Giant Island Sports positioned itself with the theme “Focusing on Family Entertainment and Sports, Pursuing Differentiation, Empowering Commerce.” The event showcased our new products, technologies, materials, processes, and trends in the field, aiming to drive business collaboration, brand promotion, technological applications, channel expansion, and concept dissemination within the family sports and entertainment industry. The goal is to establish the concept of one-stop services as a new force, highlight differentiated products as key players, and let emerging trends shape the future. 👏 #CAAPA #AMUSEMENT #FAMILYENTERTAINMENTCENTER #SUPPLIER #INDOORPLAYGROUND #ONESTOPSERVICE #GIANTISLANDSPORTS

The 2024 Paris Olympics is over, but China’s passion for summer sports is only beginning. We scrapped over 134 million social media posts about sports this summer to identify consumer trends, rising brands, and sports drivers. Download the report to see our findings! 📕 Download China’s summer sports market recap report here: https://lnkd.in/gNhp6USp Some highlights: 👫 From competition to leisure: 60% of posts about reasons for doing sports are about recreation and leisure, up from 39% in 2023. 🧓 The sports market is diversifying. Not only are new interests in sports emerging, but new consumer groups, like those over 50 years old, are becoming more involved. 🏇 Elite sports like horse-back riding are not just a trend but educational investments and bonus points for studying abroad. 🛍 From products to experiences: Posts about rock climbing and river tracing have both increased over 200% since last year. 👕 The competitive landscape is intensifying, urging brands to promptly identify what consumers value and offering it effectively. #HOKA was the most talked about brand this summer due to their offline events and celebrity collaborations. 💎 Download the report here: https://lnkd.in/gNhp6USp #ChinaMarket #ConsumerTrends #ChinaInsights #SummerSports

The 2024 Paris Olympics is over, but China’s passion for summer sports is only beginning. We scrapped over 134 million social media posts about sports this summer to identify consumer trends, rising brands, and sports drivers. Download the report to see our findings! 📕 Download China’s summer sports market recap report here: https://lnkd.in/gqVThfWC Some highlights: 👫 From competition to leisure: 60% of posts about reasons for doing sports are about recreation and leisure, up from 39% in 2023. 🧓 The sports market is diversifying. Not only are new interests in sports emerging, but new consumer groups, like those over 50 years old, are becoming more involved. 🏇 Elite sports like horse-back riding are not just a trend but educational investments and bonus points for studying abroad. 🛍 From products to experiences: Posts about rock climbing and river tracing have both increased over 200% since last year. 👕 The competitive landscape is intensifying, urging brands to promptly identify what consumers value and offering it effectively. #HOKA was the most talked about brand this summer due to their offline events and celebrity collaborations. 💎 Download the report here: https://lnkd.in/gqVThfWC #ChinaMarket #ConsumerTrends #ChinaInsights #SummerSports

🏃♂️[Sports Biz News]🇹🇼 Sponsors of Wan Jin Shi Marathon & MIZUNO Marathon Relay unite for a noble cause👏 Pacific Construction, Taiwan Mizuno, and the Chinese Taipei Sports Association have come together to support local communities by donating 90 pairs of professional sports shoes to three schools in New Taipei City: Jinshan High School volleyball team, Wanli Junior High School drum team, and Wanli Elementary School track team. This initiative aims to inspire local children to pursue their athletic dreams and provide them with the knowledge on selecting the right shoes. By participating in this project, Pacific Construction emphasizes the importance of health and exercise for youth, hoping to encourage more students to engage in sports and develop lifelong exercise habits. Fukutomo, General Manager of Taiwan Mizuno, highlighted the company's philosophy of "contributing to society through sports" and expressed his honor in collaborating with Pacific Construction and the Chinese Taipei Sports Association to support students in their athletic endeavors. The event also included lessons on shoe selection from Mizuno's professional staff, enhancing students' understanding of the importance of proper footwear in sports. The 17th MIZUNO Marathon Relay, a significant event for running enthusiasts in Taiwan, continues to foster a spirit of teamwork and dedication among students. Through this event, students learn valuable lessons in teamwork and strive for school honor. This CSR and ESG initiative by these companies not only highlights their commitment to social responsibility but also sets an example of how businesses can positively impact local communities and promote the development of sports.🎁 #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #wanjinshimarthon #mizunorelay #ESG #CSR 4o